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International Journal of Business and Management

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Vol. 3, No. 7

International Journal of Business and Management

A Study on the Trans-Culture Management of International Hotel in China
Chunwei Li Hotel Management, TUC-FIU Cooperative School, Tianjin University of Commerce Tianjin 300134, China E-mail: chunweifiu@yahoo.com Abstract Along with the integration process of global economy, cultural conflicts gains more and more attentions. After China’s entry to WTO, China economy is involved in world economy further. More and more international companies enter China. However, they encounter with an overall cultural impact. Trans-culture conflicts have already become a problem for international groups. Teams with different cultural beliefs challenge the effectiveness of traditional management theories. Differences between Chinese culture and western culture affect international groups’ management significantly. Trans-culture management gains attentions from international groups more and more. Therefore, it is meaningful to research this issue. This paper selects the international hotel industry in China as a subject to study the trans-culture conflict phenomenon with the hope of achieving effective trans-culture management. Keywords: International hotel group, Trans-culture management 1. Analyze the effect of culture from different levels of international hotel group 1.1 Founders Many companies have their “heroes”. Wilkins defines these people as “living or passing, real or virtual men who are models of behaviors in companies because of their widely-praising characteristics”. Hotel industry is not an exception. It has lots of men of the time, such as Bill Marriot, Kemmons Wilson, and Conrad Hilton. They have high reputations in hotel groups. Their nationalities, experiences, and other cultural backgrounds directly affect companies’ value judgments and value systems. Take Hilton Hotels Corporation for example, as a

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