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International Logistics Case Study

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GFML 3053 INTERNATIONAL LOGISTICS
CASE STUDY ASSIGNMENT 1
GROUP B
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LECTURER: Assoc. Prof. Dr. Nik Ab Halim Nik Abdullah
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NAME: Nor Fadilah Binti Anwari MATRIC NO.: 234866

Answer 1
Mali’s mango industry faced many problems which are poor transport connections, small markets and lack in managing organization and technical assistance. Poor transport connections of sea shipment logistics because it is land-locked countries and the exportation of mangoes to the small market of air-freighted was less efficient to supply fresh mangoes from Mali to Europe. The high cost of air-freight was impeding the expansion of production and export. Other than that, producers lacked in organization, extension services were non-existent and no incentives to private operators were given. Moreover, other problem is the little or no technical assistance provided to the farmers due to mangoes are cultivated by smallholders that only representing less than five hectares of the plantations. Apart from that, full payment to the farmers was often haphazard. This arrangement resulted in little investment in the horticultural sector specifically in the plantations sector and difficult in finding an investors for the export of perishables from land-locked countries. As a consequence, grower revenues diminished significantly with current yields estimated at only 20% of the export potential.

Answer 2 * Product availability
Logistics can creates value to Mali mango industry in term of product availability by improving every step of the supply chain. In this case the government decided to improve the supply chain for the export market at the local level which is involving the farmers in the export process and, strengthening the linkages between the small producers and the

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