...LANKA MBA FOR EXECUTIVES INTERNATIONAL MARKETING MANAGEMENT Student Name : N.Kushmi.E.R Gunawardane Student ID No : 0020NLNL1113 Module Lecturer : Dr.Lester Massingham Module Tutor : Ms. Nilusha Gallage Date Submitted : 19th June 2014 Total Word Count : 3500 Executive Summary This report plan is written proposal for “Ministry of Crab” (MOC) restaurant to launch overseas. Situated at Dutch hospital, a prominent tourist location in Colombo city, MOC is currently a popular restaurant in Sri Lankan food industry. Author has analysed all the strategies that are available to go international evaluating their pros and cons. Franchising is introduced as the best option to go international for MOC in this report and facts are justified with relevant examples. Next author has looked at the market attractiveness proposing the two places which MOC should approach first in developed and developing countries. Geographical and historical facts are researched and analysed to find why MOC should approach these countries first. Next author has focused on country comparative analysis and discussed barriers to entry common to international trade. Non tariff barriers are identified related to two chosen countries that is United Kingdom and Bangladesh. In the final question author has discussed the product life cycle and international product life cycle with examples. Concluding...
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...ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications Twenty plus years sales experience in a variety of industries including four years in distribution, four years in showroom & direct sales, ten years of direct, institutional & dealer sales. Cultivate client relationships to better understand their needs, acting as client advocate, while acting in the best interest of the company. Develop relationships and networks with all level to expand contacts, cultivate new business, and expedite sales process. Work with clients to understand their business goals and objectives and provide solutions that meet or exceed client expectations. Assist companies in understanding how critical success factors are measured, achieved and reported to help establish short and long term goals. Train and mentor new sales personnel using real life situations, providing both positive and negative feedback, reinforcing skills and building self esteem. Proven self-starter, working independently, while contributing to the success...
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...Description des cours 1. Marketing Channels : MK42043E-1-RN. ECTS 5 Management of the firm's distribution function. Study of the structure, functions, interactions, and activities of marketing channels. Analysis and development of integrated physical distribution and logistics systems for the firm. This course explores the relationships among manufacturers, wholesalers and distributors, and retailers. 2. International Retail Marketing: MK42041E-1-RN. ECTS 5 Understanding the evolution of consumer attitudes and purchasing patterns both in developed and developing countries. Studying how retail companies operate to attract consumers, to differentiate themselves from competitors, to develop at the national and international level. 3. Geopolitics and International Relations: GS42027E-2-RN. ECTS 5 The objective of this seminar is to introduce the students to the analysis of international relations and geopolitics. Geopolitics and international relations provide tools to understanding the contemporary world. The nature, function and components of geopolitics, the power of emerging countries, the role of international trade and the influence of regional organizations will be scrutinized from various theoretical perspectives that have helped to conceptualize and understand contemporary international affairs. 4. Service Marketing : MK42031E-2-RN. ECTS 5 The objective of this course is to supplement basic marketing and marketing strategy courses by focusing on problems...
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...Running head: MARKETING ARTICLE REVIEW Marketing Article Review Chad L. Million Grand Canyon University: Marketing Management June 18, 2013 Marketing Article Review Appropriate global marketing has the power to hurtle a business into an international franchise, when done properly. Diverse tactics are employed based upon the area the corporation is marketing to. Case-in-point, the menu at fast-food restaurants differs depends on the whereabouts of the restaurant. The corporation emphases on well-liked marketing items inside the nation. Global marketing is particularly imperative to businesses that offer services and/or products that require a worldwide need for instance food and automobiles. Marketing Article Review Global marketing is marketing for the modern global ecosystem. The global view point is a plan that needs the capability to examine a company and competitive growths throughout the globe. The vendor have to then process what possibly will become contradictory data from these numerous resources and generate an effective strategy, a strategy that can provide a service or product a plea throughout boundaries. There are resemblances among domestic marketing plans and global marketing plans; however at core the dexterities needed to achieve both are dissimilar. The thesis of the article Global - marketing is the development of theorizing and then delivering a final service and/or product global in expectations of influencing the global marketing public, Business...
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...wsafsdfMarketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.[1] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.[2] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate.[3]In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. ------------------------------------------------- tarketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.[4] Depending on the industry...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...Environment Auditing 1.1 Marketing Environment Consists of the factors and focus on tide marketing that affect marketing management’s ability to develop and maintain a successful relationship with its target customers. 1.2 Microenvironment Factors or elements in an organisation’s immediate area of operations that affect its performance and decision making freedom. These factors include the company, suppliers, marketing intermediaries, customers, competitors, publics. i) The Company In designing marketing plans, marketing management takes other company groups into account. These groups include the top management, finance, research and development, purchasing, operations and accounting departments, All these internal groups form the internal environment. Under the marketing concept, all of these functions must “think consumer”. They should work in harmony to provide superior customer value and satisfaction. ii) Suppliers Suppliers provide the resources needed by the company to produce its goods and services. Marketing managers must watch supply availability for example, supply shortages and delays, labor strikes and other events that can cost sales in the short term and damage customer satisfaction in the long term. Raising supply costs may force price increases that can harm the company’s sales volume. iii) Marketing Intermediaries Marketing intermediaries are firms that help the company to promote, sell and distribute its goods to final buyers. They include resellers...
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...Organized by The Future Marketers Association Department of Marketing Management University of Kelaniya The Department of Marketing Management The Department of Marketing Management is a part of the Faculty of Commerce and Management of the University of Kelaniya. It currently offers a Bachelor of Business Management Marketing Special Degree - B.B.Mgt (Marketing) which is a sought after degree program by students and has positioned itself as a dynamic, innovative and market oriented academic body, committed to produce graduates who are armed with knowledge and skills to face the challenges of society and the industry. As a result of this multi disciplinary approach, in addition to a comprehensive academic program, the Department puts much emphasis on the practical training of undergraduates in the industry, encouraging and urging the students to participate in various workshops, guest lectures by eminent industry personnel and by themselves organize and carry out events such as the Inter School Business Cup. As such, the Department joins hands with private sector at the undergraduate level itself to conduct its activities and also solicits help from them to sponsor some of its activities where funds are not present. The Profile of Future Marketers Association (FMA) The Future Marketers Association (FMA) is a formally structured student body in the University of Kelaniya attached to the Department of Marketing Management nourished with a commendable history of 10 solid years. This...
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...[Type the company name] | Marketing channels | 81,105, 117, 93, 69 | | [Type the author name] | 9/21/2010 | Marketing channel: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: A layers of intermediaries that the perform some work in bringing the product and its ownership closer to the final buyer. Channel conflict: Disagreement among marketing channel members. Vertical marketing system :A distribution channel structure in which producer wholsers , and retailers act as a unified system one channel members owns the others ,has contracts with them or has so much power that they all cooperate Future vertical marketing system divided in to two .They are 1.conventional marketing system 2.vertical marketing system Vertical marketing system: A vertical marketing system comprises of the producer, wholesaler and retailer acting as a unified system. One channel member, the channel captain owns the members and has so much power that they all cooperate. It arose as a result of strong channel member’s attempts to control channel behaviour. There are three types of VMS: CORPORATE, ADMINISTERED AND CONTRACTUAL. CORPORATE VMS: A corporate VMS combines successive stages of production and distribution under single ownership. For example Sears obtains over 50% of the goods it sells from companies that it partly or wholly owns. ADMINISTERED VMS: ...
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...European Scientific Journal May 2013 edition vol.9, No.13 ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 MARKETING STRATEGIES OF BOTTLED WATER PRODUCING COMPANIES: THE CASE OF KOSOVO Ejup Fejza, Mr.Sc Alban Asllani, MSc. Universum College, Prishtina, Republic of Kosovo Abstract One of the main functions within a company is the marketing area and as it is of the utmost importance and relevance of having an already established and well functioning department of marketing within the company, which would implement proper, just-in-time and a step-ahead of competition marketing strategies. Such an established and wheel functioning marketing department could potentially result in the company getting a better positioning in the market, will increase the company’s market share and satisfy customer needs, wants and meet their demands. Thus, creation and implementation a successful marketing strategy in business is very crucial, especially when we deal with a business such as water production, still or sparkling. The purpose of the research is to analyze the implementation of marketing strategies by Kosovo producers of water and to provide clear recommendations for companies that do not use marketing strategies. During the research we have found that water producers do not even have an already established marketing department, have not employed any marketing personal, nor they have a qualified sales person representing the company. According to our research of the existing water producing...
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...decision can be like that as follows, * Using direct or indirect channel * Channel could be single or double * Collective length of multiple channel * Intermediary types etc P Kotler, G Armstrong (2010) Are some of the very important decision what has to take an account to consider before using the distribution channels Types of Channel Intermediaries Wholesaler They purchase the goods from the producer and resell to the retailers, wholesalers are more close to the producer and claim more rights to get the goods first, they have the storage facilities to storage the goods, D Mercer (1996), but they are not related with the customer at all but as a wholesaler they take some of the marketing strategy and responsibilities. Agents Agents are often used in international market place, they act like an broker they take the order from the producer and by doing so they get commission from the producer, they also give a clear or estimated idea to the producer about their goods and market situation and demands but main problem for the producer is its difficult to have control on agents because of physical distance/ Retailers Retailers are the one who has got the inter related relation with the customers and they have the responsibilities to fulfil the demands of the customers and also dealing with their problems. They promote the products, merchandising, and other promotional activities. Relaters fixed the final selling price of the goods, retailers often like...
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...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
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...Title: office clerk in marketing NOC code: 1411 (C category) 首先，先问清楚是什么原因，目前最大的可能性是因为NOC 的 job title不符。我拿的是一个clerk的工资，他们认为我们提供的工作描述是在做一个clerk的活，而不是admin assistant。但是不太可能是因为误解是在国内招，因为我之前已经写得很清楚是招 international student了，走student category了。因此我有两个对策。 1. 死不认错， 就跟他们说，我们当时招的就是 assistant，做的也是high skill的活，而不是clerk做的low skill。结果最好的话，说不定他们能够马上给我们改，但是这个好像不太可能。 2. 那就只好说我们确实填错了，可以重新填写 clerk的 职位申请，但是因为特殊情况，我的工签要到期了，可不可以加快审批进度，然后1周内得到审批？ 3. 然后就靠你了，晓之以情，动之以理，就说我在这边结婚了，也工作一年了，也买房子了，也很想帮助我移民，只是工签快到期了。 4. 他们也有一定的责任，本来审核周期是3到4周，他拖了6个月，我的工签早就等没了，如果当时3,到4周有结果，被拒也好，批了也好，我都有时间准备，但是现在真的没办法了。 下面是一个 office clerk的job description, 你可以参考一下看一下，跟 assistant的区别最大的是一个有工作经验一个没有。 Job description Recent years, the economics of Saskatchewan is booming, especially for the real estate industry. Morgan Dragon Development Corp. as a land development company is expanding the business rapidly under this economic tendency. We offer a position of an Office Clerk, which is marketing oriented. This job is responsible for performing administrative activities for a business' marketing and sales department. We would like to hire a local Chinese clerk for this position. The reason is that when more and more Chinese skill workers, investors, students immigrate to Saskatchewan, Chinese market has become our biggest market. Besides, Morgan Dragon Development Corp is a China-based company that 80% of managers are Chinese. Therefore, we consider hiring a local Chinese person due to the specific...
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...Directions: Read the Your Turn Assignment, answer all of the questions unless otherwise noted by the professor. Delete or add question heading as needed below. Save file in MS Word format, upload to appropriate assignment dropbox by the due date. Question #1: What policy regarding external competitiveness would you advise? List the options and the pros and cons of each policy option. Offer the rationale for your recommendation. Consider using information in Exhibits 7.3, Exhibit 7.4, and Exhibit 7.14 in making your recommendations. In order to effectively obtain and retain the most competent and highly skilled marketing manager for this particular startup company a substantial monetary return in relation to both base pay and total compensation will need to be implemented. This compensation structure will need to be at least 25 percent above market price based upon external competitiveness to, in turn, ensure that this particular individual is both drawn to the company as well as being highly motivated extrinsically while engaged in his/her duties. Within this particular scenario the pay policy that would be most effective and efficient is the pay-with-competition-policy. This policy strives to ensure that an organizations wage costs are generally equal to those in relation of its overall competitors within its target market as well as having the ability to entice applicants that will be generally equal to its initial labor market competitors. These are all very...
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...Concept By: S. Arbaaz Mehdi BUSN 495 Norbert Golembiewski Business: Unitus Entertainment Type of Business: Event Management Company Who is the customer? Our customers are anyone and everyone who is a fan of music, who would love to listen and see the performances of live music artists. In addition; they are also individuals, private firms, and corporate companies that need service in dynamic media presentations and unforgettable events. We offer a unique opportunity to bring various artists of different music genres who perform together leaving the audience with a lasting impression. What is the value proposition? When you work with Unitus Entertainment, you work with quality people who have the experience and imagination to bring energy, life, and entertainment. Our approach is straightforward to leave the audience with a lasting impression. We create a grand event by great ideas that drive results, cost effective budget, business transparencies, legal proceedings, and outstanding client services. What is product/service being offered? Music Entertainment Events: * Fair and festivals * Concerts * Parties (club, beach, hotel) * Corporate Entertainment On Site/Others: * Venue Selection and Procurement * Theme Design * Lighting and Sound * Photography and Video Production * Booking Artist * Promotion and Marketing * Site/Venue Inspection & Selection * Full Service Travel Arrangements (Air, Ground & Hotel) What...
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