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International Marketing Plan

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Submitted By nitinkm1234
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Course project International Marketing Plan
Channels of Distribution China’s distribution sector in the last years has opened a new vista of choices to foreign companies looking to move and sell their goods in the country. No longer are they required to use an uncoordinated network of domestic wholesalers, although some may choose to retain existing ties if these have worked well. Instead they may consider using one of a growing body of international and Hong Kong-based logistics businesses moving goods around and in and out of the country, or perhaps one of the many new domestic distributors which have emerged in recent years, or possibly decide to go it alone. 5 hour energy will have an advantage because of this change.
The distribution program is based on the 5 hour energy sweeping the nation in china. Unlike drinking several cups of coffee or consuming other stimulants, 5-Hour energy offers customers a true five hour burst of energy without the crash that accompanies so many other drinks and stimulants. 5-Hour Energy accomplishes this by using a proprietary blend of B vitamins for energy and amino acids to help jumpstart your mind, not just your body. Although 5-Hour Energy is relatively new to the market, the response has been overwhelming. Growth has increased by 273% in just the first year alone and those numbers keep climbing. In addition, distributors have experienced extremely high returns as well as continued repeat sales in their distribution routes for the 5-Hour Energy product in US, company is china wants to follow regular way because reason for companies to rethink their distribution channels is the rate of change in the market itself. In the fast-moving consumer goods sector, the spread of hypermarkets and chain store operations throughout China offers foreign manufacturers and their agents new convenient distribution channels and test-marketing 5

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