...discusses the challenges being faced by the technology managers at Indian Railways (IR) in the current scenario of a resurgent national economy coupled with increasing customer expectations. In the face of growing competition from road and low-cost airlines, to retain its customers, IR has responded by changing its business rules. The Railway Ministry expects a rapid response from Centre for Railway Information Systems (CRIS) to incorporate all these changes in the passenger reservation system (PRS). The old PRS, which is time-tested and reliable, and has been serving the customers’ needs for nearly two decades, is now proving to be relatively inflexible to match the rapidly changing business requirements. Although the current scenario of a constant need to change the programming logic of PRS has been making maintenance tougher for CRIS officials, they have realized that PRS is a time-tested, proven, and reliable technology. Though they would be happy to replace the old PRS with a new state-of-art system that would provide them greater maintenance flexibility, the repercussions associated with...
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...College of Economics and Management 85 COLLEGE OF ECONOMICS AND MANAGEMENT Libornio S. Cabanilla, Dean Jose V. Camacho, Jr., Associate Dean Agnes T. Banzon, College Secretary Reynaldo L. Tan, Chair, Dept. of Agribusiness Management Cesar B. Quicoy, Chair, Dept. of Agricultural Economics Amelia L. Bello, Chair, Dept. of Economics The College of Economics and Management (CEM) was formally created in the 996th UP-BOR meeting, February 1987. However, the College traces its roots to the Institute of Agricultural Development and Administration (IADA)which was established in 1975, with three departments – Agricultural Economics (DAE), Economics (DE), and Management (DM), and was elevated to the College of Economics and Management from the merger of IADA with the Agricultural Credit and Cooperative Studies and the Agrarian Reform Institute in 1978. At present, CEM is composed of three departments – the Department of Agricultural Economics, the Department of Economics and the Department of Agribusiness Management. The college sees itself as a center of excellence in undergraduate and graduate instruction, research and extension in economics, agricultural and applied economics, and agribusiness management in Asia. It envisions to be an institution of higher learning that can serve as an active catalyst for economic and social transformation. Its two-fold mission is to produce graduates and future leaders with strong training in economics, agricultural and applied economics, and in agribusiness...
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...Table of Contents I. | Project Question | Page 3 | II. | Description of Variables | Page 3 | III. | Procedure | Page 4 | IV. | Results | Page 6 | V. | Additional Results | Page 7 | VI. | Business Implications | Page 10 | VII. | Project Implications | Page 10 | VIII. | References | Page 12 | IX. | Appendix | Page 12 | I. Project Question For our data analysis, our group decided to gather information pertaining to airlines and the different factors that go into calculating their revenue. To support our conclusions, we collected and evaluated 1,283 observations across 30 airlines, over a 12-year period beginning in 2000. We used this information to analyze the effects of a variety of independent variables on our dependent variable of revenue (both domestic and international). The independent variables we examined included number of flights, baggage fee revenue, fuel costs, amount of fuel consumption, and the dollar amount spent on advertising. These variables were divided into both domestic and international amounts. To complement our findings and evaluate data on a more disaggregated level, we separated the airlines into major and minor airlines. We placed all of the data we collected into Excel and then imputed all of the Excel information into SAS in order to run our analysis. II. Description of Variables All of the variables we analyzed, except for advertising spending, were found utilizing the RITA database provided by the Department of Transportation...
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...No. Project: Cards 05SER 03/05/001 Project title: BANAT 22 – Promotion of top 22 tourist locations and events in Banat Organization: Municipality of Pančevo |COMMUNICATION STRATEGY | |Project title: BANAT 22 – Promotion of top 22 tourist locations and events in Banat | |Situation analysis | According to relevant statistical data, the export of (Serbian) Banat tourism services in 2002. presented a mere 0.01% of the total sum of (Serbian) Banat export – despite rich tourist potential represented in natural, cultural, art, historic and anthropological assets of the region. Despite scattered exemptions, the trend of decreasing number of guests in Romanian Banat is evident as well, and all relevant statistics point out the common tourism development problem, both in SRB & ROM. Apart from the economic parameters, the problems in the “perception” sphere are the inadequate utilization of the cross-border Banat tourism resources and potentials, thus making its’ economy (mostly agriculture and industry focused) inflexible and non-competitive in the mid and long term. In this respect, the “Banat” as a tourism brand has yet to be defined and exploited. |Goal of the communication strategy ...
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...TO WHICH EXTENT DOES PARTY-LIST PROPORTIONAL REPRESENTATION PROVIDE POLITICAL PARTICIPATION OF MINORITIES IN BENIN, GUINEA-BISSAU AND NAMIBIA? Pavel Pylypcuk, Alexandra Sidorova Aalborg University 2014 Table of contents 1. Introduction 3 I. PART 5 2. Electoral system 5 2.1. Types of electoral system 6 2.2. Proportional representation 6 2.3. Party-list proportional representation 7 II. PART 8 3. Structure of case studies 8 4. Benin 9 4.1. Historical introduction and the electoral system 9 4.2. Elections to National Assembly in years 1991-2007 10 4.3. Political parties in Benin: profile, electorate and interactions 11 4.4. Conclusion 12 5. Guinea-Bissau 13 5.1. Historical introduction and the electoral system 13 5.2. Elections to National People's Assembly in years 1994-2008 14 5.3. Political parties in Guinea-Bissau: profile, electorate and interactions 15 5.4. The electoral process in Guinea-Bissau 16 5.5. Conclusion 17 6. Namibia 18 6.1. Historical introduction and the electoral system 18 6.2. Elections to National Assembly in years 1989-2009 19 6.3. Political parties in Namibia: profile, electorate and interactions 20 6.4. The electoral process in Namibia 21 6.5. Conclusion 23 7. Final conclusion 24 8. Bibliography 26 1. Introduction Electoral systems are considered as an instrument, which can relatively quickly and effectively...
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...professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government officials were only allowed to use Red Flags and Santana. Consequently, during the 1990s, Audi was largely perceived as “the government car brand” among Chinese general public (Li, 2005). The implications of such brand image are two-fold. As a government car serving exclusively the high-rank government officials, Audi...
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...Halliburton Regardless of the industry, companies invest heavily to create a picture perfect image that shows ideals, goals, and the best intentions for their target audience. Public relations (PR) have become a powerful tool that helps organizations distribute their message to the masses. Halliburton, a company dedicated to providing services to the energy industry, is one of the many companies that use PR to connect with their target audience. Although a great deal of creativity, effort, and other resources go into a website, the synergy it creates with other events, and its intent, the outcome of the message is not always the desired one. When disasters strike and the media magnify them, it takes a great deal of PR to restore a company’s image. This document will review Halliburton’s existing public relations strategies. It will also review alternative campaigns that will help them maneuver corporate citizenship and crisis management. Current PR Issues After carefully analyzing Halliburton’s website, its services, achievements, and plans, there is no doubt the company fiercely strives for high standards and settles for nothing but success. The company’s target audience is any organization in the services industry that requires drilling on the ground or underwater, and such. Recent press releases also show the company’s effort in creating jobs and thus promote their goodwill intentions. An interesting segment of Halliburton’s website segments ambitious plans...
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...PROJECT REPORT ON INVESTIGATION OF NOIDA SEZ EXPORTERS' RESPONSES TO ANTI-DUMPING & ALLIED DUTIES AS TARIFF BARRIERS FOR INTERNATIONAL TRADE UNDER THE GUIDANCE OF PROFESSOR RITU SRIVASTAVA IN THE PARTIAL FULLFILLMENT OF POST GRADUATION DIPLOMA IN MANAGEMENT NIILM-CMS (2010-2012) INDEX SNO. TOPIC PAGE NO. 1. INTRODUCTION 3-6 2. RELEVANCE OF THE STUDY 7 3. RESEARCH OBJECTIVE 8 4. RESEARCH TOOLS AND METHODS 9-10 5. DATA ANALYSIS AND FINDINGS 11-15 6. CONCLUSION 16 7. RECOMMENDATIONS 17 8. RESEARCH LIMITATIONS 18 9. FUTURE AREA OF WORK 19 10. BIBLIOGRAPHY 20 11. ANNEXURE 21 INTRODUCTION: Our project is all about Anti – Dumping, other allied duties and the way these duties affect our Exporters. It also covers the protection policies like “Drawbacks” which our Exporters receive from the Indian Government. Before going into details about our project we would like to define some common terms which are related to our project like “Dumping and Anti – Dumping” etc. Dumping: The term Dumping is said to occur when the goods are exported from a country to another country at a price which is lower than its cost of production. It is therefore an unfair practice which can have a distortive effect on International trade...
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...Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference "Hippotherapy-riding to health" 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalists What is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: "About riding and what it means to maintain health and to find it again", wrote: "Among the exercise the first place belongs to ride. It can be used to treat many diseases, but may also prevent them befores they appear." Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the...
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...Ethical Public Relations: Not an Oxymoron1 by Steven R. Van Hook, PhD The Public Relations department is frequently the ethical heart of an organization. Internal and external PR communications control of the flow of good and bad news to the staff and community. The PR team copes with company crises. PR pros sit at the elbows of top officers drafting a company's mission statements, its strategies, its vision. PR people are often put on the spot — if not to determine the morality of a course, at least to help envision the fallout. Fortunately there are valuable touchstone tools for finding our way. We might dive deep into pools of ethical thoughts by such as Bentham, Kant, Rawls and Machiavelli. Ethics theories range from Utilitarianism ("The greatest good for the greatest number") to Deontology ("Do what is right, though the world should perish"). Or, more to the point, we can examine codes of standards through public relations guilds such as the IABC. On a global scale, there's the International Public Relations Association Code of Conduct adopted in Venice in 1961. The CSEP project gathered 850 codes of ethics culled from professional societies, corporations, government, and academic institutions. And we can exercise a quick reality check courtesy of PR Watch, a watchdog group combating "manipulative and misleading PR practices." Throughout the many schools of ethics and conduct, there are some common threads. For example: Don't lie. Ever. One thing we've learned well in recent decades is that the uncovered cover...
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...Infrastructure and Systems Implementation Plan Sabrenna Anderson Kaplan University Primary Contact | Name | Rosanne Moran | | Phone | 732-930-3800 | | Email | rmoran@wint.net | Backup Contact | Name | Sabrenna Anderson | | Phone | 732-656-3575 | | Email | sanderson@wint.net | Proposal Type | Idea To Be Explored Potentially Identified Solution | Project Type | New Project Enhancement to Existing or Former Project | Working Title of Project | Infrastructure and Systems Implementation Plan | Project Sponsors | WInt IT department, Rosanne Moran, IT Director. | ------------------------------------------------- ------------------------------------------------- Introduction Widgets International, Inc. currently consists of Widgets USA, LLC and Widgets-R-Us, LTD. Combined Widgets International, Inc. has 50 years of experience in providing function critical assembly and machinery solutions. WUSA has cornered the Business to Business market while WRU has grown in leaps and bounds in the retail market. Together as Widgets International, Inc., they stand to increase their market share substantially by creating and offering innovative and cost effective assembly solutions globally. (Anderson, Unit1, 2014) ------------------------------------------------- ------------------------------------------------- Purpose and Justification This proposal will explore the requirements for the application and implementation of an easily manageable information...
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...Introduction Limited Brands is the organization that I have chosen to cover for my project. Headquartered in Columbus, OH, Limited Brands is a publicly traded company; with their New York Stock Exchange ticker being LTD. This company primarily sells women’s intimate apparel and beauty and personal care products. The stronger brands that this company is known for are Victoria’s Secret and Bath and Body Works. Limited Brands mainly markets their products in the United States and Canada. I was a sales associate and assistant manager for Bath and Body works from August of 2010 till December of 2011. I came at a time when Limited Brands was looking to build more of a presence internationally since there was so much success in the U. S and Canada. Limited Brands made over 10 million dollars when their fiscal year ended, according to the MarketLine’s overview of the company (Limited Brands 2). Taking a historical view Leslie H. Wexner is the founder, chairman and chief executive officer of Limited Brands, Inc. Wexner founded Limited Brands with one store—The Limited—in Columbus, Ohio with sales of $160,000 in it’s first year(About Limited Brands). Today, Limited Brands has expanded from apparel based specialty retailer to an approximately $10 billion segment leader with more than 90,000 associates focused on lingerie, beauty and personal care product categories that make customers feel sexy, sophisticated and forever young, according to limited brands.com(About Limited...
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...Masarykova univerzita Ekonomicko-správní fakulta Katedra podnikového hospodářství [pic] Analýza marketingové strategie zahraniční kosmetické firmy působící na českém trhu Exploring Marketing Strategy of the Cosmetic Company Operating in the Czech Market Bakalářská práce Autor: Barbora Vincenecová Brno, listopad 2006 Jméno a příjmení autora: Barbora Vincenecová Název bakalářské práce: Analýza marketingové strategie zahraniční kosmetické firmy působící na českém trhu Název v angličtině: Exploring Marketing Strategy of the Cosmetic Company Operating in the Czech Market Katedra: Katedra podnikového hospodářství Rok obhajoby: 2006 Anotace v češtině Obsahem této práce je analýza marketingové strategie kosmetické firmy Avon, operující na českém trhu. Konkrétně se snaží odpovědět na otázky: jaké metody reklamy Avon praktikuje, jaké nástroje sales promotion používá a jaké typy public relations firma volí k úspěšné komunikaci se zákazníkem. Sběr dat byl uskutečněn na základě rozhovoru s marketingovou ředitelkou společnosti Avon Česká republika. Anotace v angličtině This dissertation investigates the marketing strategy techniques within the cosmetic company operating in the Czech market. It tries to answer following questions: Which methods of advertising does the company use? What types of sales promotion does the organisation apply to attract customers? Which public relation practices does the association utilize to communicate...
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...Distribution Strategy (Group D _ Session 7 _ Assignment) San Fabian (SF) - MacDowell Philippines (MP) - Paulo Remita Incorporated (PR) Problem Statement After 19 years of an established “exclusive-distribution” agreement with San Fabian; MacDowell Philippines decided to terminate the deal. MacDowell Philippines decided to take over the Wholesale role of San Fabian (SF) and would participate directly in large Commercials as well as Government Projects. Accordingly MP (MacDowell Philippines) products line will be made available to Construction Supply dealers across Philippines. MP claimed to be forced to take that step to help increasing Sales since they experienced an operation capacity around 50%. Situation Analysis As Mr. Paul Cheng _ President of SF was looking at that situation imposed by MP; he went back in time when the relationship started between both corporations in 1967 and continued since then and saw how that engagement was considered to be a “ Natural Fit “ or in other words a “ Win to Win “ situation. There were things SF wanted in MP and other things MP was missing that could be briefly explained as follows: a) SF MP * SF was missing the roofing product line * MP was the only manufacturers who accepted the “exclusive-distribution” agreement b) MP SF * SF was a growing co. with a solid, good reputation * SF didn’t carry any competing product line * SF could offer a national coverage * SF would be able to pay...
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...Professor John Polich JMC 370 31 October 2013 Perfect Raise Agency – one of the Best Choices on the Russian Public Relations Market Nowadays, there are numerous public relations agencies that help companies to differentiate themselves on the Russian market. Because of the large variety of choices, Russian people tend to have difficulties identifying the best options available on this market. With the help of this paper, I will try to convince the reader that despite its comparatively small size and relatively short work experience in the field of PR, Perfect Raise agency is among the best choices the Russian public relations market has to offer. The arguments in support of this statement will be built on the analysis of the company’s origins, its history, status, achievements, competitors, the market share and its relationship to the local government. In the concluding part of this paper I will elaborate on the reasons for which holding a position in this company seems to be attractive from my point of view. Despite of its extensive service record, “Perfect Raise is not considered to be a large agency” (Krasev 2-6). It is a relatively compact company that provides Russian people with an outstanding service in the field of public relations. The company was founded “as a sole proprietorship with the main source of funding coming from the dowry” (Kolesnikov 9-11). Its founder, Igor Maslennikov, positioned the company as a family business with him...
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