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Internationalization of Jaguar Land Rover

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Submitted By jalby1992
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Internationalisation within the UK Car Industry and the Success of Jaguar Land Rover
ADD REFERENCES PROPERLY AT END OF PARAGRAPHS SENTENCES CHECK THROUGH OUT!!!
Introduction
This report will critically evaluate the impact of globalisation on the UK car manufacturing sector. It shall provide a brief insight into the UK Car Industry; highlight the trade and non-trade barriers affecting UK car manufacturers and the adjustments they need to make regarding culture, language and regulatory frameworks as well as intellectual property protection. All information used to complete this research was contemporary information from 2007 to 2015. Then it will explain how multinationals such as Jaguar Land Rover can provide impetus to the UK Car Manufacturing Sector and critically analyse the success of the Jaguar Land Rover brand since 2008. (Check this introduction once report completed)
UK Car industry background 1975 to Present
In 1975 the UK produced 5% of the worlds Cars but by 2005 they had lost a significant share to Korea, Brazil, China, Spain, India who produce a significant amount of the worlds cars over see Figure 2 with the UK producing less than 2%. Figure 1 – World Car Production 1975 Figure 2 – World Car Production 2005

Source: Source:
From 1996-2006 alone UK Car Production decreased by over 14% from 1.926 million to 1.65 million a dip of 10% from the previous year in 2005 was enough to put MG Rover into administration making over 6,000 people redundant. Production continued to decline see Figure 3 and with a dramatic decline in 2009 when the recession hit the government stepped in an introduced the government scrappage scheme as a cash incentive for people to recycle their car and get money towards purchasing a new vehicle.

Figure 3 – UK Car Manufacturing and New Car

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