...Internet shopping is faster, convenient, and generates better deals. The concept of home shopping has been here for a long time in the form of commercial catalogues and television infomercials. But the concept of home shopping never became a widespread phenomenon until internet came due to internet’s vast potential that the pre-internet technologies lacked. Internet shopping has become an integral part of our daily lives and has been adopted by every major brick-and-mortar retailer in the U.S. Internet shopping has even helped certain companies in achieving competitive advantages because it enables them to get rid of intermediaries and sell directly to the customers. Price There is a higher probability of finding better prices on the internet than in shopping malls. Many internet companies operate as online retailers only which means they don’t have to pay any intermediaries such as distributors and they don’t have to hire sales people. Thus, they can pass some of the savings to the customers by offering reduced prices. Internet also enables the customers to do price comparisons in an instant, thus, they can buy from the online retailer that offers the best prices. Internet companies are aware of this thus, they price their inventory competitively. Moreover, companies get bigger audience of their products online so they often put clearance products on sale and offer other deals to clear out inventory faster. Moreover, most customers are also able to save on taxes because...
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... | Paper on ecommerce and shopping ECOMMERCE AND SHOPPING ON THE INTERNET ABSTRACT With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactional, informational, and social. While traditional E-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping, and potentially enhances the informational aspect as well. This research examines the online shopper as a prospective user of an emerging social commerce platform, the social shopping website, which are sites designed specifically to support social interactions while online consumers shop. The study augments the Technology Acceptance Model with constructs that enhance the specificity of the model to the social shopping application of social commerce. The model was empirically tested and supported. The results provide empirical evidence to support the importance of distinguishing the social aspect of shopping from the information and transactional aspects, as well as the potential advantage to using technology to...
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...disadvantages of shopping on the Internet and shopping in a mall? Give examples for both. With the development of the Internet, online shopping has become increasingly popular. However, this does not discourage people from shopping in malls since these two ways of shopping have their own advantages and disadvantages. Compared to shopping in a mall, shopping on the Internet is much more convenient. The photos of goods are well-displayed online. People can go through them easily. Besides, goods sold in online stores are cheaper than those that are sold in stores in malls. Stores in malls have higher costs since they need to pay rent and employees’ wages. On the other hand, shopping online has its disadvantages. Customers cannot try on the clothes and shoes they prefer, so they may fine things they buy do not fit them well. They cannot get what they want immediately as well. Since free-shipping usually takes a long time. If customers need to get the goods right away, shopping in a mall is their first choice. Many people think it is interesting to go shopping with friends, so they choose to shop in malls. They can spend a whole day in a shopping mall, trying on clothes or going window-shopping. What matters is that they can have fun with their friends. They cannot experience such happiness when they go online shopping. Furthermore, customers can actually see and touch the goods, so they are less likely to buy things that are poor quality. However, sometimes shopping in a mall...
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...IEEE TRANSACTIONS ON SYSTEMS, MAN, AND CYBERNETICS—PART A: SYSTEMS AND HUMANS, VOL. 30, NO. 4, JULY 2000 421 What Makes Consumers Buy from Internet? A Longitudinal Study of Online Shopping Moez Limayem, Mohamed Khalifa, and Anissa Frini Abstract—The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the Theory of Planned Behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers’ intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed. Index Terms—e-commerce, online shopping, TPB. I. INTRODUCTION HE use of the Internet as a shopping and purchasing medium has seen unprecedented growth. Most experts expect the global electronic market to dramatically impact commerce in the twenty first century. Jaffray [1] estimates the total volume of cybersales to reach $201 billion in 2001 and Forrester Research [2] predicts electronic commerce activities to reach $327 billion in 2002...
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...Internet Shopping and the Merging of Cultures The booming phenomena of internet shopping has had a huge and somewhat unexpected effect on the global retail and manufacturing industry. The ability to satisfy the ever expanding demands of products from anywhere in the world to be delivered in an efficient and cost effective manner has forced certain mega retail giants to globalize their operations, and in turn has had a huge impact on the cultures of many nations and groups of people throughout the world. To ensure that there is a smooth transition into new markets these companies must educate themselves and their employees, about the cultural differences and similarities that each group will face. As stated by, Becton, B. (2009) “China will be an important player in the world economy, this has important implications for organizational research as more and more companies expand operations into China.” Amazon as a leader in internet sale and retail has embraced china as the most important new market in the world and has made many adjustments within the company to not only understand the cultural differences but to understand them. The understanding gained will help maximize the workforce and realize a better understanding of the Chinese peoples as a customer. The workforce in China is almost a polar opposite to the US workforce in that the Chinese culture causes them to think of themselves collectively, or to be more to the point they feel that they work for each other instead...
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...As technology develops, more shopping and business is done through the Internet while communication face-to-face becomes less frequent. Is it positive or a negative development? Informational systems are improving very fast at present and they have become a relevant part in a modern person’s life. The one can buy items and deal by means of the World Wide. This phenomenon has harmed and profit consequences. Above all, it is hardly to argue with statement that the natural people’s discussion cannot be replaced by a soulless machine. Furthermore, only speaking and keeping eye contact help to express full set of speaker’s feelings and emotions. On the one hand, personally presence is the important part of business and buying process. The signature is required in every documents and wearing clothes is essential in shopping. On the other hand, computer networks make possible finding and contacting suppliers and potential buyers in all over the world. As a consequence, it has extra opportunities for increasing a product sells. Besides, advertising by means of the Internet obtains the famous for company’s goods and reduces marketing costs. Everyone having a bank account can purchase any goods which he/she is interested in by internet auctions. As great example might be demonstrated the website ebay.com. This service provides the chance to buy or to sell needed thing quick and simple. So, it made this e-market popular throughout the world. Along with simplifying buying...
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...development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will ... ... middle of paper ... ...enerates search intention, which in turn generates purchase intention (To et al., 2007). Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which...
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...info A MULTI AGENT BASED E-SHOPPING SYSTEM Sougata Khatua*1, Zhang Yuheng 2, Arijit Das 3 and N.Ch.S.N. Iyengar 4 School of Computing Science and Engineering, VIT University, Vellore-632014, Tamil Nadu, INDIA sougatakhatua@yahoo.com*1, yuer.zhang1987@gmail.com2, arijitdasmid@yahoo.com3and nchsniyengar48@gmail.com4 ------------------------------------------------- Abstract: Current e-shopping systems use the Internet as its primary medium for transactions. e-shopping has grown in popularity over the years, mainly because people find it convenient and easy to buy various items comfortably from their office or home. This paper has proposed a personalized e-shopping system, which makes use of agent technology to enhance the automation and efficiency of shopping process in Internet commerce. The agent technology is used to enhance the customer‟s needs which include availability, speedy response time, and efficiency. Agent for e-Shopping creates connectivity on an anytime-anywhereany-device-basis to provide the specific goods required by the consumers based on transaction cost optimization and scalability. The client agent connects with the controller agent which controls all the agent information. The controller agent sends the item information to the client agent and the client chooses items and puts in to the shopping cart. Finally the conclusion shows that the system performs efficiently and can help customers to save enormous time for Internet shopping. -------------------------------------------------...
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...Urban Outfitters Continuing Case Study: Marketing a Business Robyn Miller Professor Marietta Lewis Business 100 August 28, 2011 Urban Outfitters Continuing Case Study: Marketing a Business 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Sears or Wal-Mart cannot effectively create a trendy counterculture image because Wal-Mart, for instance, operates on a high volume low profit margin and Sears operates on a high profit margin. The only way this can be done is to have the products mass produced which make it impossible to be either trendy or counterculture. To be trendy counterculture is to be unique when going against other retailers. Sears on the other hand are higher priced but still mass produced items which they think will appeal to the general public. Neither Sears nor Wal-mart can make the changes that would be needed to adopt the image. If they do, they would risk turning off their existing customer base. Lastly, the extensive product selection does not lend itself to the image. Furthermore, the best either of these could do is create a mini-shop, given the current brand image, the trendy image may be a hard sell for "trendy" customers, that may be the target. 2. Could the big box stores sell merchandise identical to Urban Outfitters? Explain your answer. Yes and no. Yes the big box stores can purchase the items that are sold at Urban Outfitters and place the products on the shelves. These stores are trying to modernize...
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...is available to make the operation run more smoothly. One company I feel has done a good job of utilizing these two particular resources and that is Target. Target utilizes knowledge to not only educate their employees but to make it part of the culture of their company. One way that Target uses knowledge to focus on the culture is its very open support of diversity. Each store does different events but all of the stores take part in celebrating diversity. For instance some store will have “Did you know?” type facts of different ethnic backgrounds. This not only gives the employees the knowledge but for team members pride in whom they are. This knowledge is then part of the culture, which gives their customers a more comfortable shopping experience. This same focus is handled at a managerial level as well. As a manager at Target you are taught to be aware and sensitive to whatever different diversity issues that may arise. This covers everything from sexual orientation, religion, disability, and even just being aware of what a person is sensitive to. The manager can then make sure they are doing everything they can to be respectful of everyone, staff and customers. Also, managers at Target are usually promoted from within the company. Many of the corporate executives have done their fair share of time working...
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...Contents The Company 2 Problem Identification 2 Question and Goals Evaluation of the Environment 3 The Social-Cultural Environment 3 The Competitive Environment 4 Physical Environment 5 Survey Results 7 Strategies 7 Stage 1: Awareness through buzz marketing Phone Application Social Networking Website and Blog Online Fashion Contest Street Teams (Affect) 7 Product Placement (Affect) 17 Stage 2: Influencing the Customer’s Behavior(Conation) Error! Bookmark not defined. Structuring of the Physical Environment 13 Service 14 Incentives (Flyer/Coupon) (Conation) 12 Recyclable Bags (Cognition) 15 Stage 3: Conclusion 17 Appendix A 18 Appendix B 23 Appendix C 27 Bibliography 28 The Company A small specialized local retail store has been selling clothes to women aged 18-25 for many years. It sells local designer fashions at reasonable prices. It is located in the heart of downtown near many universities where rent is high although business is slowing down. The company has been around for many years and yet their brand name is practically unknown to the public. Their clientele is mainly due to the high traffic in the area but is not regular and loyal. The store owners evaluate their regular clientele to be approximately 30% of their total sales. The company has the advantage of having unique styles and a medium sized boutique on the busy street of St-Catherine’s...
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...Table of Content Table of Content………………………………………………………………………1 1. ZANE…………………………………………………………………………..2 1.1. Name meaning…………………………………………………………..2 1.2. Corporate culture………………………………………………………..2 1.3. Values……………………………………………………………………2 1.4. Vision and Mission……………………………………………………...2 1.5. Slogan…………………………………………………………………....2 1.6. Product Range…………………………………………………………...2 1.7. Target Market……………………………………………………………3 2. H&M………………………………………………………………………...…4 2.1. History…………………………………………………………………..4 2.2. Shared Values…………………………………………………………...4 2.3. Values……………………………………………………………………5 2.4. Company Culture………………………………………………………..5 2.5. Product Range…………………………………………………………...7 2.6. Stores around the world…………………………………………………9 2.7. Geere Hofstede’s Analysis in Sweden…………………………………14 2.8. Globe and Trompenaars analysis………………………………………15 2. FOREVER 21………………………………………………………………..20 3.9. History……………………………………………………………….…20 3.10. Company culture……………………………………………………….20 3.11. Product Range………………………………………………………….21 3.12. Stores Around the world……………………………………………….21 3.13. Geere Hofstede’s Analysis in US………………………………………22 3. OPENING OUR STORE……………………………………………………..25 4.14. Why New Zealand……………………………………………………..25 4.15. New Zealand Geere Hofstede’s Analysis……………………………...25 4.16. Globe and Trompenaars analysis………………………………………27 ...
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...Walmart vs. World Wide Web Abstract The internet offers a wide range of possibilities for businesses. Walmart, Inc. is using them to their advantage using Walmart.com. They offer the same exceptional customer service while offering everyday low prices in a convenient online format. The increase in use of the internet will be cause the sleeping “Big Giants” such as Walmart to step up their marketing techniques. Smaller companies will have access to the new wave of technology offered by the internet increasing their ability to compete in the global market. The internet offers unparalleled technology that can connect businesses on a global scale and increase the potential of all players in Business. . Walmart is a billion dollar a year American general merchandise store. It was founded in Bentonville Arkansas in1962 by Sam Walton. By 1988 Walmart had become the most profitable retailer in the United States. (Hayes 1990). This business was chosen due to its large impact on the United States’ economy. According to Fortune Walmart remained the world’s number one publicly traded company for the top Fortune 500 list released March 2014(Fortune 2014). Walmart serves more than one million customers in twenty six countries in a week. Walmart began utilizing the internet to its maximum potential in January 2000. It offers online purchasing of inventory of a million plus items under the entity Walmart.com. Customers can browse inventory of not only their local Walmart store...
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... syndicated radio programs, and the Internet has created a world where a fashion statement in Malaysia will be on the streets in a small town in a matter days. The speed of our telecommunication system has increased young customers' expectations and demands for products that represent their own cultural statement. My company, Phreak Starters will offer customers, in small towns and communities around Malaysia, the youth-oriented products and clothing that are popular nationwide but not available locally. The URL of the company web page is http://www.phreak-starters.com. The difference between Phreak Starters and other youth-oriented e-commerce websites is that Phreak Starters is focused only on its small-town customers. The target customer is a young person, who listens to alternative music and participates in youth sports. Our target customer will look toward alternative clothing trends in large urban areas as their inspiration. Communities of this size already have small youth-oriented businesses that Phreak Starters can utilize to promote its product line. The purpose to use the internet is to reach out to a wider and bigger audience. There is no doubt that print ads, television, and the radio are still the best means to reach out to people, but with the constant technological advancements more and more people are gaining Internet access. In fact, almost one-third of the world’s population has access to the Internet. Through Internet for marketing, we can reach more people...
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...loyalty to that certain brand. Buying habits can be developed by good customer service, high quality products or similar ethics. 2.4.1 Internet Purchases When it comes to online purchasing, you must understand your consumers. This method of shopping has made it very convenient to both men and women. This means learning what they look for, and how they use the internet. This helps you grab their attention and get your marketing message in front of the right audience. Generally, we companion technology with men but today even women are becoming increasingly knowledge about technology. It is also important to realize that when it comes to online purchasing men and women differ. Men usually read the news, buy travel services or make reservations, check sports scores and gather sports information, stay updated on political news, participate in online auctions, such as eBay, write content to publish online, download music, buy and sell stocks, bonds and mutual funds. Men can easily purchase or browse for what they need on-line without feeling embarrassed or judged. Women do their shopping for almost everything (household needs etc), women usually get health information, read spiritual and religious information, gain access and participate in support group websites without leaving their house. “40 percent of women say they spend equal time shopping online and offline. For the rest, there’s a pretty even split between those who prefer one to the other” stated by The Mall Behind the...
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