Social Media is an umbrella term that defines the various communicative activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. The term is generally a fancy way to describe the ways people utilize technology, namely web-based and mobile, to communicate with each other. The reasons why social media has become so popular is because its fast, cultures are shifting, it’s driven by generations x and y, it creates a new ‘you’, it makes money, and it’s new. Social media is fast. The internet gives us means to exchange information more quickly than we ever thought imaginable before. Social media combines fast information exchange with human influence. There’s no longer a need to wait for news reporters to gather and prepare information. Everyone with a smart phone and a Twitter account can become the “eyes on the ground” providing minute-by-minute updates when news is breaking (Conrad, 2011). Cultures are shifting. In the world, there is good and there is bad. As our access to the knowledge of both increases, so does our desire to be aware of the very best and the very worst—and to give our opinion of both. Sharing of opinion is something mankind has done since cave man days, but never has it been so easy to share with so many, so fast (Conrad, 2011) . Driven by Generations X and Y, the baby boomers’, kids and their kids. If you were born after 1975 in a civilized environment, there’s a pretty good chance you use the internet. And if you’re an internet user in that age range, there’s a really big chance you use social media. And social media is built in such a way that using it drives it to grow. Sharing pictures of a party, posting to your blog, making a statement through a video or just gossiping in your Facebook status all drive social media and fuel its on-going success (Conrad, 2011).