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Interview with a Foreign Entrepreneur

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Interview with a Foreign Entrepreneur

Group BACAF(S)

I. Background of the Entrepreneur

Rachel Yoon is a female, South Korean entrepreneur who has been in the business industry for fifteen years. She is currently the owner of Angelish Chubby Rice Burger and Fish Bread, a chain known in the university for their authentic Korean cuisine, but has stated that she had previous business experience where she handled an English guiding center for, at least, ten years. She had a goal in mind where she wanted people to open up their own business.Initially she was to open her restaurant’s branch in Robinson’s in Los Banos but ended up opening in a more difficult location in Los Banos Centro Mall.

The main branch of the restaurant can be found in Ortigas but is currently closed down since she decided to focus more on the branch found in Laguna. The branch has been operating for four to five months since late last year.

II. Entrepreneurial Environment

Angelish’s customers comprise mainly of students from the University of the Philippines - Los Banos but frequent visitors also include those from the nearby hospital and professors in the university.

Ms. Yoon says that she has never been to any of the other Korean food places in Los Banos and emphasizes the strengths they have: affordability and authenticity. Their food is cheaper compared to the other Korean restaurants and sticks to the original recipe instead of adjusting it to Filipino tastes. The focus is on the students and the middle class, not the rich people whom most of her other friends handling businesses where usually the cheapest price of their products are in the hundreds.

The ingredients for their food come from different suppliers. For instance, the cabbage used for their side dishes are retrieved fresh from farms while the items are imported from a Korean grocery to ensure the

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