...Hospitality Markets Analysis Marketing Analysis – Portsmouth Football Club Report Table of Content Part 1: Executive Summary Part 2: Intro Part 3: Hospitality Marketing Analysis Strategic Marketing Analysis Strategic Competitor Analysis Part 5: SWOT Analysis of Portsmouth FC Hospitality Services Strengths Weakness’s Part 6: Customer Research (Questionnaire) Questionnaire Finds Part 7: Recommendations for the organisation Marketing Objective Brand Management Improve awareness Recommended marketing Activities Part 8: Conclusion Executive Summary This report contains an analysis of Portsmouth FC’s hospitality markets in attempts to widen their brand name and recognition in not only the football aspect of its daily business but also within that of its hospitality services. This Analysis contains various marketing models, which range from SWOT Analysis, Porters Five Forces, PESTEL and Ansoff Matrix. This reach documents the organisations hospitality markets both internal and externally and analyses all affecting factors that prohibits the growth of club’s hospitality services. Intro For our Marketing analysis, we were tasked to create a hospitality report for Portsmouth’s local football club, ‘Portsmouth FC’, in an attempt to help the organization properly marginalise profits by appropriately utilizing resources. Portsmouth FC has seen the worst of times due to its financial issues and a number...
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...On June 25, 1997, I started this journey of life at 6:33 a.m. at St. Vincent’s Hospital. I am the first born of Peter & Kimberly Wren, II. At the time, my father was the youth minister at my grandfather’s church. Although my mother matriculated and graduated with a degree from Stillman College she decided to devote her life to caring for Kinsley, Chynna, Peter, III, and me. Watching the selfless service and sacrifices of my parents has motivated me to strive for excellence, servitude, and discipline. Growing up in Birmingham, Alabama has gifted me in many ways. A few of the gifts have been in education, southern hospitality, and cultural awareness. My primary education started at Inverness Elementary School. Not only was I able to learn, mingle with others, but once a week I was able to buy my favorite slush. I attended Inverness from Kindergarten through Fourth grade. Leaving Inverness Elementary prepared me for Berry Middle School, or so I thought. I remember the first day like it was yesterday. It was a massive campus and very overwhelming in...
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... CATHOLIC SECONDARY SCHOOL HOSPITALITY & TOURISM TECHNOLOGY GRADE 10 – TFJ 201 MR. F. GROE Course Overview Hospitality and Tourism Technology, Grade 10, Open Mr. F. Groe Cardinal Ambrozic Catholic Secondary School Identifying Information Course Title: Hospitality and Tourism Technology Grade: 10 Course Type: Open Ministry Course Code: TFJ2O Credit Value: 1 credit Department: Technological Education Description/Rationale This course emphasizes the scope of the hospitality and tourism industry. Students study food origins, food handling techniques, food preparation, health and safety standards, and the use of specialized tools and equipment. They also investigate travel and tourism activities in Ontario, develop effective communication and management skills, and identify career opportunities in the hospitality and tourism industry. Unit Titles (Time + Sequence) Unit 1 | Safety and Sanitation | 10 hours | Unit 2 | The Scope of the Hospitality and Tourism Industry | 10 hours | Unit 3 | Food Preparation and Handling | 30 hours | Unit 4 | Food Origins and Tourism | 30 hours | Unit 5 | Communication and Management Skills | 30 hours | Unit Descriptions Unit 1: Safety and Sanitation Description This unit introduces students to basic principles of personal, workplace, and food safety in hospitality and food service. Students examine their role in safety and sanitation in the hospitality and food service industry, beginning...
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...Maithe Penaherrera SHA HF200 “The Rise of the Internet” The last fifteen years have impacted the hospitality industry in various ways and depending on the side of the industry a person is on, it has greatly impacted their wallet as well. From the view of a consumer, knowledge of the industry has widened and the costs associated with partaking in the hospitality industry, i.e. restaurant dining, booking commercial flights, booking hotel accommodations, etc,. has decreased. However, from the perspective of a person employed in the hospitality industry, the costs associated vary depending on the area of hospitality they work in. Mercedes Flores, former travel agent for Costamar Travel from 1994-1999, describes the changes she experienced at Costamar as the world transitioned into the digital era. Once, many customers would come intro travel agencies for any type of travel service, be it one way personal or business trips to month long all-inclusive vacations. But as the internet became a more readily available resource to the average consumer, the number of customers who came in to Costamar for simple one way or two way flights decreased. Customers who did come in for such flights were of more advanced age, generally because they did not know how to use the internet. In 1999, Mercedes left Costmar. In the year 2000, Costamar became one of the first e-business travel agencies. Mercedes says her location was closed a few years afterward. She currently works as a home attendant...
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...Week 3 Intro to Hospitality Management I read an article on in regard to eating meat “MEAT’S IMPACT” https://www.cspinet.org/nah/pdfs/meatsimpact.pdf And found that the article can potentially impact the restaurant industry if every person that frequents restaurants reads the article, and makes a conscious decision to better their health. The chance of this is likely less than a 2% chance, but if people as a group decide that they wish to benefit from changing their eating habits based on this article then it is likely that there will be a great reduction in the amount of meat that is consumed on a regular basis. The article indicates that there are many adverse effects that occur from the consumption of meat, anywhere from heart attack, cardiovascular disease to stroke, and colon cancer. So in most cases people will initially swear off the meat, but then remember meat is tasty. As with any food that is good to the palette, it is a double edged sword that shows us the product is very desirable, but we just need to remember that moderation is important to maintain a diet that will not end our lives in one way, or another. The article also mention other incentives to reduce the intake of meat such as, the amount of water it takes to produce the product, and the emissions of greenhouse gas caused from the production as well. Now, the last thing people are thinking when they are viewing a menu are things like how much water is required for this...
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...Intro • ABL, in 2011 largest supplier of non-alcholic beverages • Manufactures soft drinks, fruit drinks and milk based drinks • 2008 CSDs growth stagnating and shareholder confidence in the company was wanning • MD Tom Dwyer sought to reduce reliance on CSDs by investing in product development of the other NAB and diversified into the Australian snack food market, complementary food product to NAB B The Aust bottled water manufacturing industry • 2011 fastest growing NAB • Growth stage, increase in per capita consumption • Consumers have become health conscious and change their preference from CSDs to healthier beverages such as water 1. Demand and consumption trends • Total NAB revenue in Aust was over 10b in 2011 • Aust consumed 963 litres of bottled water in 2011 • However it is lower as compared to other similar markets have higher rate of consumption, hence potential for growth • Increasing awareness of the obesity problem in Aust and established focus toward health and wellbeing is ensuring strong future growth for healthy beverages • Introduction of sugar-free or diet CSDs not appealing to older Australians • Bottled water advantages: small sized plastic bottles easier to carry, resealable and has become a fashion accessory. 2. Industry segmentation 2 types still and sparkling water • Still water • 76% consumption, consumed for hydration and thirst satisfaction • Fat free, calorie free thirst quencher • Consumers not satisfied with tap water •...
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...A PROJECT REPORT ON (TITLE PROJECT) FOR (COMPANY) BY: MIGUEL, MARIMAR P. CONDE, LINDSEY MARIAN HERNANDEZ, JOHN PAUL GODFREY NEILKIM BAYBAY, NYMRAD IN PARTIAL FULFILMENT OF UNDERGRADUATE PROGRAM IN INTRO TO CRUISELINE LPU-CAVITE 2013-2014 (TITLE OF PROJECT REPORT) FOR (COMPANY) IN PARTIAL FULFILLMENT OF UNDERGRADUATE PROGRAM IN INTRO TO CRUISELINE SUBMITTED BY: MIGUEL, MARIMAR P. CONDE, LINDSAY MARIAN GODFREY NEILKIM HERNANDEZ, JOHN PAUL BAYBAY, NYMRAD LPU- CAVITE 2013-2014 TABLE OF CONTENTS I. OBJECTIVE & SCOPE II. RESEARCH & METHODOLOGY III. ANALYSIS IV. CHART/ DIAGRAM/ FIGURES V. CONCLUSIONS VI. RECOMMENDATION VII. BIBLIOGRAPHY I. OBJECTIVE & SCOPE A cruise ship or cruise liner is a passenger ship used for pleasure voyages, where the voyage itself and the ship's amenities are a part of the experience, as well as the different destinations along the way. Transportation is not the prime purpose, as cruise ships operate mostly on routes that return passengers to their originating port, so the ports of call are usually in a specified region of a continent. There are even "cruises to nowhere" or "nowhere voyages" where the ship makes 2-3 day round trips without any ports of call. Together with Norwegian Cruise Line, Star Cruises is the third largest cruise line in the world operating a combined fleet of 18 ships with approximately 35,000 lower berths, with cruises to over 200 destinations...
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...HOS 300 Globalization Written Assessment Click Link Below To Buy: http://hwcampus.com/shop/hos-300-globalization-written-assessment/ Weighting: 30% Due: Week 9 during the LECTURE Word count: 2000 words Writing style: informal, business style writing with a medium register Structure of paper: Your article should include the following using a magazine format with two columns on a 7 A4 page spread: (7 A4 pages from intro to ref list - NOT including the cover page or ICMS page) 1. Original industry magazine cover: • Make up your own industry magazine name 2. Headline: • Highlights the main idea • Short and eye-catching • Provocative and appealing 3. Introduction: • Background information • Invite the reader to take your side • Make a controversial statement suited to your perspective 4. Body: • Clear positive effects analysed • Informative, entertaining and persuasive using this one perspective • Clear implications of globalisation issues • Relevant use of sub-headings • Reliable and valid inclusion of referenced facts and statistics • Clear analytical and predictive secondary research • Good quality, reliable, credible and current sources • Opinions from eye witness/es • Relevant personal viewpoints • Clear tone and attitude of the writer • Appropriate anecdotes and stories • Useful photographs, tables, diagrams and graphs 5. Conclusion: • Suggests an appropriate course of action • Lasting impression 6. References...
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...HOS 300 Globalization Written Assessment Click Link Below To Buy: http://hwcampus.com/shop/hos-300-globalization-written-assessment/ Weighting: 30% Due: Week 9 during the LECTURE Word count: 2000 words Writing style: informal, business style writing with a medium register Structure of paper: Your article should include the following using a magazine format with two columns on a 7 A4 page spread: (7 A4 pages from intro to ref list - NOT including the cover page or ICMS page) 1. Original industry magazine cover: • Make up your own industry magazine name 2. Headline: • Highlights the main idea • Short and eye-catching • Provocative and appealing 3. Introduction: • Background information • Invite the reader to take your side • Make a controversial statement suited to your perspective 4. Body: • Clear positive effects analysed • Informative, entertaining and persuasive using this one perspective • Clear implications of globalisation issues • Relevant use of sub-headings • Reliable and valid inclusion of referenced facts and statistics • Clear analytical and predictive secondary research • Good quality, reliable, credible and current sources • Opinions from eye witness/es • Relevant personal viewpoints • Clear tone and attitude of the writer • Appropriate anecdotes and stories • Useful photographs, tables, diagrams and graphs 5. Conclusion: • Suggests an appropriate course of action • Lasting impression 6. References...
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...Intro to Hospitality Management Ch. 11 & 12 Chapter 11 1. a. Construction on the global level seems to be a trend right now. The report shows the construction pipeline by stages in which the hotels are in development. It also discusses the three-year forecast of the hotel openings. It also discusses the supply trend in a 5 year time frame. Details Construction Pipeline Project and Guest Room Counts for Each of the Three Stages of Construction, Forecasts New Supply Additions for the Next Three Years, Displays Current Census Counts and Provides New Supply Additions for the Previous Two Years (Lodging Econometrics, 2013). 1. b. The one trend that I think is an up and coming major player with hotel competition is the introduction of Airbnb. The innovative way of travel that the company provides is going to give traditional hotel vacations a run for its money. People do not care as much as they used to about hotel brand when they plan their travel. What they care about is a hotel's location, value, and review (Singh, 2013). 2. a. Similarities among the three websites are that all offer a multiple property sites globally. Two of the three offer luxury property sites only while the other site has property sites that meet the needs of the average family traveler. 2. b. The target market for two of the three is more of the upscale luxury traveler and not the family traveler; more so the investor of luxury rather than the common vacationer. 2. c. One of the...
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...Intro Bus Critical thinking exercise 4-2 Ethical Dilemmas 5. You are the vice president of a beer company in a state that sets the legal drinking age at 21. Your boss asks you to organize a lobbying effort to have the drinking age reduced to 18. What would you do? A. I would do research and report my findings to my boss. Although it might seem like a good idea to do so -higher sales, and therefore higher revenue and profit- lowering the drinking age would be a losing battle. States can lower the drinking age back down to 18 or 19 but the amount of federal highway funds they'd lose (about 10%) makes it too expensive for them to do it. Many politicians don't want to risk getting involved. Why change something that appears to be working. Young people might like a beer at 18 but young people don't vote. 77% of Americans are opposed to lowering the drinking age to 18 according to a 2007 Gallop poll. Research shows that the law saves lives. It is one of the most researched public health laws on the books. When the law was raised to 21, alcohol-related deaths for young people decreased; when it was lowered, deaths increased. Scientific research about brain development and function, traffic accident records and population death rates show clearly that 18-21 year-olds handle alcohol poorly. The idea is strongly opposed by social and religious conservatives, parts of hospitality and retail industry concerned about liability, groups like Mothers Against Drunk Driving...
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...AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Summer’ 2012-2013 FINAL EXAM SCHEDULE (Released on July 13, 2013) Day 1: July 29, 2013 (Monday) TIME CAMPUS 1 ,4 & 5 GLOBAL TRADE HEALTH AND SAFETY FINANCIAL ACCOUNTING E-GOVERNANCE URBAN DESIGN-2 E-MARKETING AUDITING CAMPUS 7 SECTIONS ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL A,B,C,D,E,F,G,H,I,J,K,L ALL ALL ALL M,N,O,P,Q,R,S,T,U ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL 9:3011:30 ELECTRICAL CIRCUITS 1 ELECTRICAL CIRCUITS 2 ELECTRICAL MACHINES-1 ADVANCE MACRO ECONOMICS POWER SYSTEM PROTECTION STATISTICS FOR SOCIAL SCIENCE INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT STRATEGIC MANAGEMENT BANK FUND MANAGEMENT SOCIETY & THE ARCH. OF BENGAL BUSINESS COMMUNICATIONS 12-2 INTRODUCTION TO ENGLISH POETRY COMPILER DESIGN MACRO ECONOMICS BUSINESS COMMUNICATIONS ELECTRICAL MACHINES -2 MANAGEMENT AND MEDIA MARKETING TRAINING & DEVELOPMENT FINANCIAL STATEMENT ANALYSIS OPERATING SYSTEM-2 DISCRETE MATHEMATICS FINANCIAL MANAGEMENT CONSUMER BEHAVIOR ALGORITHMS 3-5 AGRICULTURAL ECONOMICS SYNTAX AND SEMANTICS DESIGN THEORY-I MATH METH OF ENG’G VLSI CIRCUIT DESIGN Released on July 13, 2013 Day 2: July 30, 2013 (Tuesday) TIME CAMPUS 1 ,4 & 5 WEB TECHNOLOGIES TAXATION FUNDAMENTALS OF COMPENSATION BRAND & PRODUCT MGMT. INTRODUCTION TO BUSINESS PROGRAMMING LANGUAGE 1 (CS) CAMPUS 7 SECTIONS ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL ALL...
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...C To: Financial Aid Committee Aloha, this letter is regarding the suspension of my financial aid. I am shocked to hear that my financial aid has been put on suspension. The reason it has been put on suspension, was because of the grade I received for my Intro to Communications class I took in spring 2013. After reading this letter of explanation I hope you will reconsider my suspension. I had the opportunity of taking this college class through a high school program I was in called Academy of Hospitality and Tourism. Only a selected few are able to take part in this program. They have to maintain a high GPA, and have a good attendance record. I met all those requirements and was able to take part in this program. Our senior year, this program allowed us to take skip our last period of the day and attend a college class. We were able to gain the college experience and get ahead. So I was taking a college class while still attending high school. I was doing very well in all my classes, I attended my classes everyday met all deadlines. I did really well in class. But towards the middle of the semester my parents had got a disturbing phone call from Sri Lanka. They were told that my grandmother was in the hospital, and that she was very ill. Family in Sri Lanka told us that we should “visit before it’s too late” My grandmother had a stroke several years ago, and lost her speaking ability. So it’s been hard for my parents not being able to see her every day. Listening to...
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...Father-Son Relationship in The Odyssey The Odyssey introduces the theme of father-son relationships to exemplify how influential fathers were at the time. Fathers act as role models to their sons and can determine their actions even if there is a physical and psychological space and difference between them, like Odysseus and Telemachus. The reader is able to gain greater insight into the nature of ancient Greek society by analysing these father-son relationships for their complexities and circumstances of their familial ties. With each father-son relationship shown, Homer offers a unique perspective about the roles that were available to both father and son. Book 1-4 Throughout the Telemachia, we learn that Telemachus has been forced to grow up without the influence of his father and has been directly affected by Odysseus’ absence. When he confides in Athena under the guise of Mentor, he proclaims that he does not have solid proof that he is in fact Odysseus’s son and doubts that he is still alive. However, the dialogue between both Athena and Telemachus initiates Telemachus’ spiritual development. So, when the pre-economy of Odysseus and Telemachus re-uniting is fulfilled – Telemachus will be in the position to assist his father in killing the suitors and to restore the natural order in the Ithacan society. Telemachus first asserts his male privilege by ordering Penelope from the public rooms of the palace, indicating to the suitors of his intention to assert his claim...
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...FACULTV OF AGRICULTURE B. AGRICULTURE 100 Level First Semester 1. Communication in English I 2. Logic Philosophy & Human Existence 3. Physical Chemistry 4. General Biology I (Botany/Zoology) 5. Practical Biology 6. General Physics 7. Mathematics 8. Organic Chemistry I 9. Practical Chemistry Sub-Total Second Semester 10. Communication in English II 11. Nigerian People and Culture 12. Social Sciences 13. Organic Chemistry 14. Biology II 15. Organic Chemistry II 16. Mathematics 17. Practical Physics 18. Use of Library Sub-Total 200 Credits 2 2 2 2 2 2 2 2 2 18 Credits Credits 2 2 2 2 2 2 2 2 1 17 Credits Level 1. 2. 3. 4. 5. 6. 7. 8. First Semester Climatology and Biogeography General Agriculture Anatomy and Physiology of Farm Animals Crop Anatomy, Taxonomy and Physiology Principles of Soil Science Principles of Agricultural Economics Introduction to Forestry Resource Manag~ment Introduction to Biotechnology Sub-Total 8. 9. 10 11. 12. 13. 14. 15. 16. Second Semester Principles of Animal Production Principles of Crop Production Principles of Food Science and Technology Introductory Biochemistry Introduction to Computers Introduction to Fisheries & Wildlife Introductory Statistics Entrepreneurial Studies I Introduction to Home Economics Sub-Total Credits 3 3 2 2 2 2 2 2 18 Credits Credits 2 2 2 2 3 2 2 2 2 19 Credits Total = 37 Credits All courses are core-courses for Agriculture, Fisheries and Forestry. 300 1. 2. 3. 4. 5. 6. 7. 8...
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