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Wells Fargo Vs. Competitors
Amber Andersen
Globe University / Minnesota School of Business

Wells Fargo Vs. Competitors
For this paper I have chosen to pose the question “Who are Wells Fargo’s main competitors and how are they competing? In doing so I will be discussing five different concepts learned through this course.
According to the website by “Investopedia” the main competitors of Wells Fargo are the other three of the “big four” major U.S. banks that include: JPMorgan Chase, Citigroup and Bank of America.
One way Wells Fargo sets itself apart from its competitors is by their use of Technology to increase profits and revenue. There are several different channels for banking services. According to the website “Market Realist” these channels include: branch, phone, mail, ATM and online banking. Of these different banking services available, servicing customers through branch banking actually costs a bank the most money. Next comes phone banking and then ATMs in terms of their servicing costs. Due to the low maintenance cost, online banking is the cheapest mode for servicing customers in the long run. Wells Fargo looks to optimize its use of technology which will reduce the banks cost of operations therefore increasing its profitability.
How does Wells Fargo’s use of product development and business cycle defer from their competitors? “Market Realist” also states that Wells Fargo believes that by creating an enjoyable place of work, their employees in return will be more likely to stay. Having employees who stay with the company is considered an advantage due to the customers who forge strong relationships with these employees are also more likely to stay with the bank longer. As customer loyalties to the bank increases this means more products bought ending in more revenues for Wells Fargo.

Lastly, how does Wells Fargo’s strategy of return

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