Reading 1
Stimulating creativity among its employees * Help employees do their best work by keeping them intellectually engaged and by removing distractions. Stimulate their minds. * Make managers responsible for sparking creativity and eliminate arbitrary distinctions between "suits" and "creatives." * Engage customers as creative partners so you can deliver superior products. * Stimulate their minds (conferences, communication between staff, etc.). * Minimize hassles both on and off the job (gyms, swimming pools, hospitals and more on company’s campus).
Keeping its customers satisfied * Listen and analyze feedbacks, advice etc., create conferences for customers, collaboration with a customer to invent new solutions, build long-term relationships, etc. Subscription-plan business model. * Tap into the creative talents of your customers instead of looking just to your workers for new ideas. * Nurture long-term relationships with users and employees alike.
Creativity is the raw material that goes into innovation.
Reading 2: Recognizing Opportunities and Generating Ideas
BENCHPREP: be familiar with what the company does; how it was launched; the characteristics of the business opportunity when the BENCHPREP was launched * Company provides cross-platform apps to help students prepare for standardized tests (GMAT, SAT, MCAT, etc.). * Launched at the perfect time (not too early-not to late) when IPhone was introduced and apps were just gaining popularity. Done by two friends (ASHISH RANGNEKAR AND UJIWAL CUPTA). * Timing was perfect. The first GMAT perp app.
Opportunity Evaluation Framework: be familiar with its five key characteristics as discussed in class, their meanings and the key questions behind each characteristic (source: lecture, book chapter) 1. Product: anchored in a product, service or business that adds