...Luxury and cosmetic marketing Doctor M. Saucet PhD in management Teacher researcher Copenhagen, Tunis) (Nice, Marseille, Paris, London, • Consultant for Lca ltd (armani, guerlain, lancaster, Merck phamacy, IHET Tunis, Athos consulting …) • Experience 4 years : new line manager in cosmetic business 5 years teaching and research 2 years in consulting (innovation, experiential marketing …) Marcel.saucet@euromed-management.com Luxury and cosmetic marketing Mode • Theory • Practice course • One Professional case by course COURSE OBJECTIVES • Show business examples and luxury marketing strategy • The students realize in “real” conditions a lot of luxury launched products simulations. EVALUATION Grading will be based on : - a participation note - Level and quality of participation to discussions - Quality of presentations (content and communication skills) - a final exam (during the last lesson). Luxury Marketing research Bibliography (French and English) • • • • • Castarede J., “Le luxe”, que sais je, PUF, 3ème éd., 2003 Gillian C., Wilson R., “Strategic marketing planning », elsevier, 2003 Lipovetsky G., Roux E., « Le luxe eternel », collection le débat, gallimard, 2003 Marchand S., « les guerres du luxe », fayard, 2002 Sicard M.C Cyberlibris • Let Them Eat Cake : Marketing Luxury to the Masses - As Well As the Classes Auteur: Danziger, Pamela, - Editeur: Dearborn Trade, A Kaplan Professional Company - 322 pages – 2005 Global Marketing Management...
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...Occupy movement From Wikipedia, the free encyclopedia Jump to: navigation, search This article's use of external links may not follow Wikipedia's policies or guidelines. Please improve this article by removing excessive or inappropriate external links, and converting useful links where appropriate into footnote references. (June 2013) Occupy movement Part of response to the late-2000s financial crisis and subprime mortgage crisis and the impact of the Arab Spring Combination of October 2011 global protests.jpg Worldwide Occupy movement protests on 15 October 2011 Location Worldwide (List of locations) Methods Occupation Non violent protest Civil disobedience Picketing Demonstrations Internet activism General strikes Direct action Arrests/Injuries/Deaths Arrests: 7,700+,[1] Injuries: 400+,[2] Deaths: 32[3][4][5][6][7] The Occupy movement is an international protest movement against social and economic inequality, its primary goal being to make the economic and political relations in all societies less vertically hierarchical and more flatly distributed. Local groups often have different foci, but among the movement's prime concerns is the belief that large corporations and the global financial system control the world in a way that disproportionately benefits a minority, undermines democracy and is unstable.[8][9][10][11] The first Occupy protest to receive wide coverage was Occupy Wall Street in New...
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