...Berger paints Bangladesh Limited is not only a company with reputation but is a name to the dynamic industry which has history and the pride to be the best at what it does. Berger Paints Bangladesh Limited often referred to as BPBL is considered to be the market leader in Bangladesh and has a wide array of products such as Regular Coatings, Industrial Paints, Marine Paints, Outdoor Paints Protective, Color Bank, Textured Coatings, Heat Resistant Paints, Roofing Compounds and Epoxies and Powder Coatings. BPBL gives a comprehensive and sustainable painting solution and providing the best customer support. It connects consumers to technology through specialized services. It has a strong distribution Networking, Berger has reached almost every corner of Bangladesh. Whether it is World‐class range or durability, BERGER is always ready to answer to all weather conditions. It strives for the improvement of Quality of Work Life (QWL) with competitive advantage. Berger Paints Bangladesh Limited is basically managed by its Finance, Supply Chain, IT, Budget, Marketing & Sales departments. The manufacturing units at Dhaka and Chittagong are also the strategic advantages that it has because of their location. Berger’s corporate strategy is to build larger market share through providing quality and speedy service. Its primary focus is to strengthen its current position by provided value added customer service. BPBL is committed to get highest consumer satisfaction. BPB...
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...Invitation to Sociology Peter Ludwig Berger was born March 17, 1929 in Vienna. Shortly after WW2 he emigrated to the United Sates. He first got a degree in Arts at Wagner College in 1949 before he continued his studies at the New School for Social Research in New York. In 1950 he got his masters and in 1952 he received his Ph.D. After finishing his education he went back to school, but to work and teach other students. First he started at Evangelische Academic in Bad Boll, Germany. Then from 1956 to 1958 Berger became the assistant professor at the University of North Carolina. He has also taught at Rutgers, The New School, and Boston College. In the end he settled down at Boston University and has been working there since 1985 (Biographybase). In 1963 he published a book called Invitation to Sociology. He starts the book by giving an introduction to what he is going to talk about and that is sociology. Berger gives a great example about of people traveling may experience culture shock minus the geographical displacement (Wadsworth 7). This statements refers that people that study sociology don’t need to travel to far distant lands to experience a whole new society. By digging deeper into their own society and studying people and the cultures they will be surprised over everything they discover. I really enjoyed his example about love and who marry who on page 9. Berger uses the example of the institution of marriage. Instead of just looking at the surface, he digs deeper revealing...
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...identity of a corporation” (Berger, page 49-50). Apple has achieved just that, by using an apple as their logo. However, the use of an apple can go so much deeper than just a logo-it is an indexical sign, causing consumers to feel loyalty, trust, and an association with knowledge. I first remember seeing the logo of an apple in grade school on old computers manufactured by Macintosh, the same corporation that is known today as “Apple”. For centuries, apples have been associated with knowledge. For example, Isaac Newton used an apple in his famous experiment, students often gift their favorite teachers apples, and “an apple a day keeps the doctor away” anecdote to follow for a healthy life. It is only fitting that a company would capitalize on this infamous fruit and associate it with technology-especially a company that is as cutting-edge as Apple. In this way, the apple is an indexical sign which logically connects it to what it represents-knowledge (Berger, page 49). The logo itself uses very simple graphics and design elements-basically the logo is just an apple with space between the actual fruit and the stem. The open, blank, or “white”, space between the fruit and the stem represents wealth, and in this case a wealth of knowledge (Berger, page 77). By using just one color for the apple (white or black depending on the background) with no shadow, Apple has strong lighting which causes the observer to feel knowledgeable and rational (Berger, page 81). The last element...
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...Berger believes there are three ways to escaping the tyranny of society, which is transformation, detachment, and manipulation. One way of escaping from the tyranny of society is Transformation. With the connections of new definitions of reality derives the process of social change. With the redefinition, any individual may begin to act obstructive to the expectations that were bound for him with the old definition. Berger states, “Social situations can be transformed or at least sabotaged by a refusal to accept their previous definitions.” We can quickly destroy and transform social situations when one refuses to accept the conception of society. Then Some may find themselves unable to manage when others act in ways that are not expected. Stephan Potter “calls the “ploy” is a precise technique of redefining the situation contrary to general expectations.” In order for one to attempt transformation, One must refuse the external social controls and adapt to the internal social controls. Berger goes on to talk about how in the many examples he had pointed out. One can find the introduction of a character that does not fit into the scenario of a certain play, which can threaten the role playing of the ones who do fit. These kinds of experiments may lead to a reversal in an individual’s view of society. The second way of escaping the tyranny of society is detachment. Which is the method of resistance to social controls. Berger states. “It is possible, though frequently at considerable...
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...Introduction The goal of the life span perspective of development is to understand how and why all different kinds of people, everywhere, and of every age, change over time (Berger, 2011). Developmental psychologists study the constant changes we experience throughout life, including physical, emotional, social, and cognitive development. Psychologists also study how we are affected by, react to, and process the world around us (Stone, 2011). The first aspect of developmental science is to understand how and why people change. Another aspect of developmental science is to identify universal similarities and differences among people, and then use that information to unify humanity as well as distinguish us as individuals (Berger, 2011). The most important aspect of developmental science is to understand that people change over time. According to Berger (2001), “Change is systematic, ongoing, and dynamic throughout the entire life span.” Explain the life span perspective of development. According to Paul and Margret Baltes, life-span perspective views human development as multidirectional, multicontextual, multicultural, multidisciplinary, and plastic. Development is considered multidirectional because change occurs in all directions, in every part of life. Human characteristics can increase, decrease, or remain the same (Berger, 2011). Development is also multicontextual. It can occur in many different physical and social environments. We develop, regardless of where we are...
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...with Criminal Intent? Edward W. Hargrave Forum 3 Case Study Liberty University PSYC 210 Can a Child Commit a Crime with Criminal Intent? Criminal intent by definition means, the intent to do something wrong or forbidden by law…intent refers to the state of mind accompanying an act…it is the outline of the mental pattern which is necessary to do the crime” (Criminal Intent). The question in this situation is whether it is or it is not possible for a child to commit a crime with criminal intent. I believe the answer to this particular question can be found in the argumentation within several of the factors that we have studied thus far in this course. These factors mentioned being biosocial, cognitive, and psychosocial growth. Introduction This particular little boy is considered to be in the stage of the ‘play years’, which is when children are between the ages of 2 and 6 years. As a 6-year-old child, his brain has not fully developed. The process of lateralization, which is when both the right and the left sides of the brain are being connected, has not yet been completed. The right hemisphere of the brain is engaged in reasoning, analyzing, and logical thinking and the left hemisphere of the brain is responsible for emotions, constant, and communication. According to the PowerPoint presentation, a child within this stage has insufficient muscle control along with lacking patience and the judgment in certain situations. In this particular case, injury control/harm reduction...
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...CHAPTER 1 1.1 Introduction In this report we will analyze how Berger Paints Bangladesh Limited introduced breakthrough technique and what impact did it create in the organization’s operations. We tried to find out their opportunities and weaknesses in the present day situation and also the challenges it receives from the external environment to run its overall operational management. Berger Paints is a well-established name in the paint industry of Bangladesh. The company has gained quite a good name in the paint market and has been running strong through all these years after it was first established. Berger has the sole credit for introducing a new product segment in the paint industry which is known as weather-coat paint. Berger has established itself as one of the market leader in the segment, with a huge market share. The success of the company is particularly noteworthy, considering the fact that it managed to wrest its market share from corporate giants such as Romana paints, Elite paints and Asian paints. 1.2. Origin of the study This report has been prepared as a part of the course Operational management in the MBA program under the School of Business in Independent University, Bangladesh.. The organization attachment was started on 09th September 2011 and ended on 14th November, 2011. This report on “Impact of Breakthrough Technique in Berger Paints Bangladesh ltd.” was assigned by academic supervisor Prof. Muhammad Mahboob Ali, Professor, School of Business...
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... The introduction of middle childhood and adolescence, a crucial period of development, for the child and parent can become a time of uncertainty. The parenting styles of the parent makes a difference in the out-come of the child. All children need parents that care about them. The different parenting styles include; authoritarian, permissive, and authoritative. In the best interest of the child’s development, parents have to make an evaluation of the parenting methods that work well with the personality of the child. During these years the child’s temperament also begins to have an effect in their lives. “A child’s temperament matters (Kagan & Fox, 2006). If they do not consider the personality of the child, authoritarian parents might terrorize children who are innately fearful or anxious, or permissive parents might watch their impulsive children flail out of control.”(Berger, 2010). Environmental circumstances also have a role in children’s development for example: a parent gaining or loosing employment. There will be many changes that take place for middle childhood and adolescent children. Middle Childhood For many people puberty is a time in their life that will not be forgotten. The ages from 7 to 11 are sometimes called the school years. “The average 7- to 11-year-old gains about 2 inches (5 centimeters) and 5 pounds (about 2.2 kilometers) per year.”(Berger, 2010). Those healthy and productive years allow measured...
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...Visual Communication and Approaches Deondra Richardson CGD218: Visual Literacy in Business (BNC1111A) Mr. Tony Sgarlatti April 11, 2011 Visual Communication and Approaches “Visual communication is a central aspect of our lives, and much of this communication is done indirectly, through symbolic means: by words, signs, and symbols of all kinds” (Berger, 2008a, p.2). Utilizing communication is an important part of advertising or expressing ideas without actually saying them. I recently finished a visual project in which I was required to reflect on the effectiveness of visual communication using at least three different approaches to convey my message. The different approaches I used in my visual project to demonstrate the effectiveness of visual communication are as follows: images, typography, color, signs, and symbols. In this paper, I will explain why each approach will pose as an effective tool in communicating my message. In conclusion, I will also explain why I feel signs and symbols is the most effective approach in my visual project of effective visual communication. As the old saying goes, “a picture says a thousand words?” In my opinion, this phrase exemplifies the power of images. I believe this saying is true because images can be used to persuade and to perpetuate ideas that words alone cannot (Lester, 2006). We see images every day, and they often contain more information than we imagine. The world has become flooded with images: some selling...
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...Infancy and Early Childhood Development Paper By: Pamela Smith March 8, 2014 PSY 375 Life Span Human Development Introduction While researching this topic I found it to be interesting that there is a controversy about this topic. When Judith Rich Harris published her book in 1998 "The Nurture Assumption" which in the book Harris revels that parents have little to no influence over the long-term development of their child's development. Therefore, developmental psychologist have found themselves on the defense about this topic. Harris believed that the child developed more by the people around them and the surrounding around them outside the home. Her ideas went widespread and gained media attention and therefore the National Institute of Child Health and Human Development (NICHD) and the Robert Wood Johnson Foundation sponsored a conference on parentingr." The fruit of this conference is a book, "Parenting and the Child's World: Influences on Academic, Intellectual and Socio emotional Development," to be published next year by Erlbaum. Chapters by Harris and behavioral geneticist David Rowe, PhD, present data to support Harris's view, while a cadre of developmental psychologists detail decades of research that they feel demonstrates the role parents play in influencing children's development" (Azar, pg. 62). Parents do matter, from the way they parent, to the foods they let the children eat, academics, socially, and personality development in a child. ...
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...be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. But especially in a competitive environment like the personal care industry it is essential for Colgate that it upgrades its organisational as well as marketing strategies in order to meet the customer’s needs and strengthening the leadership. Furthermore nowadays a wide range of different toothpaste products is offered to the customers. This in particular means for Colgate that they must differentiate their products from the competitor’s...
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...Introduction Berger Paints Bangladesh Limited (BPBL) is a renowned paint company in Bangladesh. The Company was introduced on 6 June 1973 as a private co. limited by shares registered under the Company Act. In December 2005, the company issued 5% shares to the public and listed with Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). BPBL previously was known by Jenson & Nicholson (J & N). The name of the company was changed from J& N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Currently BPBL’s number of shares is 23,188,940. Its Authorized capital is Taka 400 million and its paid up capital is Taka 232 million. Historical Overview Berger, the market leader in the Bangladesh paint market is one of the oldest names in the paint Industry and the country’s major specialty paints business with products and ingredients dating back more than 249 years to 1760. Louis Berger, a Germen national founded dye and pigment making business in England. Louis Berger and sons grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue, a deep blue dye- a colour widely used for the uniforms of many European Armies. Production of dyes and pigments evolved into production of paints and coating, which till today, remains the core business of Berger. The company grew rapidly by establishing branches all over the world and through mergers and acquisitions with all other...
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...1. Introduction: Managing the function of each department efficiently and flexible payment procedure is enough for a corporation to achieve success. A prudent multinational company (MNC) management should always try to make an appropriate balance between the effectiveness and efficiency of profitability. The product and service flexibility with in short time gives the customer ultimate satisfaction, which attracts the more clients for the company. The sales will be automatically high and increase the commission and profit of the company. As a pioneer MNC in paint industry, Berger is able to do so to earn the trust of general people. Berger has the glory of being oldest MNC in paint sector owned a portion by the general people of Bangladesh and it servers the nation for last more than 60 years with largest line of diversified home, indoor, outdoor decorative services in different sectors. 2. Background of the Report: Raising competition from Paint and non paint competitors and continuing development of innovative ways to provide financial services are all contributing to a growing interest in evaluating Berger’s performance. Various groups of individuals are particularly interested in evaluating Berger’s performance. This project is about evaluating the Berger Paints Bangladesh Ltd’s market share & customer satisfaction & how it can be improved. This is an internship project where I shall be trying to evaluate the overall Market share & customer satisfaction...
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...very low in interpersonal and social intelligence. In this paper we will review two theories of intelligence. The first one is Howard Gardner’s Multiple Intelligence Theory and the second one is Robert Sternberg’s Triarchic Theory of Intelligence. We will also consider with the reader aspects of intelligence testing with a broader perspective. Howard Gardner believes that there are at least eight basic intelligences. They are: “linguistic, logical-mathematical, musical, spatial, bodily-kinesthetic, naturalistic, social-understanding, and selv-understanding” (Berger, 2005, p. 528). Even though everyone may have a minimal level of intelligence on each one we tend to be more skilled in some. Depending on the experiences, upbringing, cultural environment, family, and community the person develops more in one type of intelligence than others. “Asians may emphasize interpersonal intelligence” (Berger, 2005, p. 528). When looking at testing psychometricians that testing verbal and logical skills have utilized the North American prototype as the basis, which does not make it valid for other cultures. Neuropsychologically speaking the different intelligences are networks created in the brain where that particular stimuli operates like a module. “Each module has its own...
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...Executive Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive...
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