...1.0 INTRODUCTION 1. Starbuck is a coffee Shop and a largest coffee shop in the worlds based in Seattle, Washington, USA. Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets. The Starbucks ensuring the extraordinary potential of coffee is discovered , revealed and delivered- helping to bring great pleasure to millions of people each day. 2. Old Town White Coffee, founded in 1999, made history when the company became the first, the pioneer white coffee producer to manufacture and launch the famous Malaysia Ipoh White coffee as a 3in1 instant Blend. Old town White Coffee 3in1 classic together with the original recipe from 1958 spearheaded a breakthrough in the coffee industry. The company single-handedly captured the original authentic taste of an otherwise localized white coffee, turning in into a mobile commodity a fast moving consumer good (FMCG), capturing the South East Asia market. 1. STARBUCK 2.1 LOGO, VISION & MISSION [pic] Starbucks logo designed by Terry Heckler of Heckler Associates .New Starbucks logo will be displayed on the product starting...
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...“Hospitality means satisfy a guest’s need for shelter and lodging and those which provide their patrons with food and beverages.” (Chon and Sparrowe, 1995, p. 3) It is a relationship between a guest and a host. Hospitality always refers to the hospitality industry likes hotels, restaurants, resorts, clubs and any other else. The hospitality industry has become one of the biggest industries in the world. A hospitality service is an intangible factor in the hospitality industry. It is what the host given to the guest for their needs. It is the important part in hospitality industry. “Standardization refers to the situation where uniformity is achieved either in outputs (products or services) and / or in the processes that produce such outputs.” (Taylor, 2000, p. 51) It is using the same ingredients, recipes, prices, and etc. In the setting of customer service, standardization is the processes making the organizations to focus their attention in provide a great customer service. It is satisfying the customer expectations and needs. The motivation for standardization comes from a number of sources. “These include the aspiration for reducing costs and improving reliability of systems. By promising that reliable and interoperable standard exists, it is possible to dodge being locked into specific vendor’s products and ensure healthy race to improve quality, reduce costs, and guarantee reliability of supply.” (Ratha and Govindaraju, 2008, p. 473) I am agree with the statement that standardization...
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...Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food service industry since 1999.In 2005, OldTown expanded into the food service sector with the opening of a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the brand name “Old Town White Coffee”.OldTown now exports its instant beverage mixes to more than 10 countries worldwide and plans to expand its café outlet network in the region. The history can be traced back to the incorporation of white cafe 1999.The core objective of OldTown is to let everyone to have a sip of Malaysian style white coffee. What is a white coffee? White coffee in US and were known as coffee with milk or cream. White coffee can also refer to a cup of instant with a dash of cold milk. But, the white coffee here means seriously under roasted coffee. The advertising that goes with it would agree with this assumption although the people selling this product will not say anything about how it is made. Because unroasted beans are extremely hard a special grinder is required...
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...History OldTown White Coffee’s history can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian households and the food services industry. Its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. The same year, they successfully commercialised the instant 3-in-1 coffee mix under the ‘OldTown’ brand name for the retail sector. By end of 2009, the OldTown 3-in-1 instant coffee mix was sold at 1,348 retail outlets in Malaysia, 550 retail outlets in Singapore and 2,100 retail outlets in Hong Kong. In 2005, it expanded vertically into the food services sector by opening a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the ‘OldTown White Coffee’ brand name. Since the opening of its first café outlet in Ipoh in 2005, its chain of café outlets has expanded to around 160 café outlets in Malaysia and Singapore. This includes fully and partially owned, and franchised café outlets. The management has successfully mixed tradition with modern conveniences, revamped and revived the traditional café concept into a successful working model with outlets conveniently located and easily accessible to customers. http://www.bfsmagazine.com.my/index.php?option=com_content&view=article&id=165:oldtown-white-coffee&catid=88:food-and-beverage&Itemid=678 History of Oldtown White Coffee Established in 1999, the co-founders...
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...that take several macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.” (Business Mate.org,2010) 2.0 Introduction 2.1 History The coffee tree café, the only place with traditional brew authentic white coffee of Ipoh, is the leading Malaysia food restaurant in Malaysia with a rapidly developing consumer brand and growing customer base. Our café was founded by a group of young people who hold the warm heart to publicize the traditional Malaysia food and coffee. Our first outlet established in KLCC of Kuala Lumpur on 25, Oct 1999. Then we soon open chain shops in Penang, Melaka, Genting, Kuching, Kota Kinabalu and other major cities of Malaysia. Now, over 12 years, The coffee tree café has grown into one of the largest family run coffee and traditional food companies in Malaysia. Along the way, our café, The coffee tree café, had become the model for a successful coffee and traditional food company. 2.2 Product range In our restaurant, we offer Malaysia traditional food and drinks. Our café open for 24 hours and offer breakfast, lunch, afternoon tea, and dinner. * Coffee: * Ipoh Original White Coffee including Ipoh Town enrich...
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...Ah Huat White Coffee – Integrated Marketing Communication Plan Content Page 1. Background Research & Analysis…………………………………………………………………………………......3 2.1 Background of Ah Huat White Coffee…………………………………………….…………….………..….3 2.2 Internal Research & Analysis…………………………………………………………………………………3 2.3 External Research & Analysis.…………………………………......................................................................4 2.4 Consumer Behavior Analysis…………………………………………………………………………………5 2.5 Competitive Analysis…………………………………………………………………………………………6 2.6 Current Brand Item Evaluation……………………………………………………………………………….7 2. SWOT Analysis………………………………………………………………………………………………………...8 3. Key Marketing Problem or Opportunity……………………………………………………………………………….9 4. Marketing Objectives…………………………………………………………………………………………………..9 5.7 Sales, Profit & Market Share…………………………………………………………………………………9 5.8 Enhance Brand Image & Attitude …………………………….……………………………………………...9 5.9 Communication Benefits……………………………………………..………………………….………........9 5.10 Achieve Top of Mind Awareness ……………….……………………………………………….………….10 5. Communication Objectives…………………………………………………………………………………………...10 6.11 Category Need……………………………………………………………………………………………….10 6.12 Brand Awareness……………………………………………………………………………………………10 6.13 Brand Attitude & Preference……………………………………………………………..………………….11 6.14 Brand Purchase/Action Intention ……………………………………………………………………….....
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...2.0 Introduction for Planning Planning is the rational and orderly thinking of ways and means for the realization of certain goals. It anticipates and precedes action which involves making decisions pertaining to a future course of action. A lack of planning before engaging in any activity implies recklessness, lack of judgement or short-sightedness in the performance of any work (Kamaluddin et al., 2011). Planning can also be defined as the process of choosing a goal and developing a method or strategy to achieve that goal (Kamaluddin et al., 2011). Every organization need planning before they making any decision. Thus, OldTown White Coffee also need planning as well. 2.1 How the Manager Schedule in the Workplace According to Hafiz (2015), the manager will hire around six to seven workers. There are several roles as a manager such as helping impact recruitment, productivity, retention and job satisfaction Duke, (n.d.). In the Malaysia Employment Act 1955 which had listed that an employee shall not be required under his contract of service to work more than five consecutive hours without a period of leisure of not less than thirty minutes duration (Mylabourlaw, 2015). The workers will have 1 hour as their break time. Manager will have his own timetable on his break time or shift time when he want to have a off day. The manager will take his responsible in arranging his employee timetable in every month. Due to the OldTown White Coffee is not operate 24 hour a day, thus is...
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...CONSUMER FOODSERVICE IN MALAYSIA Euromonitor International October 2012 CONSUMER FOODSERVICE IN MALAYSIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Malaysians Spend More on Foodservice .................................................................................. 1 Increases in Prices Hit Consumers ........................................................................................... 1 Multinational Brands Maintain the Top Positions, But Local Companies Progress Well ........... 1 Increasing Trend of Dining Out ................................................................................................. 1 Positive Outlook for Multinational and Local Foodservice Companies...................................... 2 Key Trends and Developments .................................................................................................... 2 Rising Prices Affect Consumer Confidence .............................................................................. 2 Government and Private Sector Inject Growth Into Foodservice .............................................. 3 Healthier Choices for Consumers in Restaurants ..................................................................... 5 Foodservice Companies Compete for Customers Through Online Coupon Giveaways........... 6 Tackling Halal Issues in 2011 ....................
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...1. INTRODUCTION This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium health beverages. Power Root’s company share is 19.9% in the coffee industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root. The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION Power Root’s mission...
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...our XO computers to both the rich and the poor. We will aim to target children of Colombian coffee farmers who strive to learn but cannot afford expensive technology. In fact, there are 618,199 households in the coffee-growing region of Colombia. In addition, there are 653,471 children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price. Table of Contents Introduction 4 Part 1: Market Audit and Competitive Market Analysis The Product 5 The Market 7 Part 2: Preliminary Marketing Plan Marketing Objectives 9 Product Adaptation or Modification 11 Promotion Mix 13 Channels of Distribution 16 Price Determination 18 Appendix 20 References 21 Introduction The purpose of this marketing plan is to reach out to children who work on the coffee farms. These children are...
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...Introduction When I first registered for this module I was filled with enthusiasm but it was all dashed with my first exam. A day before I could write my exam for PYC 3705 I was robbed. The trauma of the incident had negative effects and I completely blanked out thus failing the exam. Ironically, exactly a year later and a day before my second attempt with this module the police called me to say they had arrested the culprit and called me to the police station. The incident of the robbery was revived and the distress of it all repeated itself causing me to blank out a second time. The University allowed me to rewrite the exam as a supplementary but “Murphy’s Law” hid in the crevices waiting to pounce again because my husband was diagnosed with cancer and after a stressful and trying year had to undergo an operation after chemo therapy. My life took a cruel twist because despite putting great effort into my studies the trauma of the mishaps that had occurred in my life proved greater and I once again blanked out. I felt a steel shutter shut over my brain. My answers to the questions were like a retarded person attempting to write an exam in Transformative Counselling. Then to my utter disbelief a day before my May/June 2013 examination my husband was informed that the cancer had recurred in his esophagus. Although I attempted the exam I miserably blanked out once more. It brings to mind case study 1.1 the dialogue between Boipelo and Thabang and the point Thabang...
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...Introduction Coffee shops are now found everywhere, with such welcoming accommodations it's no surprise that young people have taken to the coffee shops as a second home. Coffee is something they can drink legally, does not impair their judgment, and can be great hangouts. With our changing times, the taste and preference of people also change. Bored of the usual coffee shops around the Metro? Then, Daydream Café is here to offer you a unique and extraordinary experience! With its tagline “Keep you cravings a Daydream Away!” you will surely enjoy a simple coffee with your friends at an affordable price together with an unforgettable experience. With its cute, calm and quiet ambiance, Daydream Café wishes to serve as a venue for relaxation, fun and enlightenment. Daydream Café is not like your ordinary café. It offers delectable and affordable coffee choices, and a relaxed and social environment with the experience of dining as a service. The products will be packed and presented with artistic design and labels appealing to the target market. The packaging is designed to be eco-friendly and to give off a charming and sweet vibe to the customers. Our product will maintain its uniqueness, affordability and quality. Indeed, Daydream café can provide a central gathering place for people of all ages to experience an ageless enjoyment. I. Business Description A. Company Name, Address, Form of Ownership Company Name: KMR Foods Incorporated Address: San Beda College Compound...
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...lived and reacted to each other. The American civil rights movement began a long time ago, as early as the seventeenth century, with blacks and whites all protesting slavery together. The peak of the civil rights movement came in the 1950's starting with the successful bus boycott in Montgomery Alabama. The civil rights movement was lead by Dr. Martin Luther King Jr., who preached nonviolence and love for your enemy."Love your enemies, we do not mean to love them as a friend or intimate. We mean what the Greeks called agape-a disinterested love for all mankind. This love is our regulating ideal and beloved community our ultimate goal. As we struggle here in Montgomery, we are cognizant that we have cosmic companionship and that the universe bends toward justice. We are moving from the black night of segregation to the bright daybreak of joy, from the midnight of Egyptian captivity to the glittering light of Canaan freedom" explained Dr. King. In the Cradle of the Confederacy, life for the white and the colored citizens was completely segregated. Segregated schools, restaurants, public water fountains, amusement parks, and city buses were part of everyday life in Montgomery, Alabama “Every person operating a bus line should provide equal accommodations...in such a manner as to separate the white people from Negroes." On Montgomery's buses, black passengers were required by city law to sit in the back of the segregated bus. Negroes were...
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...University of Cagayan valley Chapter I The Problem and its background Introduction Giving our interest to describe and focusing to our traditions, beliefs, and practices is a achievement to developed rapidly our knowledge as a filipimo. We consider that improvement of our experiences and idea is a one wayin attaining our objectives and goals, our lives. The malaueg people are kind, linguistic group are found in rizal, Cagayan. They are kind, humble, and hospitable. They willingly offer a stranger a good night’s rest and let him used the newest and cleanest blanket, newly sewed pillow and dress chicken for viand which the head of the family would usually say “ pasensiyahan mi lamang ya native nga annu” which is means this is what we can afford to offer for viand. They are religious and go to church every Sundays and holidays of obligation. Whenever there is a calamity like drought, earthquake, or heavy downpour, people of all walks of life gather together and say for a novena for the intersession of the Blessed Virgin Mary. They also practice the bayanihan system specially during the construction of house and during hard times. THE SETTING Mallaueg now Rizal, Cagayan Geographically, Mallaueg is already part of coldillera situated high up in the mountains, almost parallel to, and in walking distance to the town of conner in Apayao. Mallaueg is in the words keesing, “located” in foothill country 10 miles westward from piat on the matalag river and some miles...
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...E-Marketing BM012-3-2-EMKT Individual Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning 16 4.2 Objectives 18 4.3 E-marketing Strategy 18 4.4 E-marketing Tactics 19 5.0 IMPLEMENTATION 22 5.1 Implementation Plan 22 5.2 Evaluation 24 6.0 CONCLUSION 25 7.0 REFERENCES 26 8.0 APPENDIX 30 1.0 INTRODUCTION Starbucks is a well known brand established 1971 at Seattle by Jerry Baldwine, Zev Seigle and Gorden Bawker. The company operates in approximately in 17,000 retail stores over 49 different countries including Malaysia. With the mission statement of “to inspire and nurture the human spirit-one person, one cup and one neighbourhood at a time” Starbucks have been expanding rapidly. Other than the world premium coffee Starbucks offers tea, cold beverages, complementary foods such as sandwiches and salads. (A. Mettlach, 2010) Starbucks has invested highly on IT to target their products and services to market segments. As a result Starbucks has attracted a large number of customers and established a...
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