...to analysis the opportunities and challenges facing FIAT to enter Ukraine automobile market. We first identify the strength and weakness of global strategy of Fiat with the SWOT analysis (Appendix 1) to find out entering Ukraine could contribute to Fiat’s global strategy, and then we evaluate the investment potential in Ukraine with PEST analysis (Appendix 2) to find out that Ukraine government is encouraging foreign investment by incentive policy and regulation, moreover, the automobile market in Ukraine is large. However, under the condition of financial crisis, the trade protectionism is on the rise in Ukraine, making the existing competition fiercer than before. To solve the problem, we suggest Fiat to export light vehicle and manufacture installation kit by joint venture to minimize risk and mitigate challenges. Besides, the board should pay attention to balancing the relationship among local government, local employees and management layer. 2 Opportunities and Challenges Facing FIAT to Enter Ukraine Content Ⅰ. Introduction ..............................................................................................................5 Ⅱ. Findings and discussion ..........................................................................................5 1. Company profile ......................................................................................................5 2. Fiat’s global...
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...CHAPTER 1 Italy in the early nineteenth century INTRODUCTION In September 1870, the troops of King Victor Emmanuel II of Italy entered Rome. Italian unification, the bringing together different states of the Italian peninsula under one government, was complete. The Risorgimento, the reawakening of Italy, had reached its climax. However, the creation of the new Italian state was neither inevitable nor had it been planned. Although Italian unification had taken place, there was little enthusiasm for the new state among the Italian people. In 1861, an Italian politician named Massimo d’Azeglio remarked to Victor Emmanuel: ‘Sir, we have made Italy. Now we must make Italians.’ The story of what follows is of how Italy was made, but it is also a story of division and the failure to ‘make Italians’. THE STATES OF THE PENINSULA Towards the end of the eighteenth century the peninsula of Italy was home to a number of states. The Kingdom of Sardinia (Piedmont) From its capital city of Turin, the House of Savoy ruled this relatively poor part of Italy. Despite its poverty, successive rulers built up a strong army and governed with an effective civil service. The island of Sardinia was particularly backward and was sparsely populated. Until 1815, the important port of Genoa was part of the Republic of Genoa. It was politically separate from the Kingdom of Sardinia. Lombardy and Venetia In the 1790s, Lombardy was part of the Austrian Empire. Its capital, Milan, was the second largest city of that...
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...business operation. It is impossible to do business in market conditions and not to apply basic marketing rules. Therefore, the solution for the improvement of operation of Croatian seaports should be sought through the systematic application of the scopes of marketing concept. Marketing mix should be applied to the system ofbusiness operation of Croatian seaports, with a breakdown of all underlying marketing functions based on the results of a systematic market research, and through monitoring not only of the current status but also of market trends and forecasts, listening to customer demands and trends in this particular branch of industry. In addition to the improvement of the quality of transport services, through the analysis of the price policy and by strengthening the logistics of port operation, particular attention should be focused towards the systematic application ofall promotion mix elements aiming at strengthening the identity and the image...
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...Introduction America wasn’t really into foreign expansion after the Civil War because they were still dealing with Reconstruction and stuff like that. However, at the end of the 19th century there was a momentous shift in U.S foreign policy. America Turns Outward Farmers and factory owners began to look for markets beyond American shores as agricultural and industrial production boomed. The country was bursting with a new power from the growth in population, wealth, and productive capacity. Overseas markets might provide a safety valve to relieve the pressures of labor violence and agrarian unrest. The “yellow press” of Joseph Pulitzer and William Randolph Hurst described foreign exploits as manly adventures. Missionaries, inspired by books like the Reverend Josiah Strong’s Our Country: Its Possible Future and Its Present Crisis, looked overseas for new souls to harvest. Strong talked about the superiority of the Angelo-Saxon civilization and summoned Americans to spread their religion and values to the “backward people.” Theodore Roosevelt and Henry Cabot Lodge were interpreting Darwinism to mean that the Earth belonged to the strong and fit. This view was strengthened as: Europe partitioned Africa in the 1880s. Japan, Germany, and Russia extorted concessions from the Chinese empire. The development of a new steel navy also focused attention overseas. Captain Alfred Thayar Mahan’s book of 1890, The Influence of Sea Power upon History, 1660-1783, said that control of...
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...Individual case study report Luxottica: Internationalisation and Expansion Introduction Luxottica was established as a limited partnership with Del Vecchio as one of the establishing partners in Agordo, Italy in 1961. Luxottica’s recognition started from 1971 with its internationalisation strategy merging global acquisitions of retail chains and robust brand development. The founder of Luxottica Leonardo Del Vecchio took part in the Milan optics, optometry and ophthalmology international exhibition. Thats when Del Vecchio saw the significance of having direct control over distribution and started distributing directly in Europe and US. This was the turning point for the increasing exports, beginning of joint ventures and partnerships through local distributors in Europe and North America. The first subsidiary setup in Germany in the eighties, the first step to international expansion. Then a different growth strategy was developed for distribution. The move to a more direct strategy from an exported strategy was followed both to obtain local wholesale distributors and to directly setup distribution networks where essential. This change was determined by identifying the sharp change in consumer’s perception of glasses. Eyewear products were transformed with the profound promotion using famous celebrities, sports and movie stars. Eyewear products were no longer just medical product to improve eye sight or protect from sunlight. It had become a fashionable trend that was no longer...
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...2. Executive summary • Two countries researched for potential market entry of Silkwood Wines, using macro-environmental (PEST) analysis, are Argentina and New Zealand. • Argentina is an attractive market for winemakers from ‘target-market’ point of view, but it is not a good time to commence exporting to this country. Unfavourable political and economic situation are the strongest factors that influence this decision. High physical, psychic, cultural and linguistic distances from Australia represent additional potential complications. • New Zealand on the other hand offers less opportunity for profits, but being physically, psychically, culturally and linguistically close to Australia, with a favourable applicable tariff rates and historically good relationship, it is a safe option. • American slightly positive GDP growth in the last quarter and some other latest statistics indicate that the worst times relating to world financial crisis is in the past. Nevertheless, world’s economists are prognosticating that long time is needed for full recovery. Some countries are still in recession and Argentina is battling hard to come out as a winner. Higher risks are associated with these hard times, thus a safer option is recommended. • Taking all this into consideration and the facts that Silkwood Wines are inexperienced in exporting and have limited human and financial resources, I recommend New Zealand as the best country for initial entry. With characteristics above described...
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...The Textile Apparel & Clothing Industry in India Market Research 2009 Market Research on Textile Clothing & Apparels Prepared for Italian Trade Commission, Trade Promotion Section of the Consulate General of Italy Mumbai By ACE GLOBAL PRIVATE LIMITED NEW DELHI, INDIA Table of Contents 1. Introduction................................................................................................................... 1 1.1 Objectives ................................................................................................................... 1 1.2 Coverage ..................................................................................................................... 1 1.3 Methodology ............................................................................................................... 2 Secondary Research ...................................................................................................... 2 Primary Survey .............................................................................................................. 2 1.4 Draft Report ................................................................................................................ 3 2. Market Characteristics................................................................................................... 4 2.1 Market Size ................................................................................................................. 4 2...
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...International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs & weaknesses (internal analysis) - market opportunities & threats (external analysis) 2 – Planification => setting goals => designing strategies 3 – Implementation => implementing Marketing mix strategies 4 Ps : Product, price, place, promotion 4 – Control => making sure strategies have delivered expected results Global marketing Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth eg China's growth rate around 8 %, BRICS Gaining increased competitiveness - Achieving economies...
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...Table of Contents INTRODUCTION 2 THEORETICAL FRAMEWORK 3 Internationalization overview 4 Reason to get international 14 Issues in internationalization management 15 WINE MARKET 17 Profiles of Country Producers 17 CHINESE WINE MARKET 25 Overview 25 Wine market overview 28 Imported wine 32 Italian case 36 Future prospective 45 REFERENCES 48 Bibliography 48 Consulted website 52 INTRODUCTION The purpose of this work is to analyze the growth and evolution of the wine market in China. In particular we will focus on the internationalization of the global wine producer countries in this new emerging market and which are the futures prospective and possibilities of this young market. This paper is composed by four main sections: 1. Theoretical framework; 2. Wine market; 3. Chinese wine market; 4. Italian case. First of all we need to understand what we mean when we speak about internationalization. Through a theoretical chapter, using the existing literature about internationalization, we will explore its theories, evolution and which benefits it may bring to the firm that implement it, showing how important it became in the globalized world in which companies work nowadays. Afterward we are going to analyze, thanks to the data taken by reliable sources, the global market of wine, showing its fragmentation, which are the main player and their characteristics. Now that we have a general panorama, we can concentrate on the Chinese...
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...Case: Flat Panel Televisions and the Global Economy Introduction What is Globalization? The Globalization of Markets The Globalization of Production Country Focus: Outsourcing American Healthcare The Emergence of Global Institutions Drivers of Globalization Declining Trade and Investment Barriers The Role of Technological Change The Changing Demographics of the Global Economy The Changing World Output and World Trade Picture The Changing Foreign Direct Investment Picture The Changing Nature of the Multinational Enterprise The Changing World Order The Global Economy of the Twenty-First Century Country Focus: India’s Software Sector Management Focus: China’s Hisense-An Emerging Multinational The Globalization Debate Anti-globalization Protests, Globalization, Jobs, and Income Globalization, Labor Policies, and the Environment Globalization and National Sovereignty Globalization and the World’s Poor Country Focus: Protesting Globalization in France Managing in the Global Marketplace Chapter Summary Critical Thinking and Discussion Questions Closing Case: IKEA—The Global Retailer CLASSROOM DISCUSSION POINT Ask students to describe how international business has affected them in their day so far. Ash them about who made the clothes they’re wearing, what type of food they ate for breakfast or lunch (muesli cereal, sushi, Italian-style coffee), what type of cell phone they have and...
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...CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional differences. Second is the concentration of marketing activities in a few countries or the dispersal of such activities across many countries. Companies that engage in global marketing can also engage in coordination of marketing activities. Finally...
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...“The Effects of Globalisation on Australia” Economic, Social, Cultural, Environmental and Political Word Count: 1,638 Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Economic 5 Social 7 Cultural 9 Environmental 10 Political 11 Conclusion 12 References 13 Executive Summary The effects of Globalisation on Australia can be disseminated into a number of different categories. For the purposes of this report five major categories including Economic, Social, Cultural, Environmental and Political have been explored and summarised but is by no means exhaustive. The overall effects and impact of globalisation on Australia may well be positive to the general population, but there will always be those who are disadvantaged, and those who have increased advantages. In this report the authors attempt to separate the above mentioned elements and treat them individually. It should be noted however that it is extremely difficult to do so as many issues interact and overlap with some or all of the elements of globalisation, as globalisation has been in existence since the stone-age. “Just as the concept of globalisation is contested and multifaceted so are the choices available to citizens and governments.”[i] Introduction How one views ‘the effects of globalisation on Australia’ will very much be determined if one defines globalisation in its broader sense or otherwise. Globalisation seems to be the catch phrase of the 21st Century...
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...Oil Economies and Globalization: The Case of the GCC Countries Yousif Khalifa Al-Yousif Email: subhanah@emirates.net.ae Key Words: Oil, GCC Countries, Gulf JEL codes: G18, Q32, O47 Introduction Over the past 50 years, world trade has increased at a faster rate than world output. Between 1948 and 1999, merchandise exports grew by 6% in real terms, compared to an annual average output growth of 3.7% (World Trade Organization, 1998: 33-36). This means that today, the countries depend more on trade than they had following World War II. In other words, the world economy is becoming more integrated and more globalized. So, what forces have been driving this phenomenon? Is globalization a positive force in the economic development of the third world countries? Does globalizations have any downsides and if so, how can the world community deal with the downsides? What are the challenges and opportunities with which globalization presents the Gulf Cooperation Council (GCC) economies? How can these countries harness the winds of globalization in ways that help them realize their development goals? The answers to these questions will provide a better understanding of globalization and its economic implications for the GCC economics and the rest of the world. The rest of the paper is organized as follows. First, there is a brief discussion of the major forces behind the increasing globalization of the world economy in recent decades as well as the alternative views of the implications...
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...ARISTON LAUNCHING WATER HEATER PRODUCT IN VIETNAM Table of Contents EXECUTIVE SUMMARY: 3 Introduction: 3 Purpose: 3 COMPANY BRIEF INTRODUCTION: 4 COMPANY INTERNATIONALIZATION POLICY: 4 TARGET MARKET AND ITS FEATURES: 4 Situational Analysis: 4 Market Challenges: 5 Market Opportunity: 5 BUSINESS MODEL: 6 PRODUCT AND TECHNOLOGY: 7 Product: 7 Promotion: 8 Place: 8 Price: 9 Technology Used: 9 MARKETING AND SALES: 10 Market Analysis: 10 Need For Market: 12 SWOT ANALYSIS: 12 Strengths: 12 Weakness: 12 Opportunities: 12 Threats 13 EXTERNAL ENVIRONMENT AND COMPETITION: 13 External Factors: 13 Customers: 13 Employees: 13 Competitor analysis: 14 MANAGEMENT TEAM: 14 Domain knowledge: 14 Growth: 14 Ambition: 15 FINANCIAL PROJECTIONS: 15 Financial Considerations: 15 Key metrics: 15 USES OF PROCEEDS: 16 Entry mode and Strategy: 16 SOCIAL PRACTITIONED: 17 ADVANTAGES AND DISADVANTAGES OF NEW VENTURE: 17 Advantages: 17 DISADVANTAGES: 17 RECOMMENDATIONS: 18 REFERENCES: 19 EXECUTIVE SUMMARY: Introduction: Having accomplished the perception of “prominent trademark” will enable Ariston to protest a more reputable place both in terms of image and customer reaction, but, above all, to firmly sustain legal protection. The holder of a prominent trademark can compete themselves against pretenders of goods and services certified in different categories. Moreover, by virtue of the concluded recognition, the possibility of proceeding advantage...
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...Economica (2015) 82, 1177–1216 doi:10.1111/ecca.12156 Family Firms, Corporate Governance and Export By RAOUL MINETTI†, PIERLUIGI MURRO‡ and SUSAN CHUN ZHU† †Michigan State University ‡Lumsa University Final version received 20 June 2015. This paper investigates the effects of family ownership on export using rich data on Italian firms. We find that family ownership increases the probability that firms export. This benefit is especially pronounced when family owners retain control rights and seek the support of external managers. The results suggest that families better internalize the long-run benefits of internationalization, but that their limited competencies attenuate this benefit in high-tech industries and in remote and unfamiliar export markets. Family firms also exhibit some tendency to enter foreign markets in a progressive way (sequential exporting) and through limited collaborations with foreign firms and intermediaries. INTRODUCTION In a global economy, export markets are an important venue for firms to grow. For this reason, scholars and policymakers intensely debate the determinants of firms’ international expansion. There is a growing consensus that firms’ corporate governance influences their ability to export. In recent editorials on the costs and benefits of family firms, The Economist (2012, 2013) mentions the successful experience of German and Northern European family firms in international markets, arguing that these firms have led the export...
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