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Introduction to Cross- Cultural Psychology

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Cross-Culture Psychology Paper

Character made of individual characteristics as well as different personal traits; culture has a unique set of behaviors, symbols, and attitudes that are held by a group of certain individuals and is usually passed down from generation to generation. (Feist & Feist, 2006; Shiraevv& Levy, 2010) Cultures are more than a group made up of individuals who are simply different from another group. Culture is made of up many things; the subsidiary individuals, genetically transmitted traits, language, tradition, religion, food, clothing, tattoos, and so much more. Martin-Santana and Beerli-Palacio (2008) proposed an advertising campaign that included cyclical effect on culture; such as reinforcing cultural norms. The problem with this was there was no base to it; not religion or society. All it contained was the cultural background: Eastern, Western, African, and so on but culture is not that simple to show in a commercial. The study of Cross- Culture is explained “…the critical and comparative study of cultural effects on human psychology.” (Shiraevv & Levy 2010, pg. 2) With most definitions this can be seen as non-specific and vague. Cross- Cultural psychology is concern is in the comparison of two or more cultures by critical evaluation on a psychological view- point. The comparison can include the connection between social norms and behavior, how human activity may be influences by culture, and interrelated effects of socio- cultural forces. Cultural psychology is focused on locating the connection between individuals and their unique culture. Instead of evaluating the similarities between different cultures, cultural psychology strives to illustrate the psychological exchange that comes to play with the people and their individual culture. The perception of cultural psychology is simple; human behaviors cannot be removed

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