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Introduction to Crowdfunding

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AN INTRODUCTION TO CROWDFUNDING

The late 19th century saw the creation of one of the world’s most recognisable landmarks with the gift of the Statue of Liberty by the French to the US. While the French paid for the construction and shipping of the statue it was down to the US to fund the base upon which it would stand. With the statue ready to leave France, the Americans were still well short of the $300,0001 needed to build the base and erect the statue. Running short of time the American Committee (responsible for raising the funds) teamed up with newspaper owner Joseph Pulitzer to launch a campaign to invite citizens to donate even small amounts to help in the funding of the pedestal, offering donors miniature replicas of the statue in return. This 19th century crowdfunding campaign raised $100,000 in just five months, contributed to one of the most popular attractions in the world and illustrated the financing power of a large crowd when tapped for funding.

While the American Committee were lucky to have Mr Pulitzer and his paper to publicise their plea for donations, others wishing to access so many people would have had no such help. This, however, has changed in recent years with the rise of social media and the new ease with which communities can form and interact online.

Annual growth in the number of crowdfunding platforms worldwide

Growth

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|2007|2008|2009|2010|2011||2012 (Est.)|
||38%|45%|47%|54%||60%|

Source: www.crowdsourcing.org

2 / An Introduction to crowdfunding

With this new opportunity came the need to facilitate the transfer of funds from those who were looking to donate or invest to those in need of the capital. Crowdfunding platforms are online

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