...positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment is in high competition, due to that it is essentially important for a company to have knowledge and recognizing their marketplace (Key Note, Oct. 2012). This report to analyze the marketing segmentation, targeting strategy and positioning of Greggs PLC in the UK sandwich shop market. 1 Segmentation analysis: Marketing segmentation is an important way to know and understand the needs and attributes of the customers and fulfill it (Jobber, 2010). The author has used Jobber approach by covering one keys from behavioural segmentation (Benefits sought in Healthy food and price), one key from Psychographic segmentation (Lifestyle) and a combine of two from Profile segmentation (Demographic and Geodemographic). 1.1 Benefits Sought - Healthy food : Many people nowadays are more concern about their health. They normally look at the list of content and check how many a food contains of calories, fat and if there a harmful content to be avoid. Therefore, Greggs has recruited...
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...the largest retail bakery chain in United Kingdom business which is Greggs PLC. It analyzes the company’s latest performance in defying the economic downturn achieving a very successful term. It considers, using SWOT and PESTEL to analyze the company’s plans for international expansion. It will also discuss Greggs’ Chief executive, Ken McMeikan in managing the company activities and dealing with the company’ stakeholder. I. Introduction Greggs, which is also owns Bakers Oven, is the leading bakery retailer in the UK, with some 1,400 retail outlets throughout the country. It was founded by John Gregg in the 1930s, when he opened a small bakery store in Newcastle. Now, the company is managed by Ken McMeikan, who took charge of the business following Ian Gregg. The company has 1,400 shops around the UK with 19,000 employees and 6 million customers and plans to add 600 new shops in the next few years. This report will analyze Greggs’ situation and its performance as well as their strategy in defining the external environment which has led the company to achieve its success. II. Company’ performance and management style 1. Greggs’ Latest performance Based on its interim results for the 26 weeks ended 27 June 2009 (www.greggs.co.uk), during the economic decline their sales went up to 4.4 per cent to £312 million and the operating profits up to 8.9 per cent to £16.3 million. These figures prove that Greggs are able to survive and make a profit even in the current climate (www...
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...Greggs Case Study – Business Report of Greggs “To be successful, you have to have your heart in your business, and your business in your heart.” By Thomas Watson, Sr. Subject : Business Report of Greggs 1. Executive Summary - Greggs is the top bakers’ chain in UK. - Greggs owned 1400 shops and employ 19,000 workers. - Ken McMeikan – Chief Executive leads Greggs to success. - Greggs has a good performance in the economic downturn. - Changes and strategies help Greggs to defy economic downturn. - Greggs is planning for an international expansion. - Greggs is a company responsible to its stakeholders – customers, employees and shareholders. - Part of the ideas are generating from analysis of Greggs’ reports and PESTEL analysis. 2. Introduction Greggs is a national company which has recently owned more than 1400 shops in UK. After the closure of its Belgium operation, Greggs changed from a decentralized to a centrally run business. This successful bakery chain is led by Mr. McMeikan who served under some of the most-respected retail sectors’ leaders before. In the near future they are planning to open a further 600 shops to create 6000 new jobs and will carry out an international expansion in the next few years. In the report, we can see the latest performance of Greggs, how its chief executive manages the changes and the considerations of the business development and how it treats its stakeholders. 3. Environment that Greggs works in Greggs...
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...Engaging with our customers - A fresh approach The Brief • How does the Greggs brand remain relevant across key consumer life stages? – Environmental scanning – Segmentation, targeting & positioning – Marketing Strategy Strategy Insight Customer Segmentation Format • • • • • • Our roles A little bit about Greggs... Insight: Trends and influences Customer Segmentation Marketing: Communicating to our customers Questions Greggs: The Trading Team Or try using this Introductions • Scott Graham, Customer Research Manager – Responsible for bringing the voice of the customer to life within Greggs, delivering research-driven consumer insights across the business to help shape thinking, ideas and direction. • Neil Knowles, Digital Brand Manager – Responsible for the development and delivery of Marketing Communications via digital channels. • • • • Focused on: Developing our brand within the market Gaining credit for our quality and freshness Through a customer-focussed strategy Where wewewithin the wider wider team Where fit fit within the team The Trading Function Commercial Director Marketing Scott Graham Research Mgr Category Management Neil Knowles Digital Brand Mgr Purchasing Greggs: Our Past & Present Or try using this A little bit about Greggs… Greggs established (eggs & yeast) 1930s Ian Gregg takes over family business 1951 1st Shop Gosforth High Street ...
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...D10346961 & Chenghao Bai HH Gregg: Deciding on a New Information Technology Platform ITM R 6:00pm-10:00pm FALL 2014 Date: 10/30/2014 ------------------------------------------------- INTRODUCTION * The case is talking about HH Gregg Company who was facing a big challenge. The supplier of their hardware which their system running on announced they would no longer support the system. The leaders of the company figured out several options to solve this problem. The main task for them is to find a new application suite to satisfy the enterprise functions. * Developing History of HH Gregg * The HH Gregg Company was founded on April 15th, 1955 in Indianapolis, Indiana. The original founders Henry Harold and his wife Fansy founded the initial store in an 800 square-feet appliance showroom and office. Soon, the company became to 3 times larger in 1960. Gregg’s son, Gerald Throgmartin joined the family business in 1966. * A second store was opened in 1971 and it expanded very fast. In 1984, they built a superstore out of state of Indiana. * The company began to use computers to operate their business in 1986. IDEA/3000 application system running on HP 3000 were used by the company. * In 2003, HP announced that they will not support the system in the future after December 31, 2006. * More than 60 stores were running by HH Gregg. They are planning for expansion to become a nationwide retailer with several hundred stores. ------------------------------------------------- ...
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...INTRODUCTION Gregg’s Appliances, Inc. The HH Gregg company was founded on April 15, 1955, in Indianapolis, Indiana, by Henry Harold Gregg and his wife Fansy. By 1960, H.H. and Fansy had relocated their store to a space nearly 3 times larger Mr. Gregg’s son, Gerald Throgmartin, joined the company in 1966 In 1971, a store was opened on the south side of Indianapolis, and 2 years later another store opened in Anderson, Indiana Gerald assumed his father’s position as President in 1974. Jerry Throgmartin, Gerald’s son, joined the family business in 1978 Between 1979 and 1984, sensing a move toward larger stores in the appliance and electronics industry The company grow up very fast.By 1986,HH Gregg has 6 stores and a new 180,000 square-feet corporate headquarters and warehouse distribution center 1986 Implementation of IDEAS/3000 on HP 3000 In the end of 1987, Gregg’s had purchased Old Hickory TV in Nashville, Tennessee, and opened 3 more stores. In 1989,Gerald Throgmartin became Chairman and Chief Executive Officer. 2003 HP announces HP 3000 will no longer be supported By the summer of 2006, Gregg’s was operating more than 60 stores and the company’s strategy of offering out- standing, personal customer service and competitive pricing through a team of well trained associates was working well for the company. ISSUES/PROBLEMS In 1985, the company would have to move to a computer-based order processing, inven- tory, and warehouse management system ...
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...Introduction There are 9 different roles that people can fit into according to professor Wells. The sage role will be discussed in this paper. People may fit into several categories but may have tendencies that are biased towards a specific role. They tend to play different roles depending on the situation but have natural inclinations towards a single role. Thus, much of a person’s behavior can be classified within the 9 different roles discussed by Wells. This paper will speak strictly about the role of sage only and will compare sage to artisan. These roles can describe how a person thinks but cannot show how they may act in different situations. The way we treat our spouse may not be the same way we treat our boss. Furthermore, skill sets that define a group may be learned by any other group and skills are not mutually exclusive. The sage role will be compared to its polar opposite role, the artisan role. Finally, the steps to become a sage will be given if an individual wants to develop sage like thinking. Sage Role Overview Historically sages have been known as wise people and people that are reclusive. People go to sages for advice or to gain knowledge. The sage role is taken from Wells (1997) and it is shown that the sage role is on the top left of the organizational chart. The sage tends to create order for its leadership process. The sage also will use systems in its focus of managing effort. If two words were used to describe a sage, it would be design and...
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...microform, retrieval system, or any other means, without prior written permission of the publisher. Lawrence Erlbaum Associates, Inc., Publishers 10 Industrial Avenue Mahwah, NJ 07430 Cover design by Kathryn Houghtaling Lacey Library of Congress Cataloging-in-Publication Data Second language acquisition and the critical period hypothesis/ edited by David Birdsong. p. cm. — (Second language acquisition research) Chiefly papers presented at a conference held Aug. 1996, Jyväskylä, Finland. Includes bibliographical references and index. ISBN 0-8058-3084-7 (alk. paper) 1. Second language acquisition—Congresses. I. Series. P118.2.S428 1998 401′.93–dc21 98–42609 CIP ISBN 1-4106-0166-8 Master e-book ISBN CONTENTS Credits Preface Chapter 1: Introduction: Whys and Why Nots of the Critical Period Hypothesis for Second Language Acquisition David Birdsong Chapter 2: Functional Neural Subsystems Are Differentially Affected by Delays in Second Language Immersion: ERP and Behavioral Evidence in Bilinguals Christine M.Weber-Fox and Helen J.Neville Chapter 3: Co-Evolution of Language Size and the Critical Period James...
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...AM’S” in the book of John that could be written about. I have chosen to write concerning Jesus and the comparison that he made to himself as the bread. One of the most miraculous happenings of the Book of John is the miracle of Jesus feeding the five thousand when there seemed to not be enough food to go around. Douglas Connelly writes concerning Jesus and his miracles in John; “These miracles were not performed simply to alleviate human suffering or to meet human needs; John called them signs. Like signs pointing to the right road, Jesus’ miracles pointed to the truth of Jesus’ claim to be the Son of God.” Could we imagine what it would have been like during this time in history and to also have possibly have been a part of it as well? Gregg Matte reminds us: “In the fourth miracle-the only miracle found in all Gospel accounts-Jesus shows compassion for the people by filling their stomachs and opening their hearts. “ The Reverend Donald McCorkindale said something interesting in an article I read for this paper: “When God gives us something really good, we might say not that this is the greatest thing since sliced bread, but that this is manna from heaven!” For this reason I have decided that I would write this paper on the verse in John 6:35 which states; “Jesus said to them, “I am the bread of life; whoever comes to me shall not hunger, and whoever believes in me shall never thirst.”(ESV)...
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...Case Study 1-6 Introduction This issue for case study 1-6 is brought to us by Steve Nelson and the company of the Gregg’s Appliances, Inc. The HH Gregg Company was founded on April 15, 1955 in Indianapolis by Henry Harold Gregg and his wife. The initial store was an 800 square feet appliance showroom and office. Since then the company has expanded and with that expansion the company needed more and more information technology in order to harness the power of the information they had acquired. But in 2006 the current CIO, Steve Nelson, was facing a deadline. The deadline was the HP, which was Gregg’s principal information technology vendor, has chosen to discontinue support for its line of HP 300 mainframe processors. Gregg’s relied upon those mainframes for its transaction process and inventory management applications. The last support date for those mainframes was December 31, 2006. This case study goes through the steps that Gregg’s took when Steve Nelson realized they needed a replacement for their mainframe. Case Summary 2003 was the year when HP issued its plan to discontinue support of the 3000 systems. At the time of the announcement the previous CIO, John Baxter Burns, believed that this was just the push the company needed to get off the old IDEAS/3000 application site. Burns developed a project and from early 2004-2006 the company reviewed dozens of proposals, countless demonstrations, dismissing one after the other as solutions that would not work. Project...
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...Poverty and Social Inequality ‘Inequality remains a significant part of life in contemporary Britain’ Some argue that Britain is the most unequal society in Western Europe, Research conducted by Sutton Trust from 2010 suggests that poverty affects children’s ability to do well in schools, the study indicates that just 45 per cent of children from poorest fifth of families were ready to read daily by the age of three compared to 78 per cent of children from richest fifth of families. This proves that British society is unequal; there are social groups that have access to better standards of living than others (Morning Star Online 2010) In order for Inequality to take place, some people need to have more than others, creating boundaries in society that stop some people from getting equal status despite their work and effort. There are several ways of measuring social class, subjective method simply is based on people’s perception of what social class they should be in. However it is quite vague as some people may be middle class and have a lot of money whereas other might have education, lifestyle and manners of the middle class but are poor. Where objective method takes things into account like occupation, unemployment, income, education and so on therefore it is more reliable way of measuring social class. In order to measure social class effectively, stratification is needed to enable evaluation of inequalities; best way to do it is consider morbidity and mortality factors...
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...| | |Executive pay should be regulated to prevent executives paying themselves too much. | | | Table of Contents 1. Introduction 3 2. Case of Bank of America CEO Compensation 3 3. Arguments on Steep Executive Compensation 4 4. Conclusion 6 References 6 1. Introduction In this period of severe economic recession in Europe and America, executive pay should be regulated to prevent executives paying themselves too much. This topic has been rising presently as due to recession and critical competition , the performance of multinational and large organization become Important to the stakeholders and also the heavy remuneration packages of top executives become objectionable. In view of the importance of this debate, following pages present the arguments on the validity and relevance of heavy remuneration of executives and their counter arguments. According to my analysis, the executive pay should be highly regulated by board of governors and other competent authorities to prevent the transfer of large sums to few executives’ accounts and to interconnect the pay and performance of these executives...
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...Bullying Report Latasha Gibbs BSHS/325 December 8, 2013 Mrs, Carrie Natale INTRODUCTION What is bullying? Webster Dictionary defines bullying as: use superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Let’s look at this from the vision of adolescents (victims) and see how it effects them in their developmental stages. How we can identify? How we can help? Normal adolescents development is characterized by a mismatch between fundamental drives and self regulatory skills that manifest as difficulties with expressing thoughts and feelings. Understanding another’s point of view and predicting consequences of ones actions. This explains why bullying occurs most often in late primary school and early high school, when this mismatch peaks. Although, bullying can be minimized it is unlikely that bullying can be entirely eliminated. Bullying has long been perceived as an inescapable part of growing up, recent American survey shows that children aged 8-15 years rate bullying as a big problem than racism or even peer pressure to have sex, use alcohol, and other drugs. Young people with serious psychological problems might occur problems related to attention, behavior, and emotional regulation which interfere with their ability to learn. A study from the United States of America, also found...
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...Xerox “The technicians in the field, they’re the ones that have the knowledge and experience -- and we’re simply using the BlackBerry to capture that knowledge, and move it into our frontend knowledgebase in an effort to increase its effectiveness.” - Gregg Bullen, program manager, Xerox Corporation Case study : Organization The world’s leading document management technology and services enterprise. Challenge Upgrade legacy mainframe CRM and wireless field service systems to empower front-line employees to have a hassle-free and more productive workday, automate and improve service delivery and enhance company knowledgebase. Solution Deploy a state of the art mobile field service solution to further differentiate company in a competitive market. results Increased productivity and more consistent delivery against customer Service Level Agreements (SLA) across all regions and the creation of a cohesive, centralized IT strategy to simplify, control and future-proof the enterprise mobility infrastructure for long-term ROI. Products and Services Antenna Mobility Platform, AMP Management Center and AMP Service mobile app on RIM BlackBerry smartphones. intrOduCtiOn The Xerox Services division of Xerox Corporation is relentless when it comes to customer satisfaction. The company leverages technology to drive innovation to achieve market leadership. Its goal is to deliver quality and excellence across the board and it seeks out the best technology to build flexible solutions...
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...Flagler College History and Evolution of the Death Penalty in the United States Ethics of Judiciary and Sociology of Criminal Law The history of the death penalty is tumultuous, from the punishment being initiated to abolished, and then reinstated. The death penalty, initiated in the United States in 1622, continues to be exploited by 32 states, regardless of its integrity and use to discourage people from committing serious crimes. It is now being eroded again and the abolition of the death penalty seems to be inevitable. One problem with the death penalty is that it has been shown that many people have been executed when they have not committed the crime. Since 1973, hundreds of innocent people have been released from death row, after the evidence that sentenced them to death was found to be inaccurate. Many of these innocent people were victims of wrongful convictions based on confused witnesses, mistakes by lawyers and inaccurate forensics, while the person actually responsible for the crime was still free. Cases involving DNA evidence in court, such as Ray Krone's case, can be denied access even if life and death are on the ropes. Found guilty, Krone was sentenced to death for rape and murder in Arizona, even though DNA found on the victim did not correlate with his. Arizona argued that no submission of DNA evidence could interfere with the jury decision. A decade later, without a court order, a crime lab worker identified the person who actually committed the...
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