Introduction to Marketing Principles Coursework

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Introduction

Microsoft Corporation is a multinational corporation which competes in several worldwide markets. Microsoft Corporation specialise in products ranging from computing software to mobile hand-held devices. It started off as a relatively small company, where they exclusively specialised in computing software. The corporation officially began in November 1976, when the 'Microsoft' trademark was registered by Bill Gates and Allen. There was a key breakthrough deal, which without Microsoft Corporation would not be what is today. This breakthrough deal took place in 1980. Bill Gates had agreed to produce the operating system for the personal computer. The personal computer was being developed by IBM, at the time IBM was the monopoly of the computing world. Microsoft had not signed or endeared itself to make the deal of producing the operating system exclusive to IBM. It meant that Microsoft had retained the option of producing the operating system for other large companies. This was a key occurrence as it allowed Microsoft to expand at a rapid pace and supply its operating system to other companies. The choice of Microsoft by IBM effectively brought Microsoft from anonymity to fame. It quickly expanded and became a large computing software company. Microsoft was then released in 1989. This immediately had an impact as this computing software was specifically designed for to be used with it's own computing hardware. After effectively becoming a monopoly of the computing market it ventured into many other markets related with technology, especially in recent years.

Past Marketing Techniques

Microsoft Corporation has become well known for using a large variety of marketing techniques. A crucial method that Microsoft Corporation has employed in the past is monopolist