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Introduction to Television Scenario

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Submitted By arun5gnath
Words 12671
Pages 51
Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry supersedes Hollywood in terms of movie production quantity by more than three times.

Broadcast Television is going through an extraordinary time of change and challenge. It is still one of the most popular forms of entertainment and information, with the average Indian viewer still watching twenty hours or more per week. But the rapid growth of the internet and interactive media is competing strongly for audiences and revenues. The Indian television industry is dominated by the major broadcasters like Star Group, Zee Group, Sun Network etc., plus a much larger number of less well-known broadcasters and production companies like Sahara, Jaya Tv, Kairali etc.

As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more on entertainment in the coming years with a steady growth in their disposable income. With the introduction of digital distribution platforms like direct-to-home (DTH) and Mobile TV, Indian television industry has undergone a revolutionary change. As per KPMG and FICCI reports, the Indian television

industry is worth US$ 4.63 billion and is estimated to grow by 14.5 per cent during

2009-13. Moreover, by 2013 the television advertising industry is likely to own a

share of 41% in the Indian advertising sector, which indicates a steady increase of

2% from the current share of

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