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Introduction to Management

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Maslow’s Hierarchy of Needs
A Case Study of The Impact of Solar Panel Production At Better Power
Introduction
Better Power is a company recently established in Australia with the aim of distributing power to Australian households from greener energy sources such as solar farms and wind mills. Better Power has reported a 30% decrease in output that has negatively affected sales and backorders. This has resulted in low staff morale and increased job insecurity. In this case study, I will discuss important motivation tools such as empowerment, self-improvement and life enhancement, and also how to apply them at Better Power based on Maslow’s hierarchy of needs theory.
Motivation
Motivation is an internal and external process that stimulates the needs and energy in individuals to be more interested and committed to a job in order to achieve an objective. There are two types of motivation namely, Intrinsic and extrinsic motivation. Intrinsic motivation is internally driven by an enjoyment or having by having an interest in a task. Extrinsic motivation is when an individual performs a task in order to gain a reward such as money, promotion or fame (academia 2014). There are several theories that attempt to explain motivation; these include Maslow’s hierarchy of needs, McGregor theory X and theory Y, Herzberg’s two-factor theory, Alderfer’s ERG theory, Self-determination theory, Temporal motivation theory and Achievement motivation theory.
Maslow’s hierarchy of needs theory
Maslow’s hierarchy of needs theory was proposed by Abraham Maslow, a psychologist who developed the theory of human motivation in his 1943 paper "A Theory of Human Motivation" (McLeod 2007). Maslow suggested that every individual has a hierarchy of needs that includes:- Physiological needs which include a person’s physical requirements such as food, shelter, drink, air and sleep.

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