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Introduction to Management

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Submitted By maimaimai
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Choose any company of your choice. The company can operate in the international

environment or in the domestic environment. The company can be from any country.

Write a strategic management report based on details shown in the table below. Your

report must include all factors stated below.

You must use terms found within the study of management. You are encouraged to

look up various textbooks and journals to further explore these terms and to gain

additional knowledge on management to develop your knowledge and the quality of

the assessment.

Description recommended

word length

100

1 Introduction of the company, the nature of its business and

2 Formulate a SWOT (Strengths, Weaknesses, Opportunities &

3 Provide a scope of the External Analysis (General

any other relevant facts

Threats) analysis in table format of the chosen company.

Environment) of the company based on the following factors:

3.1 Political

3.2 Economic

3.3 Socio-cultural

3.4 Technological

3.5 Environment

200

350

KAPLAN HIGHER EDUCATION – GDip/ITM/2014/V1.3.0 171

INTRODUCTION TO MANAGEMENT

3.6 Legal

4 Provide a scope of the External Analysis (Competitive

Environment) of the company based on:

4.1 Intensity of rivalry among competitors

4.2 The threat of new entrants

4.3 The threat of substitutes

4.4 Suppliers

4.5 Customers

350

5 Provide an internal environment analysis of the chosen

company based on:

5.1 Resource Types

5.2 Firms Capabilities

200

6 General conclusion of the analysis and the company 100

7 Provide recommendations based on corporate level and

business level strategies for the chosen company.

Total no. of words 1500

200

(+/-

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