...Public Relations William Saul Introduction Defining the Public Relation becomes broad and argumentative because of how it is being used. The extent of using the concept has touched many activities that makes the real meaning of it so complicated to refer to. The concept is being interpreted in many ways as to how an individual or an organization uses it in its own benefit. Businesses uses Public Relations to communicate with their market, it is used as part of their marketing strategy where good image is created from the perspective and point of view of their market or consumers. In other sector such as Government or Politicians, public relation is used as to build image and gives impression and definition of their jobs, position and responsibilities. While to any individuals, it is used as a form to communicate, interact and build relationship with others. Technology plays an important role of the changes of the perspective of how Public Relation should be actually used. Technology changes the ways as to how public relations is supposed to be put into application and practice where the old and formal ways in doing it is being innovated due to what internet can offer. It becomes more less engaged, less interacting yet becomes more easy and fast as to what social media can offer. With Internet and Technology the activities associated to be doing as a form of public relations evolved along with how technology has bring changes to every individual perspective. It evolve...
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...University 3rd June, 2015 Introduction The 9/11 terror attacks which was followed by anthrax mail attacks. These traumatic events of the past made public health more visible throughout the society. The American public where forced to learn what professionals have known for years: the health and security of our nation depend heavily on a robust public health system. Those turbulent times also revealed the critical role of strategic, timely, and effective communication in public health (Bernhardt, 2004). Bernhardt (2004) argued that Public health communication is the “scientific development, strategic dissemination, and critical evaluation of relevant, accurate, accessible, and understandable health information communicated to and from intended audiences to advance the health of the public” this was achieved by relating Healthy People 2020 and Institute of Medicine definitions of health communication and public health respectively. Key Elements of Health Communication Essential for a Public Health Leader Centre for Disease Control and prevention and the National Cancer Institute have defined health communication as the study and use of various communication strategies to inform and influence individual and community decisions that enhance health. Therefore the two key fundamentals of health communication essential for a public health leader are strong public relations and marketing skills (CDC, 2011; Laureate Education, 2011). Public relations is a strategic communication...
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...Table of Contents INTRODUCTION 2 DEFINITION OF PUBLIC RELATIONS 3 WHY IS PUBLIC RELATIONS IMPORTANT 5 HOW DOES PUBLIC RELATIONS WORKS 7 IMPORTANCE OF PUBLIC RELATIONS IN AN ORGANISATION 8 CONCLUSION 10 BIBLIOGRAPHY 11 INTRODUCTION Public relations is the way organisations, companies and individuals communicate with the public and media. A public relations specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances and other public relations tools. An organisation is a social unit of people that is structured and managed to meet a need or to pursue collective goals. All organisations have a management structure that determines relationships between the different activities and the members, and subdivides and assigns roles, responsibilities, and authority to carry out different tasks. Organisations are open systems that is they affect and are affected by their environment and public relations is important for the functioning of an organisation. The world of business is characterised by severe competition and in order to win new customers and retain the existing ones, the organisations have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A public relations specialist or firm helps them both...
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...P1 – Define Aims and Objectives Introduction: Businesses set aims and objectives which they would like to achieve. For this task I will define what is meant by the aims and objectives of businesses in different sectors. Mission Statement: • Many organisations have a mission statement. A mission statement is… • The wording may be different depending on the sector. For example in the private sector… • In the public sector… • In the not-for-profit sector… (Use examples of mission statements from the three organisations you are using) Aims and Objectives: • Aims are… (definition, time to achieve, examples are profit maximisation, break-even, survival, service provision, sales, growth, market share, relationships with other businesses) • Objectives are…(definition, time to achieve, how do they relate to aims) • Objectives have to be SMART because… This means…(explain each element) Private Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Public Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Not-for-Profit Sector Aims and Objectives: ...
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...PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Livingstone Were Munywele Signature……Livingstone Were Munywele……………………… Date………… i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for...
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...MA Media and Communication Specializations: – Media Management – Advertising and Public Relations University of Management and Technology C-II, Johar Town Lahore-54770, Pakistan Tel: 92 42 35212801-10 Fax: 92 42 35212819 Email: info@umt.edu.pk University of Management and Technology www.umt.edu.pk School of Social Sciences and Humanities School of Social Sciences and Humanities Career Opportunities After graduating from UMT, you are likely to find employment opportunities in the following areas: – – – – – – Editorial positions at press, broadcast and web media outlets Managerial positions in media Public relation firms or PR departments of corporations Advertising agencies Establishing new businesses Teaching or researching mass communication Admission requirement – Graduation from an HEC recognized University with minimum 45% marks – Interview Introduction Media is becoming one of the growing industries in our country. In last decade (2000-2010) Mass Media has emerged as a new socio-political and socio-economic force which is supporting the process of required change in society. Media is enhancing its role tremendously to promote democracy, making sure good governance and monitoring malpractices. A large number of media organizations have been established and many plans are in the pipeline. Other dimensions of mass communication like Advertising, Public Relations and Development Communication are rising rapidly as growing job-oriented avenues in the...
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...Public relations and advertising is often considered the same thing and not many people are aware of the differences. They carry different definitions and have completely different goals and effect. This essay will discuss the various definitions of advertising and public relations, and examine the relationships and differences between them. Different perspectives result in different definitions of public relation and advertising. PRSA (2002) defined public relations as “a strategic communication process that builds mutually beneficial relationships between organization’s and their publics”. However, this definition is limited since intercultural or international public relations are not included. Similarly, Cohen’s (2011) definition illustrated public relations as “the art and science of influencing public opinion through communications”. It is the most important aspect of an organization as it frames the organisation’s image, reputation and brand perception. The definition of advertising by Bovee and Arens (1992 p. 7) claims that advertising is communicated through paid persuasive information about the product or services identified by the company using different media. However, Humorist Stephen Leacock had a different perspective and described it as “the science of arresting the human intelligence long enough to get money from it”. Grunig’s models examine the difference between public relation and advertising. He states that advertising is a one way communication, hence...
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...Marketing Communications Chris Fill Barbara Jamieson MM-A1-engb 2/2011 (1039) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School...
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...Management Of Ethics And Corporate Social Responsibility Issues In Public Relations INTRODUCTION At multiple points in their careers, public relations (PR) practitioners are likely to face decisions that are ethical in nature. Such decisions reflect a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict between the practitioner’s professional code of ethics and organizational norms and expectations. In yet other circumstances, they may be faced with competing interests between the organization and its various publics. At the very least, practitioners will frequently confront contradictions between business demands for economic performance and public expectations for ethical conduct. Concerns over these competing responsibilities and the ethical dilemmas they produce for public relations are the subject of this essay. In it, a range of challenges faced by public relations practitioners related to issues of ethics and corporate social responsibility (CSR) are explored. It is argued that CSR has, in many respects, altered the expectations...
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...JADM 100 Introduction to Criminal Justice Final Exam Answers Follow Link Below To Get Tutorial https://homeworklance.com/downloads/jadm-100-introduction-to-criminal-justice-final-exam-answers/ JADM 100 Introduction to Criminal Justice Final Exam Answers Final Exam – Criminal Justice 1. Question : (TCO 1) Which of the following terms means procedural fairness? (TCO 1) The theft of farm animals, or rustling, would be classified as: (TCO 1) According to Robert Merton, a(n) ________ rejects the goals and accepts the means to achieve society’s goals. (TCO 2) An offense punishable by incarceration, usually in local confinement facility, for a period whose upper limit is prescribed by statute in a given jurisdiction, typically one year or less. (TCOs 3&4) Which local law enforcement official is responsible for serving court papers, maintaining security within courtrooms, and running the county jail? (TCOs 3&4) The legalistic style of policing: (TCOs 3&4) Unreasonable searches and seizures are prohibited by the: (TCOs 3&4) Historically, officers were allowed to use deadly force to prevent the escape of a suspected felon even when the person represented no immediate threat to the officer or the public. This was known as the: (TCOs 3&4) The most widely used system of indigent defense is: (TCOs 5&6) During a trial, the ________ happens before the closing statement, but after the jury selection. (TCOs 5&6) Bail serves two purposes. One is...
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...enables an individual to learn the art of government and administration. The courses in the first two semester focus on basic concepts of political science and major political ideologies. The next two, third and fourth, puts emphasis exclusively on the Indian political system. The fifth and sixth semesters courses deal with public administration and International relations. Course objectives 1. Imparting value based education. 2. Preparing responsible and politically conscious citizens. 3. Building good leadership qualities and responsible future leaders. 4. Understanding the art of government and administration. 5. Motivating students to take competitive examinations. 6. Creating civic sense COURSE STRUCTURE I Semester Course Code POL 131 II Semester Course Code POL 231 III Semester Course Code POL 331 IV Semester Course Code POL 431 V Semester Course Code POL 531 POL 532 VI Semester Course Code POL 631 POL 632 Title Core Concepts of Political Science. Title Major Political Ideologies Title Indian Government and Politics- I Title Indian Government and Politics- II Title International Relations- I Principles of Public Administration Title International Relations- II Personnel and Financial Administration Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 4 4 Marks 100 Marks 100 Marks 100 Marks 100 Marks 100 100 Credits 4 Credits 4 Credits 4 Credits 4 Credits 3 3 Hrs/ wk 4 4 Marks 100 100 Credits 3 3 1 BA SEMESTER I POL 131: POLITICAL SCIENCE PAPER I – CORE CONCEPTS OF POLITICAL...
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...PUBLIC RELATIONS AND ITS EFFECTS ON ORGANIZATIONAL PUBLICS: A CASE STUDY OF MOI TEACHING AND REFERRAL HOSPITAL LIVINGSTONE WERE MUNYWELE MOI UNIVERSITY, KENYA DECLARATION Declaration by the candidate This research project is my original work and has not been presented to any other examination body. No part of this research project should be produced without my consent or that of the Kenya Institute of Management. Signature…………………………… Date………… Livingstone Were Munywele i ii ACKNOWLEDGEMENT Without the help and support of the Kenya Institute of Management, I could not have completed this project. I wish to express my gratitude to the supervisor, Mr. Joseph Lelan for his time and support through the study. I also thank him for encouraging me to develop a new area of study. I must also thank my friends and colleagues in the institute, who made me, sit down and finally produce a text after months of collecting materials and thoughts in files and boxes: Irene Nasimiyu, Eunice Focus and Helen Wafula. I would also like to thank the PR manager for allowing me to test new ideas with top managers at their organization. In addition, I thank my many colleagues in the office of the president where I have been honored to work for the last two years. I cannot imagine ever having a letter team in place to work on a project like this. The reviewers who helped me to make the project fully complete also deserve special thanks for their helpful comments and advice. iii ABSTRACT Many organizations...
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... | |Introduction to | |Public Relations | | | Unit 1 Unit 1 Introduction to Public Relations Introduction The Public Relations Environment Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions. The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations practitioner acts as a communication bridge between management and their...
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...Table of Contents: Pg #: Title Page 2 DECLARATION FORM 3 INTRODUCTION: 5 BACKGROUND: 6 Overview: 6 2.0 COMPARATIVE ANALYSIS – LITERATURE REVIEW 8 Public vs Private Sectors 8 Differentiate between formal & informal Sectors: 8 Private Sector Reforms: 9 Public Sector Reforms: 10 3.0 METHODOLOGY: 12 Primary Research: 12 Secondary Research: 12 POPULATION SAMPLING: 12 4.0 FINDINGS: DISCUSSION & ANALYSIS 12 Factors Contributing to the Change of Industrial Relations in the Region 12 Labor Reform Policies: 12 Globalization : 13 Economic integration 14 Change in Technology 14 Changes in Labor Law and Attitude towards Unions 15 Decentralization of Bargaining 15 Management Alteration 16 Conclusion: 17 The End . INTRODUCTION: Industrial relations today by many accounts, is in crisis. In academia, its traditional positions are threatened on one side by the dominance of mainstream economics and organizational behavior, and on the other by postmodernism. In policy-making circles, the industrial relations emphasis on institutional intervention is trumped by a neoliberal emphasis on the laissez faire promotion of free markets. In practice, labor unions are declining and fewer companies have industrial relations functions. The number of academic programs in industrial relations is therefore shrinking, and scholars are leaving the field for other areas, especially human resource management and organizational behavior. The importance...
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...Public Relations Paper McDonalds has made several changes to their menu since its opening in 1940. Adapting to the consumers demands delivering high quality products to maintain a presence in a competitive market. The McCafe campaign intents to target the young generation and adults by offering coffee products for a fraction of the price that Starbucks does. The purpose of this paper is to discuss the impact of the campaign on the internal and external stakeholders. It will identify the stakeholders’ needs specific to each category and it will finally provide recommendations to the existing campaign. Internal and External Stakeholders McDonald’s is a company “committed to providing choices, assuring quality and safety, delivering great taste, and sourcing in an ethical manner” (McDonalds, 2008). The main goal of the company is to earn the public’s trust. Every change or addition McDonald’s makes to its menu has an impact on its stakeholders. The company works with internal and external stakeholders to equilibrate a difficult set of social, ethical and ecological considerations. The stakeholders have a vested interest in the organization. The internal stakeholders are directly affected by the company’s stability and wages. The external stakeholders are a proactive part of the company but not employed in a direct way by it. In the big scope of things the McCafe campaign will add a new image to the existent one. The campaign does not impact all of the stakeholders...
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