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Investigation of Web Users’ Interests Influence on Perceived Download Times for Websites

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Investigation of Web Users’ Interests Influence on Perceived Download Times for Websites

Honours Project Interim Report

Mateusz Magiera

BSc (Hons) Internet Software Development
Submitted for the Degree of BSc in Internet Software Development 2008 - 2009

Matric No: 200702631

Project Supervisor: Prof. Katrin Hartmann
Second Marker: Quentin Mair

“Except where explicitly stated all work in this document is my own”

Signed: Date:

Abstract

Long loading times of the web pages increase users’ frustration. Continually this appears to be one of the main problems of World Wide Web which users need to face every day. Delays in loading a web page cause dissatisfaction and often loss of visits and in case of e-commerce websites it means also loss of income. Although many techniques have been applied to resolve this problem it is still coming back due to a high number of Internet users. Still, the problem is a also matter to human perception and how people classify slow or fast download times. Many theories and rules have been applied trying to measure a maximum time of a website response that users can tolerate. However there are some problems associated with evaluating the effects of download delays on a website in an experimental setting like not taking into consideration what personal interests are, usefulness of the websites, etc. The paper will investigate the significant impact of perception on loading times taking also into consideration the influence of user favorable websites. In order to identify the path of the experiment as well as the potential solutions a literature review was carried out. This was followed by a single lab based experiment where the participants were comparing their preferred websites with another one chosen by the author with similar contents. Since this research involved participants the evaluation

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