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Investing in Pepsico

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Submitted By kylie215
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Buying a stock or share in a company can seem like an easy way to earn money, but in actual fact there are many considerations to follow when deciding whether to invest and which company is best to invest in. After purchasing a stock of a company, you are not just purchasing a piece of paper, but you are becoming an owner of the company that the stock represents. Pepsico is a billion-dollar company that yields a lot of return on their stocks, and is definitely a great company to choose for an investment. Throughout this paper, you will get to know the necessary information required to make a thorough decision to invest in Pepsico. First of all, a good thing to know about deciding to invest is to get to know the company, since you will soon become a co-owner. Pepsico is a multi-national company, that operates across the entire globe. Pepsico not only offers carbonated soft drinks, but also many other global brands such as; Lays potato chips, Gatorade sports drinks, Quaker Oats, Tropicana, and many more for a total of twenty-two well known brands across the world. Pepsico is part of an oligopoly market, which means it’s “an industry that contains two or more firms, at least one of which produces a significant portion of the industry’s total output” (Ragan, 2013). Company’s that are in an oligopoly competition market can use either high-price or low-price strategy to maximize their revenue and profits. Because Pepsico is in an oligopoly market, their products are substitutes for other company’s products, therefore their products have a high and positive cross elasticity of demand. Price elasticity of demand is another component you must understand when considering investing in Pepsico. Price elasticity “is the measure of responsiveness of the quantity of a product demanded to a change in that product’s price” (Ragan, 2013). In order to properly identify whether a

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