...and Malaysia 25 6. Technology and CRM Implications 26 7. Marketing Strategies 30 ♦ Size of Market 30 ♦ Socioculture Acceptance of Product 32 ♦ Method for Marketing & Distributions 32 8. Conclusion 33 References 34 1. The Company - Introduction Picture 1 ICT Facilities Integrated Container Terminal (Thailand) Pte (ICT) was incorporated in 1st February 2011 with an authorized and paid up capital of Thai Baht 10 million. The company’s nature of business is container storage, maintenance and repair of containers. ICT (Thai) is a subsidiary of Integrated Container Terminal (M) Sdn Bhd, located in Pelabuhan Tanjung Pelepas, Malaysia. The company was established on the 6th February 2002 and currently is one of the main service providers for container storage in Malaysia’s port. 3 Picture 2 ICT Container Yard Based on good relationship, ICT (M) Sdn Bhd has secured contracts with 25 shipping lines in PTP. This relationship has been continuously done by ICT (Thai) with these reputable shipping companies and as a result, ICT(Thai) has entered into an agreement with 5 reputable shipping companies within less than a year in operation namely; Malaysian Shipping Corp Bhd (MISC),...
Words: 10072 - Pages: 41
...[pic] THAILAND [pic] Ana Sofia Da Silva Justo Pedro Renato Da Costa Faria Joao Miguel De Carvalho Iglésias Killian Belleil Introduction Recognized as one of the most beautiful country in the world, Thailand attracts both tourists and foreign investors. Its landscape, history, culture and hospitality of Thais make this country very attractive. That’s why we call Thailand : « The Land of Smiles ». Of many reasons foreign investors want to do business in Thailand. However, the famous Thai hospitality can quickly become a problem for those trying to break into the closed sphere of Thai trade. Indeed, many investors who have tried have failed because of the many administrative tasks. On top of that, many sectors are reserved for work by Thai nationals only if foreigners are restricted in the types of activities they can perform. It would seem that the best way to start a business in Thailand is to know someone on the territory that is able to help us. But we behave as ambitious entrepreneurs. So let’s make our own idea with this following market analysis. First, we will focus on the country's history and key events that affected its economy. Then we look at the factors affecting the development of the country through two analysis tools. We will discover the culture and ways to behave to do business. We’ll end our analysis by doing an analytical report on a mega-size environmental challenge. ...
Words: 10148 - Pages: 41
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 309 - Pages: 2
...plunge of exchange rates, asset prices and economic conditions. Everything started from Thailand, before 1997 the economy grew was very high in Thailand, it was averaging 9% per year. The rate between USD and Baht was $25 per 1 baht. The 1997 was crucial for Thailand because massive speculators attacked Thai baht. The spark on Asian crisis was when prime minister of Thailand announced that he would not devalue the baht, and government just couldn’t defend baht, which was fixed to several currencies, one of the dominant components was USD. The decrease in economy of Thailand cause massive layoffs in finance, real estate, and construction that resulted many people to return their villages and countries. The Thailand baht was devaluating and by 1998 it reached lowest value of 58 baht over 1 USD. Without any support from foreign reserves Thai government had to float the baht, so that way baht was set on currency market. Since baht was pegged to other currencies crisis spread to another Asian countries. By 2001, Thailand's economy had recovered. The increasing tax revenues allowed the country to balance its budget and repay its debts to the IMF in 2003, four years ahead of schedule. The Thai baht continued to appreciate to 29 Baht to the Dollar in October 2010. According to many economists the Asian crisis was created by policies that distorted incentives within lender-borrower relationship. The resulting large quantities of credit that became obtainable caused a highly leveraged economic...
Words: 1178 - Pages: 5
...1 The Globalization of Thai Cuisine Sirijit Sunanta University of British Columbia, sirijit@interchange.ubc.ca Paper presented at the Canadian Council for Southeast Asian Studies Conference, York University, Toronto, October 14-16, 2005 Introduction Globalization literature underscores the flows of people, information, technologies, capital and ideas across national borders (Appadurai 1996). The contact between cultures following these transnational flows has resulted in the widespread exchange and transformation of cultural forms (Appadurai 1996, Featherstone 1995). Responding to the call from some transnationalism and globalization writers, such as Cook and Crang, for the need to ground globalization theory in specific empirical materials, this paper seeks to analyze globalization through the mundane, everyday consumption of food and drink, and by following a form of cultural commodity – Thai food, or Thai cuisine – on its transnational routes. I start by giving a historical overview of how Thai food has become internationalized and has reached a global audience in cosmopolitan cities around the globe. Based on empirical observation of Thai restaurants in Vancouver, I explore the processes Thai cuisine has undergone when it enters transnational space and serves a global clientele. My field research reveals that Thai restaurants in a North American city highlight the authenticity of the Thai taste while at the same time adapting to local food customs. 2 Although creative...
Words: 4283 - Pages: 18
...AIR ASIA Case Study Report Nikhil Singh Tomer Business Strategy, BMGT 43370 2nd individual Assignment Addressed to Bernard Faughey MSc Project Management FT I the undersigned confirm that the work submitted here is entirely my own work, and that any work of others which is included has been properly referenced and acknowledged according to normal academic guidelines. NAME: Nikhil Singh Tomer Student No. 14202643 Core concepts : Porter’s 5 forces, SWOT Analysis , Analysing the internal environment, Porter’s Value Chain, Competitive advantage within International context(cost analysis and differentiation) 1.0 Porter’s Five Forces: 1.1 Threat of new entrants There is a need of high initial investment to run an airline industry business. This high capital requirement is in the form of buying of aircrafts, staff hiring, pilot hiring, etc. Thus, the threats of new entrants for AirAsia are very low. AirAsia uses a very simple and effective strategy of selling tickets. People have to buy tickets from AirAsia’s website which they do very easily. Thus, through this process, AirAsia saves a lot of money by not being liable to pay any travel agent. This Strategy of AirAsia is hard to imitate and makes them less vulnerable to new entrants. It also provides facilities to people like they can themselves print their ticket or boarding pass and thus competitors cannot easily copy this strategy of AirAsia. AirAsia Also has very good relations with Government which a very rare...
Words: 2660 - Pages: 11
...Evaluation of air asias response to tourism Executive summary Air Asia, the market leader of low cost carriers in Asia, shown on the good record of bringing about innovative idea into the industry. The industry itself, especially in the Asian region, is observing a higher growth rate of passenger and profitability. The report examines the organization’s key business structure and operation, products and provides summary analysis of its key revenue lines and strategy. The analysis looks at the impact of external and internal factors on the organization, and evaluate it responses. Essentially SWOT and PESTLE analysis provide a simple framework through which strategic options can be identified in which Air Asia operate. The SWOT process will start by examining the strengths of the Air Asia of today. One of the most dominant strengths possessed by Air Asia is the adding of new Airbus A320 aircraft to its fleet. Airbus A320 gives Air Asia the largest, youngest and most modern fleet in the region. Another strength of Air Asia is the upgrading of the online booking system, in which will offer the ability to passenger to check in online and printing out boarding passes. An opportunity available to Air Asia is fastest growing market in China and India. Both countries give a huge opportunity for Air Asia to expand its business in the region. In the threat part of the analysis is concerned with identifying parts of the Air Asia that might affect its business performance. In recent years...
Words: 4791 - Pages: 20
...in Thailand if the Thai customer renews its commitment for another three years? ANSWER: If the Thai customer renews its commitment for another three years, the price Blades receives in baht would continue to be fixed. Conversely, Blades’ cost of goods sold incurred in Thailand would be subject to the high level of inflation in Thailand. In addition, the high inflation may cause the baht to depreciate, which would reduce the dollars received from baht-denominated sales to Thailand. 2. Holt believes that the Thai importer will renew its commitment in two years. Do you think his assessment is correct? Why or why not? Also, assume that the Thai economy returns to the high growth level that existed prior to the recent unfavorable economic events. Under this assumption, how likely is it that the Thai importer will renew its commitment in two years? ANSWER: Before renewing its commitment to purchase a fixed number of products at a fixed price from Blades, the Thai importer would have to assess the advantages and disadvantages of such an arrangement. If the Thai level of inflation continues to be high, the retailer has the advantage of incurring costs denominated in baht that are not subject to the high level of inflation. However, if consumers in Thailand continue to reduce their spending on leisure products, the Thai firm may not be able to sell all of the products it has purchased from Blades. If the Thai economy returns to a high growth level, the Thai customer will probably...
Words: 740 - Pages: 3
...protection in addition to the male clothing/protective gear. In European kickboxing, where kicks to the thigh are allowed using special low-kick rules, use of boxing shorts instead of long trousers is possible. In addition, amateur rules often allow less experienced competitors to use light or semi-contact rules, where the intention is to score points by executing successful strikes past the opponent's guard, and use of force is regulated. The equipment for semi-contact is similar to full-contact matches, usually with addition of head gear. Competitors usually dress in a t-shirt for semi-contact matches, to separate them from the bare-chested full-contact participants. Kickboxing is often confused with Muay Thai, also known as Thai Boxing. The two sports are similar, however, in Thai Boxing, kicks below the belt are allowed, as are strikes with knees and elbows. There are many arts labelled kickboxing including Japanese kickboxing, American kickboxing, Indian, Burmese boxing, as well as French savate. The term kickboxing is disputed and has become more associated with the Japanese and American variants. Many of the other styles do not consider themselves to be 'kickboxing', although the public often uses the...
Words: 371 - Pages: 2
...able of Content…………………………………………………………………2 1. Abstract……………………………………………………………………...3 1.1 Conclusions……………………………………………………………...3 1.2 Recommendations……………………………………………………….4 2. Introduction……………………………………………………………….…5 3. Background to AirAsia……………………………………………………..6 3.1. Organization Definition………………………………………………..6 3.2. Looking at the Organization…………………………………………… 4. Industry Framework Analysis……………………………………………….. 4.1. Porter’s 5-Forces Model………………………………………………… 4.2. External factors using a PEST analysis………………………………… 4.3. Internal factors using a SWOT analysis………………………………… 5. Conclusion and Recommendations………………………………………….. 5.1. PEST 5.2. Task 2: Technological Change……………………………….. 5.2.1 Analyze Policies and Decision Making 5.2.2 Evaluate Effectiveness and Response 5.2.3 Demonstrate Areas of Improvement 5.3. SWOT………………………………………………………………… 6. References…………………………………………………………………. 7. Appendices………………………………………………………………… Appendix 1 Porter’s 5 Forces Model………………………………………….. 1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess...
Words: 3613 - Pages: 15
...Marketing Mix Product: offering full line of original Thai food from four main parts of Thailand including Northern part, Northern East part, Middle part and Southern part. All foods are cook from origin chef from each part with the high quality of ingredients that will create the finest menus with the best taste of any food. Moreover, “O-Cha” restaurant also serves Thai sweets and beverages more than 10 menus. In all of menu lists provide the information of important herbal ingredients and the benefits that are healthy meals for consumer. Northen Recipes: ❖ Chicken Curry Noodle ❖ Pasta Siamese Style and Pork-Tomato Curry ❖ Spicy Northern Sausage ❖ Pickled Pork Sausage ❖ Ground Pork Dip ❖ Crispy Pork Rind ❖ Steamed Ground Pork ❖ Chillies Paste Dip ❖ Hang Lay Curry ❖ Northern Ground Pork ❖ Combination Vegetable Curry ❖ Meat Curry Soup ❖ Young Jackfruit Curry E-san Recipes: ❖ Sup No Mai (Bamboo Shoot Yum) ❖ Tub Hwan (Thai Spicy Liver Salad) ❖ Jaew Hon ❖ Tom Saeb ❖ Om Gai ❖ Moo Nam Tok (Thai Spicy Pork Salad) ❖ Sai Krok Isan ❖ Pla Ra Bong ❖ Chin Ping, Tap Ping (Northern Thai-style Grilled Pork or Liver ) ❖ Chaeo Bong (Anchovy Dip) ❖ Neu-ah Nam Tok (Thai Spicy Beef Salad or Larb Beef ) ❖ Goong Dten (Dancing Shrimps) ❖ Pla Chon Phao Gluea (Grilled Fish Salted ) ❖ Pla Som Tod ❖ Laab Ped (Ground Duck Salad) ❖ Laab Moo...
Words: 739 - Pages: 3
...In Mary Beth Mills’ book, “Thai Women in the Global Labor Force” explains to the reader her explanation of her fieldwork in Thailand. There is a lot of evidence that she has been proven to me throughout her reading in chapter one that I had no I idea about and things that I do not agree with. I understand other countries outside of the United States don’t have the freedom we are lucky to have as Americans, but women are not treated the way that they are supposed to be. I believe strongly in inequality under any circumstance. Modernity is a big topic throughout this chapter. I had no idea what is was until I starting reading Mills’ book. Modernity is the movement throughout America to stay up with all the trends and the new popular product. According to Mills, “progress, growth, and advancement” (Page 13) is what she has broken it down to for a better understanding of modernity. The Thai women are making and producing products for Americans to buy to be “up-to-date” says Mills. American trends come and go. From new different styles to taking it back to the 70s and 80s with high wasted shorts and bright colors, other countries like Mexico, China, Thailand, ect are always producing modernity. There is always something changing within America for companies to make more money and create new things that is being brought in and produced from outside of America in factories full of women making the products. Within Thailand modernity, women are fad upon how someone views them as a person...
Words: 732 - Pages: 3
...1st Galaxy Web Café was opened at Parkway Square on October 31st, 2004 by local Phnom Penh entrepreneurs offering a new dining option to Cambodian people. With our continued growth over the years, Galaxy Web Café plays a positive role promoting local eating culture. Galaxy Web Café's vision is to be the natural choice for today's health conscious people as all our fresh ingredients are carefully selected and our dishes are meticulously prepared. We promote Healthy Eating in Style - among others, no MSG is used by our expert chefs, we only serve family raised non-industrial chicken for our rice chicken, and our rice noodles do not have the chemical additive. Our menu includes a wide range of local favorites, including Khmer, Chinese, Thai and Western cuisines that are suitable for breakfast, lunch and dinner. In addition, Galaxy Web Café Calmette Outlet serves gratifying dinner buffet every evening from 6:00 to 9:30 pm. Everyone can enjoy a wide range of coffees flavors, fresh tropical fruit juices and delectable cakes and at the same time get free access of internet. Come to enjoy with us to experience the utmost in ambience and delicacies. Locations Parkway Square outlet Mao Tsetoung Blvd., Infront of Parkway Square Sovanna outlet Corner of st.271 and entranceway to Sovanna Shopping Center Calmette outlet Monivong Blvd., directly across from Institute Pasteur du Cambodge VTrust Building outlet #10 St.109 across from Thvay Dongkom...
Words: 985 - Pages: 4
...Thai food is internationally famous. Whether chilli-hot or comparatively bland, harmony is the guiding principle behind each dish. Thai cuisine is essentially a marriage of centuries-old Eastern and Western influences harmoniously combined into something uniquely Thai. Characteristics of Thai food depend on who cooks it, for whom it is cooked, for what occasion, and where it is cooked. Dishes can be refined and adjusted to suit all palates. Originally, Thai cooking reflected the characteristics of a waterborne lifestyle. Aquatic animals, plant and herbs were major ingredients. Large chunks of meat were eschewed. Subsequent influences introduced the use of sizeable chunks to Thai cooking. With their Buddhist background, Thais shunned the use of large animals in big chunks. Big cuts of meat were shredded and laced with herbs and spices. Traditional Thai cooking methods were stewing and baking, or grilling. Chinese influences saw the introduction of frying, stir-frying and deep-frying. Culinary influences from the 17th century onwards included Portuguese, Dutch, French and Japanese. Chillies were introduced to Thai cooking during the late 1600s by Portuguese missionaries who had acquired a taste for them while serving in South America. Thais were very adapt at "Siameseising" foreign cooking methods, and substituting ingredients. The ghee used in Indian cooking was replaced by coconut oil, and coconut milk substituted for other dairy products. Overpowering pure spices were toned...
Words: 362 - Pages: 2
...famously called it"Human Cockfighting"-John McCain. McCain sent letters to 50 states protesting against the sport and it worked. The UFC was practically shut down. (Bonandar,2013.) Until one of the entertainments most lucritive business deals were made. Casino billionaire brothers, Frank and Lorenzo Fertitta bought the UFC for 2 million dollars in 2001. In three years, they were 34 million in the red. They got their program put on to Spike TV, by offering to pay for the production of a reality show, The Ultimate Fighter. In 2006, the show was worth 700 million. The founding brothers were to fight in 3 five minute rounds with current UFC president, Dana White to be the referee. There are many different styles of fighting. The main ones are Muay thai, Jiu jitsu, and kickboxing. Kickboxing consists of...
Words: 701 - Pages: 3
