...An Introduction to Data Mining Kurt Thearling, Ph.D. www.thearling.com 1 Outline — Overview of data mining — What is data mining? — Predictive models and data scoring — Real-world issues — Gentle discussion of the core algorithms and processes — Commercial data mining software applications — Who are the players? — Review the leading data mining applications — Presentation & Understanding — Data visualization: More than eye candy — Build trust in analytic results 2 1 Resources — Good overview book: — Data Mining Techniques by Michael Berry and Gordon Linoff — Web: — My web site (recommended books, useful links, white papers, …) > http://www.thearling.com — Knowledge Discovery Nuggets > http://www.kdnuggets.com — DataMine Mailing List — majordomo@quality.org — send message “subscribe datamine-l” 3 A Problem... — You are a marketing manager for a brokerage company — Problem: Churn is too high > Turnover (after six month introductory period ends) is 40% — Customers receive incentives (average cost: $160) when account is opened — Giving new incentives to everyone who might leave is very expensive (as well as wasteful) — Bringing back a customer after they leave is both difficult and costly 4 2 … A Solution — One month before the end of the introductory period is over, predict which customers will leave — If you want to keep a customer that is predicted to churn, offer them something based on their predicted...
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...BI Norwegian School of Management – Thesis Master of Science in Innovation and Entrepreneurship GRA 19002 Convergence, Complementarity or Disruption: Enterprise Search and Business Intelligence By Vedrana Jez Hand-in date: 01.09.2009 Supervisor: Dr. Espen Andersen This thesis is a part of the MSc programme at BI Norwegian School of Management. The school takes no responsibility for the methods used, results found and conclusions drawn. Acknowledgments I would like to thank my supervisor, Dr. Espen Andersen, for his support and guidance throughout the project. I am also grateful to all participants in this research for their contribution and time. Finally, I thank my family for their understanding, encouragement and patience. Thesis 01.09.2009 Content Content ..................................................................................................................... i Abstract .................................................................................................................. iv Introduction ............................................................................................................ 1 Research Methodology ........................................................................................... 2 Research Question .........................................................................................................2 Method Used ..................................................................
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...Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions This page intentionally left blank Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions Edited by Madanmohan Rao AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803, USA Linacre House, Jordan Hill, Oxford OX2 8DP, UK Copyright © 2005, Elsevier Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333, e-mail: permissions@elsevier.com.uk. You may also complete your request on-line via the Elsevier homepage (http://elsevier.com), by selecting “Customer Support” and then “Obtaining Permissions.” Recognizing the importance of preserving what has been written, Elsevier prints its books on acid-free paper whenever possible. Library of Congress Cataloging-in-Publication Data Rao, Madanmohan. KM tools and techniques : practitioners and experts evaluate KM solutions / Madanmohan Rao. p. cm. Includes...
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