...MARKETING PROPOSAL iPad by Apple Inc. Company Background: Apple Inc was founded on April 1, 1976 (incorporated January 3, 1977 as Apple Computer, Inc.). It is anAmerican multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod and the iPhone. (Wikipedia, 2012) Product – iPad: The iPad is a line of tablet computers, primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. (Wikipedia, 2012) The senior manager should consider this product because it is an innovative product and it combines the usage of a personal computer, laptop and a smartphone. Moreover, the feature of the product which can be used anywhere quickly for each consumer usage. Brief Background: Apple Inc. has high brand equity and has been always associated with innovative product. They have set benchmarks in respect of technology in the industry. Competitors: Microsoft had released an unsuccessful product line with the product “Microsoft Tablet PC” during 2000’s. Thus iPad which is going to be released in 2010 will be the leader of this product line. However...
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...Marketing Mix Analysis of iPad Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: Product looks good and works well. Right price. Right place at the right time. Successful promotion helps to a larger output. Apple followed this by innovation and introducing...
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...08 Fall 08 Fall Apple iPad Mini Review Apple it's been a huge part of my life since the beginning of high school. Sometimes I say to people "Apple is my religion". The iPad Mini has a great feel and superb speed. The crystal clear screen can entertain for hours. It also has the advanced A5 chip. The iPad Mini comes preloaded with the great iOS 6. The materials used to make the iPad Mini are perfect and don't feel cheap like other tablets. I just couldn't wait to get my hands on it. The recently released iPad Mini exceeds my expectation based on the convenience, simplicity, and amusement. The iPad was always my favorite thing I owned since it came out a few years ago. I was skeptic about the iPad size though. I always thought it was a little to big, so when I heard about the iPad Mini I knew it was going to be perfect. I ordered my iPad Mini from the Apple Store at Ross Park. I ended up picking black slate since before having a white iPad. The customer service at the Apple Store was great and I had my iPad Mini in no time. After opening the iPad Mini the feel of it was great. It fit perfectly in your hands while typing or reading a book. I was expecting it to be a little lighter in weight but it is still comfortable holding with one hand. The size of the Mini is just over a quarter-inch thin! It also has a 7.9‑inch LED-backlit Multi‑Touch display. The size of the screen is just perfect for watching...
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...Considering the Apple iPad™ for Pharma Marketing Deciding whether to integrate a new technology into your marketing and communications efforts can be an exciting proposition filled with potential pitfalls and problems. This point of view aims to provide you with the best potential integration points for the Apple iPad within your pharma marketing efforts and some simple steps you can take to better evaluate its value of those efforts. The iPad is a tablet form factor computing device running an upgraded version of the iPhone OS, built by Apple Inc. Connectivity is via Wi-Fi or 3G data network through one of the following enabled communications channels: • Email • Safari Web browser • iTunes Store • iBook store eBook content • Apple and third-party developed apps • Games • Social media • Utilities While email and Web are proven channels that can be used to reach core audiences, the iPad does not offer a truly unique differentiating feature for pharma from these channels. Similar to music and video stores, the iPad will not initially offer any differentiators over the existing delivery channels on the PC, Mac and iPhone/iPod Touch platforms. However, mobile applications (apps) in general continue to be a steady marketing performer, and health apps are growing very quickly. Currently, there are over 150,000 apps in the Apple iTunes app store for the iPhone and iPod touch platforms. When iPad launches, nearly all of these will be available for download. In addition to these legacy...
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...Tutorial 4 Management Information Systems Case Study from pp. 133-134 Is the Ipad a disruptive technology? According to Forbes.com, Apple Inc. is engaged in designing, manufacturing and providing consumers with mobile communication, personal desktops, laptops , portable digital music players as well as software and operating systems. They also provide applications, networking solutions and services. It provides products like the Ipad, Mac and Ipod as well as operating systems like the Mac OS (Forbes.com 2012). They also provide options and services like Icloud and is a middle man in providing applications like IBookstore or Mac App store or music through Itunes. They also provide accessories and gadgets which are personalised to their products in their stores. What is the Ipad? According to Apple.com, the Ipad has two versions which is Wifi only and wifi and 3G/4G. The main specifications of the Ipad is • High resolution retina display–2048×1536 pixels more than on an HD TV • A dual core CPU twice as powerful as the A5 found in the iPad 2 • A rear iSight camera with 5MP sensor and advanced optics, including IR filter, autofocus, face detection, and white balance • HD video recording (1080p resolution) • Voice dictation (there’s a new key on the keyboard for speaking into the iPad) • 4G LTE support: HSPA+ for up to 21Mbps or dual-carrier HSDPA for up to 42Mbps or LTE for a max of 72Mbps connectivity • Battery life is 10 hours (9 for the 4G models) What is the...
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...Marketing Mix Analysis of iPad Executive Summary Managing and developing marketing mix appropriately is extremely important to firm's marketing and success. In order to marketing product successfully, the right product must be exhibited to right people at the right place, right price and right time. If a firm can manage the marketing mix successfully, as a result, it can be a source of competitive advantage for firms. Each element of the marketing mix should be analyzed and if necessary, adapted to ensure that the right balance is achieved to give the product or service the very best chance of success in the market place. Apple is a successful company and its previous product iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. In 2010, Apple launched an innovative product – “iPad” in US, which is a tablet computer with touch screen. Even in the first launching date iPad had been sold 0.3 million units. The product no doubt is getting support of Apple’s brand image and it has changed the way to consumer lifestyle. That is why iPad is thought as a revolutionary who will arouse a wave to electronic industry. Apple’s iPad delivered the value to the customer via marketing mix tools called the 4Ps: * Product looks good and works well. * Right price. * Right place at the right time. * Successful promotion helps to a larger output. Apple followed this by innovation and introducing new...
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...The iPad (/ˈaɪpæd/ eye-pad) is a line of tablet computers designed and marketed by Apple Inc., which runs on Apple's iOS operating system. The first iPad was released on April 3, 2010; the most recent iPad models, the fourth-generation iPad and iPad Mini, were released on November 2, 2012. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad has built-in Wi-Fi and, on some models, cellular connectivity. An iPad can shoot video, take photos, play music, and perform online functions such as web-browsing and emailing. Other functions—games, reference, GPS navigation, social networking, etc.—can be enabled by downloading and installing apps; as of 2012, the App Store offered more than 700,000 apps by Apple and third parties.[14] There are five generations of the iPad. The first generation established design precedents, such as screen size and button placement, that have persisted through all models. The iPad 2 added a dual core Apple A5 processor and VGA front-facing and 720p rear-facing cameras designed for FaceTime video calling. The third generation added a Retina display, the new Apple A5X processor with a quad-core graphics processor, a 5 megapixel camera, HD 1080p video recording, voice dictation, and 4G (LTE). The fourth generation adds the Apple A6X processor and replaces the 30-pin connector with an all-digital Lightning connector. The iPad Mini features a reduced screen size of 7.9 inches, in contrast to the standard...
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...The Apple iPad and the price elasticity equation: An iconic brand, born from the image of a fruit. Who said money cant grow on trees like apples do? For Steve Jobs, the CEO of Apple Inc, building the largest consumer base in the industry and the most innovative products on the market was the main target, that he had evidently been achieving since the phenomenal launch of the iPod in 2001. The iPad a new generation of tablet computers that are set to replace laptops, books, and revolutionize the technological industry. It was released on April 2010, and sold more than 3 million units in 80 days. The great amount generated from the sales, isn’t a surprise to many, as Apple had a clear strategy, which was already in operation years before the launch of the product. Apple had announced years ago regarding the release of the iPad, in order to stir up hype and increase the demand of the product, which they did with great success. Apple however, never enclosed any information about the price range the product was going to be in and speculations about the price of the increased in the market. Due to the very high specifications of the product and the features it was meant to include, it was estimated at $900 plus. Since Apple sold a vast amount of units on the first day of the launch, the price elasticity of the product is worth thinking about. Apple had released iPad’s that were ranged way below the estimated speculated market price, and consumers were flocking infront of stores...
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...Information Ipad Mini 1. A. What is the history of your Product? What year was the product first introduced? The Ipad is a line of tablets made by Apple Inc. On January 27, 2010, Steve Jobs took the stage at an Apple special event to give what was one of the most important keynotes of his life and, once again, in the history of consumer electronics. The Mac had been introduced decades before, the iPhone only a few years, yet on that stage, at that event, Jobs would make the case that there was room for a new category of device in between the two. A new category of device that, in order to exist, had to be not only better at certain key tasks, but significantly better at them. It had to be the iPad. IPad is the most advanced technology and revolutionary device at an unbelievable price. IPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before. The iPad project began at Apple even before the iPhone, but at some point the phone became a more important goal for 2007. The iPad was put on the shelf, and the iPhone shipped, changing the phone industry forever. By 2010, however, Apple was ready to launch their new tablet. Importantly, the iPad included Apple's first branded processor, the Apple A4. It combined an 800MHz ARM Cortex A8 and a Power SGX535 graphics processor, along with a rather anemic 256MB of RAM. The original iPad came with 16, 32...
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...Compare and Contrast Ipad vs. Kindle When you hear the word Ipad vs. Kindle there will always be comparisons but unfortunately, there is only one, that’s better than the other. Some people read a couple of books each on the Kindle, and IPad and take notes to differentiate their experience, reading speed, eye strain and so forth. Most of them were busy with the hard task of watching movies back to back to see how long the iPad’s battery would last. Only one reviewers and critics mentions actually reading a complete book on the iPad. The Ipad and Kindle are similar in many ways. They both are hand held devices that are portable. You can read books on both. Kindle devices can also sync with iPhones as well as ipads. Both ipad and kindle software is compatible with Windows, iPhone OS, BlackBerry, and Mac. Kindle device can be used without a computer and provides free access to the internet. At first kindle devices didn’t have apps to launch but, now you can’t shop for puzzles, games, travel guides and more, just like the ipad. Finally the ipad and kindle are equipped with 3G wireless that allows quick download of books. The Ipad and kindle are different in many ways as well. Kindle has 450,000 books as compared to the iPad’s starting selection of 60,000 titles. Kindle is lighter (10.2 ounces) and you can read with one hand. Ipad is ‘much heavier’ (1.5 pounds) and ‘most people will need two hands to use it’ .Kindle has much better battery life which you can leave 2...
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...How to publish your book on the iPad Evolution of technology is rapidly uprising recently. With these aspects, even a paperless publishing is possible and made a very huge impact to publishers just like one feature of Apple iPad. Printing your book in an old way is a hassle and too costly for authors. Aside from that, many readers do not want to go into that since they still have to go to the bookstore and look for it. It takes time and effort to search it around the bookstore. With the use of gadgets that can technically lead readers to easier purchase of the book would mean a lot to authors now a days. So, Apple has established Apple iPad in 2010 and many people have switched to this gadget to get online and research for their needed articles, news and books. All the more, authors would want their books published and searchable in iPads. Now, to get your books published on the iPad, there are many distributors online whom you can use to help you with this. Some distributors like Smash words offer it for free download and you can count on with Lulu.com and Amazon kindle. Kindle application is a readily available application in iPad so all you need to do is load your book. These are a few who offers help but soon you will be bombarded with many applications that can help you publish your book, but Apple makes it a point to make it on your own. They have provided an easy way for a self-published author like you make it in an online market by publishing your...
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...Apple iPad Air vs. Samsung Galaxy Tab Pro 10.1 The Apple iPad Air and Samsung Galaxy are two very similar products. Both are the new generations of tablets which combine the gaming ability of the modern smartphone with the computing power of a laptop computer. In addition, these products seek to catch the eyes of user bases of all ages, from the younger kids using it for the aforementioned gaming to the college student using it for fantasy football or taking notes to the working adult who uses it for work presentations. In this analysis, it will be shown how the products are currently positioned within the market, then from there each’s internet presence, television commercials, and messages will be compared and contrasted. The market for the tablet is a rapidly growing market with the question no longer being whether or not the tablet will catch on but when will the tablet overtake the laptop computer as the preferred mobile, large computing device. In the business market, the percentage of tablets owned by a business was 11% in 2012 and is projected to rise to 18% by 2017. With such a priority on the tablet, the big electronic product companies have had their eye and hand in the industry for a while. So far, the two best companies, for a variety of reasons, are Apple with its iPad and Samsung with its Galaxy Tablet. According to TabTimes, as of Q2 in 2014, Apple was at 26.9% and Samsung at 17.2% of the total tablet market share in the world. Another interesting statistic because...
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...popular piece of consumer electronics. 300,000 iPads were sold in the very first day they were available, followed by a million sold just one month later on May 3, 2010. Sales of the iPad continued to rapidly climb to 3 million just 80 days after the first million. Prior to the launch of the iPad 2 on March 7, 2012 Apple had sold more than 15 million iPads. As of June 2014 over 200 million iPads have been sold. It is fair to say that the iPad has been one of the most revolutionary products available to this day in consumer electronics In relation to the demand curve the iPad has its variations whenever a new version of the iPad is developed and released. It is a tradition of die-hard loyal Apple consumers to always have the latest and greatest apple products. To compensate for this Apple has to have a large supply of their products whenever they release a product without leading to selling out and missing out on maximum sales opportunity. With that being said to this day apple is facing the largest drops in iPad sales for a few suspect reasons. As Lance Whitney from Cnet claims “… aside from enhancements in speed, thinness and display quality, tablets don't really improve all that much. For example, my wife still owns an iPad 2, which she purchased in 2011. It still works fine. It serves her purposes. So she feels no need to spend hundreds of dollars to buy the latest iPad Air 2. That's the challenge Apple faces with existing iPad owners -- giving them a reason to buy the newest...
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... There are so many companies to purchase and I Pad from, and the prices vary depending on features, and mobile operating systems. The consumer has a lot of decisions to make when deciding which iPad to buy. It is best to search product information, and read product reviews. After searching many iPads, Apple has a new iPad with excellent features. There are many companies who sell iPads for consumers today. Verizon, and T-Mobile offers iPads starting as low as $200.00. The new iPad is the third generation of its category. There is a Retina display, A5X chip quad graphics, and a five megapixel iSight camera. The iPad has HD video, Wi-Fi plus 4G. This iPad has the highest resolution display (Hachman, 2012). The highest resolution allows the consumer to know the distinct pixels in each dimension that can be displayed. The better the resolution, the better the display screen. The optics is advanced, and the pictures are in high quality. Likewise, there are many iPads available, but as a consumer the Retina display with high resolution has been highly rated. Depending upon the needs of the consumer, the iPad has Wi-Fi 4G Internet connections. Wi-Fi allows immediate access to the Internet. Consumers can check emails, and perform web searches. Many people take their iPads everywhere and the lightweight capability is a plus. Many students use the device for schoolwork and business related matters. Acquiring a fast connection allows the student to assess several web...
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...Module 1 group case: IPAD 1. With regard to the assertion that Apple is a marketing company rather than a technology company, assess the launch of the IPAD. Use both the information included in the case study and your own experience with Apple’s marketing tactics to illustrate your discussion. I believe that Apple is both a marketing company and a technology company. The reason I say that is because Apple does such a great job marketing its product that some customers don’t even realize that it is a technology company because they always see these amazing advertisings. A couple months ago I bought my first Apple product the IPHONE and now with this MBA program I got the IPAD as well, after using both these products I don’t think I will buy anything else that is not Apple. So they market very well and they deliver a great product that customers keep going back. They obviously are a technology company as well because they keep coming up with the best and newest innovations. 2. Which features of the IPAD create the most value for users? Which create the most value for Apple partners? Feature of the IPAD that creates most value to the user is the size of the IPAD and its 140,000 apps. The size of the IPAD is perfect because it is smaller than a laptop and bigger than an iphone. Perfect for both the phone enthusiast and laptop fanatic. As for the huge selection of apps I really don’t believe that people use even 10% of apps. 3. List the specific product and...
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