Case Analysis- IPhone Becomes ITrack
Weiwen Yang

MBA 520: Managing with Technology

Instructor: John Stager

City University of Seattle
Apr 28th , 2015

Introduction Where there is a will there is a way that with the development of science and technology in the 21st century, there are many unbelievable achievements and inventions. Smart-phone is one of the most useful and significant inventions which gains its popularity for people to use. People not only use smart-phone to make phone calls and text messages, but also use their smart-phones to surf the Internet, send or receive E-mails, listen to music, play games, take pictures, etc. The functions of today’s smart-phone are unbelievable and amazing that almost everyone use smart-phones because of the convenience. People can also use smart-phone as basic camera, video and music player which invisibly saved people’s money. In addition, the true value of smart-phones is more than these. There are two most popular operating system using in smart-phones which are Apple’s iOS and Google’s Android. Based on these two major operating system, customers could download and run thousands of applications on their smart-phones. Apple, for example, added software to its products as extra value to make profit from customers. “Users spent $10 billion last year in the App Store, with $1 billion coming in December alone.” (Brustein, J, 2014). Customers are willing to pay the applications on App Store; however, they have no idea that the company is tracking their locations, habits, and friends.
Allegation of Fact Apple has a big database to collect big data from all of its customers. When customers run an application, the tracking technology hiding in the software can automatically detect their whereabouts back to the Apple’s database though the Internet. The official statement of Apple and Google is that