...Problem Definition: Apple Inc., one of the largest companies in the world, has introduced the revolutionary IPhone 3G in the market. The managing team’s goal is to sell 10 million units in 2008, giving them a 1% market share. The issue for Apple was that when they experienced high customer satisfaction for the IPhone, they decided to make these devices more affordable by dropping the price by $200 after two months of going on sale. This affected the sales of IPhones as they were declining on a daily basis and their initial customers of the IPhones were very upset that they had to pay a higher price when the product came out on sale. Therefore, Apple must develop a price segmentation strategy to cater to their highly price sensitive customers and their less price sensitive customers in order to achieve their goal and ensure sustainable profits. They must also ensure they remain competitive, as they are entering a highly competitive market with large players such as IBM and Android. Alternatives and analysis for critical issues: Price segmentation is important when there is heterogeneity of demand. One of the alternatives for Apple is to use 3rd degree price discrimination strategy (including versioning) to target different consumers’ needs. Another alternative is to focus on complementary goods and add on price structures. Lastly, Apple can solely focus on a niche market such as the high-end consumer market, which includes technology enthusiasts. Alternative 1 – Versioning...
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...Many people have Apple products like iPads, iPods,iPhones etc. But no one would have thought that if the FBI wanted to Unlock an iPhone of a mass murderer, they would stick up for people’s privacy and refuse the Bureau. In December of 2015, a man by the name of Syed Rizwan Farook and his wife/girlfriend has mass murdered 14 people and injured 22 others. After the couple was killed the Federal Bureau of Investigation wanted to hack Syed's iPhone 5c. The FBI asked Apple if they could make a code so they can break into the shooters phone, Apple stood up for the people and said no.Apple did the right thing by refusing to create a program for the FBI to hack the phone of the San Bernardino shooter. If Apple had created the script, it would have...
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... A Case Study in External Communication Written by: Jenny Lee Bachelor’s Degree Candidate Ian McCarthy Bachelor’s Degree Candidate Andrew Nguyen Bachelor’s Degree Candidate Robbie Reid Bachelor’s Degree Candidate Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication April 25, 2012 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks later, after a hectic morning in the office, David Jones drove home to meet his wife, Mary, during his lunch break. “Hey, David, I wasn’t expecting you to be home for lunch today. How’s work?” Mary warmly greeted her husband and proceeded to set the dining table. “It’s fine—mundane as usual,” David replied. “It’s not the project Mr. Owens just assigned that’s stressing me out; my iPhone keeps dropping calls. My calls have dropped multiple times during important conference calls,” David sighed as he immediately went to the couch and took his shoes off to relax. Mary had not experienced any problems with her own iPhone and wondered if David had somehow received a defective phone. She placed a plate of pasta on the dining table and responded, “I’m sorry to hear that; we should take care of that. I haven’t had any problems with my iPhone. You...
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...My review was based on different smart phones and its effect or importance. I did my review on the iPhone and BlackBerry which are two major players in the smart phone market today. The BlackBerry was catered more to the business customers while the iPhone was catered more to the media seeking demographic. Articles that were reviewed by me were written by West & Mace, Groggin, and Middleton. Each article dealt with different smart phones and different effects it has on our lives. With the introduction of mobile devices such as smart phones, the work place is now taken home. According to Middleton “The BlackBerry does give its users a mechanism to exert control over the management of daily communication tasks, but by virtue of its always-on, always-connected nature, it is also reinforces cultures that expect people to be accessible outside normal business hours”.(Middleton 2007) Since the introduction of the device in 1999, the BlackBerry has made a name for itself as a mobile e-mail device for business. The study done by Middleton was to see if using the BlackBerry device in the context of work-life would lead to increase in work-life conflict, and would result in detrimental organization outcomes. The research method that was used was qualitative a qualitative interview with 13 Canadian BlackBerry users. The respondents were chosen through a network of business contacts. They come from different industries, level of job seniority, and their age ranges from mid-20 to...
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...Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company...
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...Student Name-Tin Thet Thet Han Matrix Number -132015090022 MSU/MBA “Apple Case Assignment” Questions (1)Do you agree or disagree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage? Be sure to justify your answer. Yes, I agree that Apple’s iTunes, iPhone apps, iPad apps give the company a competitive advantage. Apple let outsiders offer software for the iPhone and in less than 6 months, more than 10,000 applications had been created. Also, more than 15,000 applications are available at its app store section of iTunes, and they have been downloaded a total of 500 million times. Now, many of the iPhone apps are available for the iPad. Moreover, the unique feature of Apple’s competitive advantage is that they come from customers and users, not employees .All of the above data and facts can justify that those apps have a competitive advantage among. (2)Why are data, information, business intelligence, and knowledge important to Apple? Give an Example of each type in relation to the iPad. Through the strategic use of data, information, business intelligence and knowledge , Apple is able to track the use of it and programs to see if they are being accepted and used by many consumers , or don’t attract attention and fail. Another reason that reason that data and information are very important to Apple is that having the ability to show outside accessory and app companies the usage of Apple products in comparison to others .When Apple can provide...
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...Social Performance of Organizations - Apple John Professor Steven Davis, Ph.D BUS 475- Business and Society 01/22/2016 Social Performance of Organization Due to public scrutiny, media and consumer protection advocate. It is imperative that these US company are responsible for their products, services and action. Social performance of an organization is the best way for companies to monitor and police themselves and act responsible to the consumer, government and share and stake holders. Apple the Organization The nature of Apple Organization is prominently known for its hardware, software, laptops, computers, iPods, computer operating systems, iPads, and iTunes of products and services. Apple is known for its innovative selling and marketing strategies that gives them a cutting edge over competitors. The nature of Apple is to provide innovative products and technology for their loyal consumers. The structure of the Apple organization starts with the founder and President Mr. Steve Jobs, he is in the middle of the circle all decision making goes through him. With this structure he is the back bone of the organization in managing the board of directors and the company. The inner circles that are closest to him are the vice president which reports to him personal. The circles around the vice-presidents are the executive team, they also reports directly to Mr. Jobs. He created this structure is for the benefit of keeping the company intellectual property secret....
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...Marketing Communication Memo PSY/322 January 21, 2014 Jeremy Pope Case Study # 1 Japan to Apple’s iPhone: “No Thanks!” What’s incorrect with the iPhone, from a Japanese viewpoint and outlook? Nearly everything: the excessive once-a-month statistics strategies that go with it, its lack of features, the depleted feature camera, the old-fashioned design and the fact that it’s not Japanese. In an attempt to improve business, Japanese shippers and transporters unleashed the iPhone for every person promotion, which offers away the 8-GB replica of the iPhone 3G if consumers come to an agreement to a two-year commitment. The valuing and pricing has been entirely out of whack with advertised realism, in respect to Apple’s iPhone amounts worldwide. I feel that Apple and its associates abroad are in the progression of changing and altering to local conditions. Apple’s iPhone is inarguably fashionable somewhere else: CEO Steve Jobs broadcasted that the earpiece and receiver pushed Apple to develop into the third-largest successful merchant in the planet, after marketing 10 million components in 2008. Nevertheless, even beforehand the iPhone 3G’s was propelled in Japan, market analyst were foreseeing the handset would collapse to fracture the Japanese marketplace. Japan has been traditionally argumentative toward western products as well as Nokia and Motorola, whose endeavors to snatch Japanese clients were unsuccessful. Above and beyond traditional...
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...Apple The company I selected for the extra credit was Apple Inc. Apple was first created April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne with their original product the Apple 1 personal computer kit. January 3, 1977 Apple was incorporated by Jobs and Wozniak after they bought Waynes shares of the company for 800 dollars. On this date they received a large investment ($250,000) from multimillionaire Mike Markkula. For their first five years of operations their revenues doubled every four months at an average growth rate of 700%. In 1984, Apple debuted the Macintosh, with a now infamous Superbowl advertisement based on the popular novel 1984. In 1985, Jobs was let go from the company after a power struggle with the recently hired CEO, which began a decline in Apple’s profitability. The Macintosh remained their main product until 1991 (even though Jobs was the main driving force behind the original Macintosh) when they debuted the PowerBook to replace their Macintosh portable, the PowerBook was very successful and greatly increased Apple’s revenue. However in the period of 1991-1997 their profits were down due to their products being expensive, and Windows being a cheaper option gaining a lot of popularity. After Jobs was let go from Apple he started NeXT computers and created the NeXTSTEP operating system, which would eventually be purchased by Apple in 1996-1997 and they would finally bring Jobs back in. 2001 was the next big year for Apple, in this year they not...
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...local community. Spokesperson belongs informational role. As a spokesperson, they need keen eye, clear mind, and they good at summary and expression. For example, Apple launched new iphone last year. But a lot of Internet users said iphone 6 and iphone 6 plus are very easy to bend. Trudy Mahler who is spokesperson in the Apple company said that the bending of iphone is rare, they only received 6 message of complain. And spokesperson also said iphone used very strong stainless steel. In this case, spokesperson is very important. It need publish the important message when product has some problem. When customer propose argument, spokesperson need explain the decision on behalf of company. I think manger is very important for spokesperson. When company need to publish something to people, company need manage to spokesperson how to publish, and which action can help spokesperson express their decision clearly. Disseminator means that manager inform employees effect when organization has changed, and take some communication which the organization’s future and target with employee. Disseminator blongs to informational role. For example, Walmart use video conference to strengthen the senior managers with a single store contact, using the Internet to provide the latest training program to employees. In the case, managers use information technology effectively convey information to employees, thus affecting their work state and behavior. To the disseminator, manage can connect every employee...
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...you organize, store, and backup your data on your iPhone. In addition, iTunes also allows one to shop for music, movies, and TV shows that they would like to enjoy. Among the many iTunes features that exist, its backup feature is somewhat confusing as most iPhone users don't understand what iTunes really backs up. Besides that, some new features in this app have also come into play, such as the iTunes charts where one could get games, apps, and so much more. In this expose' you will learn some new facts about iTunes mainly what iTunes backup is, and get your answer for the question 'What is an iTunes backup?'....
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...chosen models to make strategic choices. References and Appendices Number words: 2016 ID Number: B00653228 Date: 17/01/14 Contents 1 Introduction 3 2 Organisation Profile 3 3 Stategic Theory 3 4 model application 4 4.1 Question Mark 4 4.2 Risiing Star 5 4.3 Cash Cows 6 4.4 Dogs 7 5 Conclusion 8 6 Reference 9 Introduction In this paper I am going to describe and analysis the BCG matrix. The BCG Matrix may be a very helpful and widespread method of evaluating the portfolio of companies or product in a very business unit. The BCG matrix may be used to verify what priorities should provide to different products, and that method is also possible to use to given product or businesses. In this case I will apply the BCG matrix into the Apple Company in mobile industry in order to analysis the products which the Apple has already provided in the market. Organization Profile In 1976, Apple pc, Inc. was established and was incorporated in 1977 [Michael Dougherty, 2010]. Apple’s 1st product was the Apple I that began the non-public pc revolution. In 2007, Apple pc, Inc. modified...
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...this way, consumers will prefer to purchase the upgrade, rather than fix the old model. (Rampell, 2013) In the past month, Apple has released its latest iPhone, the iPhone 6. Fans, bloggers and critics took to the Internet to review its features and functionality. Instantly, social media was hit with the apparent news that the iPhone 6 bends in people’s pockets during day-to-day activities. Whether or not this was the case, the notion had taken storm and was spreading virally. It seems that the already growing concerns are becoming more prominent in the consumers mind. However, Apple released a defending statement on the 26th of September 2014. They disclosed that only 9 customers have complained about their phone being too “flimsy”. They also defended their stance regarding the durability, by boasting their glass was the strongest in the industry and the phone contained inserts that reinforced stress locations. Furthermore, Apple stated that before launch the iPhone 6 went through a series of testing to ensure it was up to day-to-day use. The regarded the matter of bending as “extremely rare” and should have no problems withstanding normal use. (Reed, 2014) Reed, B. (2014) BGR. Apple responds to ‘Bendgate,’ says only 9 customers have complained about iPhone 6 Plus. Available at: http://bgr.com/2014/09/25/iphone-6-bendgate-apple-response/ Rampell, C. (2013) New York Times. Cracking the Apple Trap. Available at: http://www.nytimes.com/2013/11/03/magazine/why-apple-wants-to-bust-your-iphone...
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...Iphone Global Marketing Marketing Essay Perfect combination of internet browser, mobile phone and iPod which not only satisfy the customer needs but exceed their expectations. It’s a perfect match of information, communication, technology and entertainment which show its heartfelt connection with its customers. Target market of iPhone consists of professionals, students, corporate users, and entrepreneurs. Initially its market is small but with the passage of time decrease in prices and addition of certain features will increase its market in coming years. The success of Apple Company In Future lies on its skill to enter the Chinese mobile market. In this market due to economic, social and cultural differences Apple didn’t get the favorable outcomes. Apple is not feeling comfy with the Chinese Government. This Government is known for having absolute sovereignty over their customers as well as their business. Following is the report that throws light on market position, strength and weaknesses of Apple, when they entered Chinese market. Then at the end a plan is made that would clear Apple’s status in the market. Introduction Market’s personal computers, digital music players and mobile communication devices are designed and manufactured by Apple Inc. and it also sells assortments of related software and networking solutions. IPod has been a remarkable product of Apple; it has sold for more than 163 million units to date. As the market of digital...
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...5/7/2013 MK0274 | W10003081Word Count: 2052 | Tutor: Paul Copley | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Contents Page No. 1.0. Introduction…………………………………………………………………….…………………….2 2.0. Section 1- Campaign Context Analysis……………………………………………..…….2 3.1. Customer Analysis………………………………………………………………...…….2 3.2.1. Demographics…………………….………………………………………….….2 3.2.2. Behavioural Insights……………………..……………………………………3 3.2. Competitive Landscape………………………………………………………………..3 3.3.3. Direct…………………………………………………………………………..…….3 3.3.4. Indirect…………………………………………………………………….………..4 3.3. Market trends & Forecasts…………………………………………………….…….4 3.4.5. PESTEL Analysis………………………………………………….………………5 3.4. Brand Analysis……………………………………………………….…………………….6 3.5.6. Positioning………………………………………………….……………………..7 3.5.7. SWOT Analysis…………………………………………….…………………….7 3.5. Review of iPhone Marketing Communications Activities……………..8 3.6.8. Past Campaign History……………………………………………..……..…8 3.6.9. Implications for the Marketing Plan………………….…….………..9 3.0. Section 2- Marketing Communications Plan (MCP)………………………………10 4.6. Communication Objectives…………………………………………….………….10 4.7. Target Audience ……………………………………………….……………………….11 4.8. Promotional...
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