...Essay 3) Use an extended example to discuss how ‘the sector matrix’ framework is useful for analysing demand and supply linkages in an industry. The end of the 20th century has experienced rapid changes in the way of trading, due to the expansion of capitalism. The Oxford dictionary defines capitalism as “an economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state”. Due to high competition, firms have desperately been trying to reduce costs of production in order to maximise profits. Published in “Competitive Advantage” in 1985, Porter’s value chain is a great example to show how much importance firms gave to the supply side of the market in this period. Porter described the value chain as “a set of products and services linked together in a sequence of value adding economic activities”. In other words, it analyses the stages in which a product is created from raw material until it’s finished, each stage adding value to the product. Gereffi’s ‘Global Commodity chains’ uses the old strategy chains and links them with their political and geographical context, adding a spatial and territorial dimension to the demand and supply in a market.________________________________________ In 1998 in their article “Breaking the Chains? A sector Matrix for Motoring”, Julie Froud, Colin Haslam, Sukhdev Johal and Karel Williams tackled the settled chain concepts by showing its limits regarding complex industries...
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...Marketing Apple iPhone The marketing concept has since its discovery been recognized as core to success of any business and more precisely, any product irrespective of aspects such as its manufacturer or cost. Regardless of the economic sector in which a product is introduced, marketing plays a vital role in the product’s proliferation in the market. In this regard, this analysis seeks to present a critical exploration of the role of marketing both for Apple Inc. as a company, as well as iPhone as its product. This breakdown will bring to light a trail of marketing objectives, useable tactics in the various stages of the marketing process, as well as the diverse segmentation techniques all with the intent of boosting iPhone’s success in today’s market. Importance of Marketing for the Organization and the iPhone Product To start with, modern marketing revolves around the understanding, creating, communicating, and subsequently delivering value and satisfaction to the consumers (Burrow and Jim 6). Deducing from this, marketing will allows consumers to reach products, which they would otherwise have not attained. This is because it facilitates accessibility through channels such as cross-border and international trade. Despite the Apple Company being located in the United States, the iPhone manages to spread to other countries around the world. Through marketing, Apple Inc. will notify the world about the iPhone product through appealing presentations of the device’s...
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...What is marketing? Page 3, 4……………….. Role & function of marketing Page 4, 5, 6, 7.………………….……….. Marketing mix Page 7, 8 ………………………. What are stakeholders? Page 8 …………………………………………….. Conclusion Page 9 ….……………………………………… Bibliography Do organisations need marketing? Executive Summary The following essay has been written to explain the importance of marketing and how it can affect the sales and revenue of a business. The essay will explain to the reader what is marketing and how it can both positively and negatively affect a business. It will explain the marketing mix as well as the 4P’s. Also written in the essay is the importance of stakeholders and how to communicate with them. Introduction The core objective of this assignment is to get a precise understanding of the importance of marketing and how marketing can influence companies to aim their products directly at their target market. As well as encourage customers into specifically purchasing their goods over the competitors. There are many different marketing methods and each method varies with customer demand. The main aim of a marketer is to use various marketing methods to identify and then market their product directly at the consumer. This will then enable them to gain maximum sales for the company, while ensuring that the products are sold at a price which the consumer can afford, as well as making sure products are produced to the highest standard of quality. What is marketing? Marketing is a...
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...can be from South Korea because there are some times some tensions with the North Korea. It means there are a threat to be in war between South Korea and North Korea. The company have to be aware about this political instability in his strategy. Economic This factor is really important for a company like Samsung. The new markets in the developing countries had to rethink about their strategy in the goal to extend their presence. And in the same time they had to take count about the global economic crisis. The purchasing power of consumers has known a decrease. The environment since the global crisis can change really fast and it became uncertain. Samsung have to be in always in veille to be reactive and adopt the best strategy. With the new markets developed, Samsung started an aggressive marketing to attend their growth and still generate a growth. Socio-Cultural Samsung is primarily a South Korean Chaebol or a family owned multinational. This means that despite its global...
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...Marketing, Strategy and Enterprise 13 Marketing Design and Innovation Customer Name Marketing, Strategy and Enterprise 13 Marketing Design and Innovation Customer Name Contents Acknowledgement: 3 Reflective Essay 4 The Apple IPhone line 5 The Introduction of the IOS Operating System 6 The IPhone 1 matches up to expectations 7 The Marketing Genius of IPhone 1 7 The Benefits of the IPhone series and how the customers take advantage from them: 8 The Uniqueness of the Apple IPhone Line 10 The Brand Appeal of Apple IPhone Series 11 Conclusion: 13 Bibliography 14 Acknowledgement: I would like to start this document by thanking all my instructors who played a vital role in ensuring that I had the necessary knowledge to attempt this assignment successfully. I would also like to thank my fellow students who not only supported me morally throughout the course of this assignment but also took on the duty of completing the proof reading process of this assignment and pointing out small typing errors and general grammatical deficiencies. I would also like to thank my parents who supported me entirely in the course of this assignment. Reflective Essay The company that I have chosen for this assignment is Apple. Apple is one of the largest technological giants of the world with products ranging from LED televisions to Smart Phones. In this particular assignment, we will be focusing on the Smart Phone line of Apple. Apple is embroiled in a...
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...and the big budgets spent in advertising and branding have made the majority of markets been dominated by few companies such as iPhone, Samsung, HTC, Nokia, Blackberry, Sony, Ericson, Motorola and Siemens. (Koetsire, 2013) a very tough competition between these companies each of them trying to win bigger slice of the market share and surprise their customers with new features trying to be a first mover advantage on each new feature occurs. This essay will analyze the mobile phone devices prices in the market and analyze the economic factors that determine the prices of mobile phones in a free market. OBJECTIVES The first objective of this essay is to identify and discuss each economic structure and decide which one applies to the phone devices market, the second objective is to discuss this structure in further details to understand the economic environment surrounding the phone devices industry. The third objective is to identify and discuss briefly each model that is used to analyze the economic structure in order to decide which model suits best for to analyze the demand and price behavior of this industry, hence analyzing this model in further details and apply in to the phone devices market. The last objective is to conclude our findings about how mobile devices are being priced within the free competitive market. ESSAY LIMITATIONS This essay supposed to also include analysis of the change in prices for the last three years, which requires some market data about the...
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...The global Smartphone market is dominated by two major companies, Apple and Samsung. Both globally and within the New Zealand context both companies are using many tactics and strategies such as clever marketing campaigns, market segmentation and product value to win customers and gain a competitive advantage in the market. After analysing both companies and their marketing strategies this essay will make suggestions as to probable strategys for how Apple and Samsung can improve their operations and in turn increase their sales. In general terms, market segmentation “involves dividing a market into smaller segments of buyers with distinct needs, characteristics or behaviours that might require separate marketing strategies or mixes.” (Kotler, Burton, Deans, Brown and Armstrong, 2013). For large companies like Apple and Samsung it is crucial that they know who their customers are and what they are looking for in a product. Markets can be segmented in many ways, for example geographic, demographic and behavioural, the main market segmentations used by both Apple and Samsung are demographic and behavioural. Demographic segmentation focuses on things like age, gender, and income, the latter being the most important for companies when deciding how to price their product. Behavioural segmentation includes benefits sought by customers, loyalty status of the company, and attitudes towards the product, this can be created by the company through advertising. Within the New Zealand...
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...Sample 1 – High score Introduction Marketing ethics refers to the moral principles concerning acceptable and unacceptable behavior related to the operation of marketing by business people (Barron’s Educational Series, 2007). In order to obtain higher profit, some of the companies may violate business ethical values. Background Mattel founded in 1945 is one of the largest toy companies in the world (Fortune, 2008). Although Mattel is a major toy company, there are many unethical issues found. Firstly, Mattel`s products contained lead paint and tiny magnets that could be swallowed (Mauro, 2007). Secondly, Mattel recalled toys frequently as there were five recalls in less than a year (Mattel.com, 2010). Thirdly, the packaging of Mattel`s product contributed to rainforest destruction (Jakarta, 2011). According to the American Marketing Association (AMA), these activities are unethical and violate 3 ethical values including responsibility, honesty and citizenship. Responsibility For responsibility, Mattel failed to accept the consequences of our marketing decision and strategies. Mattel did not recognize their special commitments to vulnerable market segments such as children who may be disadvantaged. First of all, on August 14 2007, Mattel`s product, the ‘Sarge’ cars, was discovered with lead paint and tiny magnets which are harmful and dangerous to children. Although the product was recalled, some of the products which are claimed passed still contain lead paint...
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...Student No: 6125943 Evaluating the efficiency of marketing management of Samsung Academic subject: International Business Word count: 1515 Today, Samsung has become one of the leading brands in TV sets and mobile phone all over the world. (Wreden 2004). However, twenty years ago, Samsung was a small company and it only occupied a small market share in Korea. The purpose of this essay is to analyze the efficiency of marketing in the Samsung. The meaning of efficiency in marketing management is that companies make right strategies to provide maximum revenue. This paper will use the method called “4P” to analyze the efficiency of marketing in Samsung Company. “4P” stands for Product, Price, Place and Promotion. Firstly, it introduced what they have done in products. Specific are high quality products and analyzing customers’ predilection and right life cycle make this company efficient., Secondly, they made corrects pricing decision which improve their distribution efficiently After that they selected some efficient distribution channels which help Samsung save more money than before. In the fourth part, they use efficiency promotion methods to publicize their goods. These four parts show that Samsung has done an efficient job in marketing. However, there are still some potential problems such as changing prices in short term and improving customer services. These problems have perhaps wasted the company’s money or brought unsatisfactory effect...
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...Boston University Study Abroad London International Marketing SMG MK 467 (Elective B) Spring 2013 Instructor Information A. Name Jill Nurse Course Objectives This module aims to develop a critical understanding of the process, aims and challenges of marketing in an international environment. It will teach how international marketing differs from traditional, domestic marketing while emphasising that the two disciplines are underpinned by the same principles. During the semester you will learn how key environmental forces in international markets provide both constraints and opportunities to companies operating overseas. The module will also demonstrate the influence of international competition, market segmentation and strategy decisions specific to international marketing. Specifically the course aims to: • • • • • • Provide an understanding of the practice, strategies and goals of international marketing Demonstrate how international markets are different from domestic markets and provide an analysis of how international marketing environments can be understood and negotiated Analyse the impact of cultural, social, political and economic factors on marketing strategies Determine when to use different product-market entry and penetration strategies Discuss how and when the integrated marketing mix should be utilised in various international markets Provide an overview and discussion of academic marketing literature on the subject which will be applied to specific international...
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...International marketing strategies that Apple Inc. currently does in order to promote their products. The key strategies will be discussed and explained further in more clarity. There will an investigation into any problems that Apple may face currently as well as potentially. Finally, there will be recommendations in terms of their marketing strategies will be given. Firstly, there will be an introduction into the company with clear background information. This will provide an insight into the formation of Apple Inc. and the mastermind behind Apple’s successful marketing strategies. Information on the key products that Apple produces and sells will also be given. The report will also look at the marketing mix of Apple, also known as the four P’s: • Product • Price • Place (distribution) • Promotion The 4p’s will be discussed in detail and there will be specific analysis on each of the core elements in the marketing mix. Therefore, the importance of having quality products will be explained. Also, the reasons why price plays a pivotal role in terms of Apple’s international marketing will be specified. Apple’s distribution policies will be examined and explained; as well as the promotion strategies that are used by Apple to enhance its global appeal. The report will also provide a SWOT analysis; this is a strategic method that will be used in order to evaluate Apple’s strengths, weaknesses, opportunities and threats in terms of their international marketing. Therefore...
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...Table of Contents Section A short answers…………………………………………………………………………………………………………………………..1 Section A short answers…………………………………………………………………………………………………………………………..2 Section A short answers………………………………………………………………………………………………………………………..…3 Section B Essay………..………………………………………………………………………………………………………………………………4 Section B Essay………………………………………………………………………………………………………………………………………..5 Bibliography…………………………………………………………………………………………………………………………………………….1Section C calculations Question 1- productivity…………………………………………………………………………………………………………………………7 Question 2- forecasting………………………………………………………………………………………………………………………….8 Question 2- forecasting………………………………………………………………………………………………………………………….9 Question 2- forecasting…………………………………………………………………………………………………………………………10 Question 2- forecasting…………………………………………………………………………………………………………………….….11 Section A: Short Answers 1) It is difficult to improve service productivity because services cannot be stored on shelves for sale at a later date. Also, in the service sector, it is not always possible to increase output given the same number of input, as the input is usually people and the service experienced by them contains many variables, each of which can lead to a different outcome for the consumer. For example, whenever I visit my hairdresser in Jades Hair Salon, I come back very happy knowing that my hair will look neat and perfect. However, recently, my hairdresser seemed very rough while combing and trimming my hair and even at the end,...
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...The Warwick MBA Assignment Cover Sheet Submitted by: 1167477 Date Sent: 2013-12-09 Module Title: Strategic Marketing Module Code: IB8050 Date/Year of Module: December/2013 Submission Deadline: 2013-12-09 17:30 Word Count: 2890 Number of Pages: 11 Question: [Question Number and Title, or Description of Project] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” 1 Nokia shifting from a “Leader” to a “Challenger” – Marketing Strategy of Nokia Lumia 1020 1. Executive summary Nokia was one of the most recognized and well-loved brands in the world. It was trampled and nearly destroyed by the disruptive innovation of Apple’s iPhone and the massive success of Android OS in the smartphone sector. Nokia holds many of the key technologies for mobile devices, but lacked the foresight and leadership to seize the massive opportunity in the shift from feature phones to smartphones. (Patric, 2013) In order to regain its lost market share and return to the leadership position, Nokia created series smartphone...
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...consumer. For example, whenever I visit my hairdresser in Jades Hair Salon, I come back very happy knowing that my hair will look neat and perfect. However, recently, my hairdresser seemed very rough while combing and trimming my hair and even at the end, my hair setup did not turn out quite well, and thus it made me very unhappy about it. Another example is my favorite restaurant Wishbone, recently the service quality seemed very poor to me as the staffs do not greet in a friendly manner plus the food takes so much time to get served which makes us even more frustrated. As with manufacturing firms, successful service businesses use marketing as a tool to strongly position themselves to selected target markets. These firms develop their positions by using marketing mix activities. Since services are different from tangible products, they need additional marketing approaches. For example, products of Pure Fiji are manufactured to the premier American Quality Control Criteria with the use of the proper manufacturing guidelines. Pure Fiji produces in bulk, stocks their outputs and sells them as orders pour in. Even procedures and tests of the products are tested on a person’s skin to check for allergies or to see if it is suitable for their skin type. Thus, at the end of the day, the buyer is fully satisfied purchasing the product due to good internal quality service or greater service value. Another example is Rewa Co-Operative Dairy Company. It adds value to local raw milk...
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...Below is a free essay on "Mobile Marketing" from Anti Essays, your source for free research papers, essays, and term paper examples. Mobile Marketing Introduction The mobile market has revolutionized the way we go about our daily business. From checking our email, doing our banking, getting involved in social media and even operating our automobiles, mobile devices are essentially becoming the world's remote control. But what about businesses, and their use of these mobile devices? Companies from all over the world are coming together to create mobile tools which increase business utility and increase overall business value. This report covers a few of those utilities and the businesses that have made excellent use of mobile devices to generate value. America's Obsession Did you ever wonder if you could get good deals when eating out on a Friday night or how about when passing by a store? Well mobile coupons make this thought a reality. Huge brands like Jack Astors, Sears and Leon's are beginning to take advantage of mobile marketing by offering you discounts on the go (Perez, 2010). When you sign up with one of these business' newsletter you will most likely be given the option to subscribe to their mobile advertising service supported by a company called Yowza (Perez, 2010). When you subscribe to this service you are gaining a sense of participation and affiliation with the businesses you love most. Along with this you are essentially linked into a vast mobile...
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