...HISTORY OF THE IPHONE * In January 2007, Steve Jobs introduced the Apple iPhone during his keynote address at the Macworld Conference and Expo. In its first appearance on screen and in Jobs's hand, the phone looked like a sleek but inanimate black rectangle. * Then, Jobs touched the screen. Suddenly, the featureless rectangle became an interactive surface. Jobs placed a fingertip on an on-screen arrow and slid it from left to right. When his finger moved, the arrow moved with it, unlocking the phone. To some people, this interaction between a human finger and an on-screen image was more amazing than all of its other features combined. WHAT CAN WE DO WITH IPHONE? In some ways, the iPhone is more like a palmtop computer than a cellular phone. As with many smartphones, you can use it to make and receive calls, watch movies, listen to music, browse the Web, and send and receive e-mail and text messages. You can also take pictures and video (using an iPhone 3GS or later model) with a built-in camera, import photos from your computer and organize them all using the iPhone's software. IPHONE The basic idea is pretty simple -- when you place your finger or a stylus on the screen, it changes the state that the device is monitoring. STRUCTURE OF THE IPHONE The iPhone is a flat, rectangular phone with a touch screen and a camera lens. The narrow outer edges have several controls and plug receptacles. The off and on button is located on the right side, with the receptacle...
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...don’t think that there is any other technology invention that has done the above more than the iPhone, the Gphone (Droid) and in some cases the Blackberry. 3) What was the impact on the companies operating in this particular industry? The impact on the companies operating in these industries has been phenomenally profitable. Let us take for example the iPhone…there have been lines around corners and internet servers crashing because of the desire of having first dibs on these phones. Companies not only have to contend that other carriers and manufacturers are catching up with them, but also they have to keep on tract with their upgrades and ensure that their next operating system or their next generation has more features, capabilities and app functions than the ones that came before. 4) Who were the winners and losers? Explain why some prospered while others failed? Winners: - The consumers – They are able to walk around with the internet at their finger tip, there is no longer guessing about where can I find an Indian Restaurant in this area? Or How are my stocks doing today? The answers to these questions are a “type a website in phone” answer away. Also with regards to consumers it has brought different generations on the same playing ground…the baby boomers are in the Apple store as much as the generations Xs. I have seen grandma’s on the streets texting away at their iPhones. Losers: - The Phone/Internet Companies – Companies like Vonage, there is no need for me to...
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...chose not to retail it to prevent having an effect on the MessagePad sales. In 2007, Apple decided to re-enter the mobile-computing markets and introduced the iPhone. The iPhone is smaller in size than the iPad and features a mobile phone and a camera while also initiating the finger-sensitive multi-touch touchscreen of Apple's iOS mobile working structure. The release of the iPad had been assumed for numerous years by the end of 2009. Many rumors spoke mainly about “Apple’s tablet” and suggested names such as the iTablet. In January of 2010, Steve Jobs introduced the iPad at an Apple press conference in San Francisco (Ritchie, R. 2014, October 6). The first Apple iPad was released in April of 2010. The use of the iPad is constructed throughout the device's wide range of a touch screen, which includes a simulated keyboard. The iPad contains already installed Wi-Fi and on certain styles, a cellular connection. On a financial conference call in October of 2010, Steve Jobs stated that Apple retailed more iPads than Mac computers for the fiscal quarter. Before the actual unveiling of the iPad 2, Apple retailed more than 15 million iPads that were first-generation and at the end of 2010, reached 75% of tablet PC sales. According to PCMag, there has been over 200 million iPads sold as of June 2014 (Apple iPad Reviews, News, Tips | PCMag.com. 2011, May). The Apple iPad was chosen for the basis of this assignment because Apple is a strong and well-developed brand and the iPad has numerous...
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...Introduction Apple Incorporation is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. The company designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS X operating system, iLife, iTunes, and peripherals such as printers or storage devices that go with these products. But the most famous product that they manufacture is Macintosh line of electronics that is the iPod, iMac, Macbook, iPhone and iPad. Apple Incorporation ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple Incorporation is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple Incorporation was found by Steve Wozniak and Steve Jobs. Both of them were college dropouts. It was first incorporated on January 3rd 1977. Previously the company’s name was Apple Computer Incorporation but it became Apple Incorporation on January 9th 2007 because of the company was ongoing expansion into consumer electronics. Up to September 2010...
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...Well... APPLE DOESN’T HAVE SOME special place where their marketing secrets are kept, unless of course you count their charismatic CEO’s brain. The five secrets I offer here are careful deductions, empirical results and the product of my career as an engineer, sales rep, product manager, marketing executive, parent, son and avid consumer (although not necessarily in that order.) These secrets are super condensed learnings from my nearly decade-long tenure at Apple about how and why people spring to action. Since that time, I’ve uncovered many ways that can enable any company to tap into people’s innate desire to share their passion for products and help create “lift” the irresistible force of millions of customers selling your product for you. Just as Apple has harnessed this power more than any company in history now you can too. So even though these really aren’t Apple’s secrets these just may be even better. Here are my proven ideas to help you market like Apple and improve your business and your reputation at the same time. All I ask is that you share this eBook with everyone and please come to MarketingApple.com to share your thoughts, ideas and comments to improve on our collective ‘secrets’. OF COURSE THE REAL SECRET is there are more than just five secrets. But you’ll have to visit my website - or hire me to learn the rest. Enjoy. Copyright holder is licensing this eBook under the Creative Commons License, Attribution 3.0 http://creativecommons.org/licenses/by/3...
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...could service for next to almost all your technologic needs. The apple store is one of the smartest places on the planet. They work for you the people, me being a student I look up to people that can make my life easier and I view them as daily heroes of humanity that do not get enough praise. Now you may say to yourself well Farley its just the apple store theirs nothing special about that. Fine I will prove to you in these next paragraphs why I hold the apple story so high in my heart. 2009 March 28, I had just enter training school in the military and I was a young naïve marine and I had just enter sprint and purchased my first cell phone it was a fairly simple mode no crazy features just enough to call mom. It wasn’t any iPhone but it did the job I guess. I know what you’re thinking what does this have to do with the apple well first off the phone already started giving me problems within the first month of having the phone. And yes customer service was horrible when I went to the store they told me to call up the head quarters and when I called the head quarters they told me to go to the store. Now you can see the frustration I had at this point. I was angry like how can you play with your customers like that. After have this phone for two years in which I replaced it 4 times I finally got a new phone an Lg when the android technology first came out .At this point in my life I was very anti apple product, because I believed it was all media hype and it was overly...
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...early and often. Introduction As B2B marketers, it can be easy to look at RedBull and Coca-Cola and wonder how we could ever be as innovative and exciting in our boring industries. Before you start throwing yourself a pity party, remember that your target audience does not think your industry is boring. They love it, they live in it everyday, and they bore their friends to death on the weekends talking about it. Think of these people while you're planning, creating, and promoting your content. Image Source: http://wrd.cm/1ajS9jU Build a Strategy Before you put finger to keyboard you need to construct a strategy. This strategy serves as your atlas. Your atlas allows you to navigate your course like a true sea captain. The most essential component of your strategy is your goal; it is the X of your treasure map. Image Source: http://bit.ly/1gBvweH Strategy Quick-Tips • Focus your inbound marketing strategy on the questions your prospective buyers are asking. • Plan your strategy in quarters. For the upcoming quarter, plan out each blog post around a content offer, plan out two content offers for the following quarter, and pick a theme for the next two quarters. • As you create your content, look at the analytics, hone your strategy for the next quarter and plan a theme for three quarters out. Create Detailed Personas Creating epic content marketing starts by putting the customer first. To create content that will...
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...Nordstrom is known for it’s high quality of service and clothing options for all types of people. The idea or story of the mens department is to bring all luxury at the finger tips. The layout of the men’s section varies from store to store, but the majority of them have it as being shoes on one side of the wall and it flows right to mens everyday casual wear, then into men’s accessories, and finally the suiting area. Men’s fashion can go from one extreme to the other from bright and bold colors to the monotone suiting for their business meetings. Nordstrom carries nothing but the best in quality and brand names that men usually know and recognize. They carry sizes from twenty-nine waist to a forty-six waist. When a male goes into Nordstrom they usually have money to spend and some do not care how much they spend on clothing as long as it’s a known brand, it looks good, and makes them feel good. The common issue with some male shoppers is they do not have an idea of whats going on in the fashion world. What trends are in and what trends are out of style. The idea of the neck size, arm length, blazer size, and fit are all issues that males have in shopping. When males find something they like they stick to it like glue. When that style in pants and or shirts is out then they get frustrated because now they have to investigate what other fit is better for them. It’s time consuming and being in a mall is frustrating to some. They do not want to deal with the people and having...
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...Embedded in the left side of his face are several gold wedding bands and engagement rings. They sparkle through his black Chin Strap style mustache and beard. His shiny, dark hair hangs to his shoulders fitted with an extravagant white suit and blood red turtleneck. He is relaxed, concentrating with a finger on his temple and the other hand hanging off his crossed legs. He rests upon a white, marble throne adorned with red cushions on the arms and seat. It sits on a massive pool of sparkling, clear water covering the entire floor. Behind his throne is a marvelous waterfall made of black marble boulders. The domed room is huge, ceiling to floor windows covering the walls, showing the grand landscape of New York City. His flawless feet dangle over the water, gently grazing it with his big toe. He stares into the pool, filled with millions of assorted wedding rings. INT. DEBATE HALL – DAY An assembly of tuxedos and fitted dresses applaud two men on stage behind individual podiums. On the left is ARTHUR ROTHSCHILD, early thirties, brown-eyed white...
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...the concept and design of what it will look like and its functions. It will be available to the public early next year. This article discuss’s the color ways and the size of the watch, there are a surprising number of options. There are three versions of the square watch face, each with its own color selection. Also, the watches are available in two sizes, the small is 38 mm and the large is 42 mm. The watch is said to be lightweight and very fitting to your wrist. The watch is not in any way like a regular cell phone though. You cannot write emails on it, text, or make phone calls. Apple hopes people will choose to communicate using what it calls “Digital Touch,” a combination of drawings and vibrations. You can make doodles with your finger tips, send custom vibration patterns, or even send your own heartbeat to another Apple Watch wearer. The battery life may be an issue for the watch though, Apple would not disclose any information about the battery to the public. There are many power saving technologies in the watch, but an Apple representative said the company expected people to charge their watch every night. Against the rumors, the watch will not be able to charge wirelessly, it will need a physical connection to a large curricular charger that attaches to the back of the watch via magnets, similar to the current MacBook MagSafe cords. The article claims it is “Too soon to judge” the watch because there is still so much information we do not know about it. 2. Article...
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...MIB 36 Managing Technology and Innovation Incremental and Radical Innovation Assignment 16/11/2014 Felipe Santos Hui Zhu Roberto Sanroman Incremental Innovation The original Xbox, introduced in 2001, is a computer with both hardware and software that allow it to run video game software. Essentially, it was Microsoft’s first video game console that was mainly competing with Sony’s Playstation 2, Sega’s Dreamcast and Nintendo’s GameCube. More specifically, the Xbox was a Windows PC with a modified Pentium III processor, alongside powerful display graphics, audio hardware, and a modified Windows 2000 OS. Today, incremental innovations to the Xbox have led Microsoft to unveil the Xbox one. The Xbox 360, its predecessor, was launched in 2005 and had more components under its belt than the original Xbox. For example, the console had a custom IBM Power PC-based CPU with three 3.2 GHz cores, custom ATI graphics processor with 10 MB embedded DRAM, a 512 MB 700 MHz GDDR3 RAM, a detachable and upgradeable hard drive, a 12x dual-layer DVD-ROM, support for up to four wireless game controllers, three USB 2.0 ports, and two memory unit slots. The original Xbox included an online service (Xbox Live) for players to compete against each other online, but for a premium price. On the other hand, the 360’s Xbox Live service allowed users to use the service for free by introducing a ‘Silver’ membership (free). Additionally, Xbox Live now allowed the ability to stream multimedia content...
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...passing fade. There are many uses and applications for mobile computing and social networks. In this paper a few of these aspects will be examined. First an assessment will be made as to the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. Second, an evaluation of the benefits realized by consumers because of the ability to gain access to their own data via mobile applications will be completed. Third, the challenges of developing applications that run on mobile devices because of the small screen size will be examined. Forth, the methods that can be used to decide which platform to support, i.e., iPhone, iPad, Windows Phone, or Android will be described. Fifth, due to mobile applications requiring high availability because end users need to have continuous access to IT and IS systems, a discussion of the ways of providing high availability will be undertaken. Finally, because mobile devices are subjected to hacking at a higher rate than non-mobile devices, methods of making mobile devices more secure will be examined. Mobile based applications provide a wealth of information to the end user and businesses alike. Users on the go can download and upload information effortlessly on the go without having to boot up a traditional computer. Businesses can capture customer data from these mobile devices...
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...did you meet? 2. What's your favorite memory together? 3. Describe each other in one word. 4. What's your dream job? 5. What's your favorite makeup brand? 6. What is something that annoys you about the other person? 7. If you could go anywhere in the world together, where would it be and why? 8. Favorite inside joke? 9. Who takes longer to get ready in the morning? 10. Favorite season? 11. Favorite song? 12. What is it like being best friends with someone who is obsessed with youtube. 13. Heels or flats? 14. Pants or dresses? 15. Favorite animal? 16. If your house was burning down, and your entire family was sure to be okay, what would you save and why? 17. Comedy, horror, or chick-flick? 18. Blackberry or iPhone? 19. Favorite movie? 20. What is something weird that you eat? 21. Do you guys have anything matching? 22. What's your favorite TV show? Spoons Deck A standard 52-card deck. To play the Spoons version, you also need one spoon for each player except one. EXAMPLE: With 8 players, you need 7 spoons. For Pig and Tongue, no extra equipment is needed. Goal To be the first to collect four cards of the same rank. If an opponent beats you to that goal, to not be the last to realize it. Setup For each player in the game, you need four cards of the same rank from the deck. For example, with 5 players you could use the Aces, 2s, 3s, 4s and 5s. Shuffle the cards and deal them to the players. Each player will have four cards. ...
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...Proposal Team Alpha CJA/214 June 03, 2014 Robert Gasior Policing in this day and age is not about just keeping the peace in the community. Officers have numerous responsibilities and have an abundance of new technology at their finger- tips. The technology that we have now helps the officers perform at a higher level, when it comes to crime solving, communication, making communities, and decreasing crime levels. GPS tracking and Biometrics are two very useful technologies that allow the officers of the law to catch more criminals and solve crimes a lot quicker and more efficiently. These two specific technologies allow law enforcement to catch more criminals and solve cases a lot quicker. GPS tracking systems are some of the most advanced technology that has come into play for law enforcement in this day and age. In the past, officers would have the tedious job of following criminals on foot for days or even months at a time ("GPS Tracking for Law Enforcement", 2013). Officers now have GPS tracking technology, and that allows them to monitor potential suspects actions and movements by remote in almost real time from practically anywhere by a computer that his hooked up to the internet. Officers are able to also monitor them by using an IPhone, Samsung Galaxy, and even IPad. This incredible technology will permit law enforcement to dedicate more of their valuable time, resources, and money by resolving crimes that individuals commit a lot faster. This will give the officers...
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...Assignment Business and Managerial Economics Teacher: Ellie Semsar Student Name: Robiul Islam Student ID: B0261DADA0410 Personal computers are very imperative in the current world of nowadays. Today, PCs hold fabulous consequence. Several numbers of us will be thrilled without a computer, as it becomes a part and parcel of our daily life. Computer becomes a significant tool for keeping archives. For computer data analysis become tremendously easy and we can do it now in a single mouse click. Now-a-days though the demand of personal computer is increasing rapidly but it price also falling day by day. There are some particular reasons of it, what is given underneath: * Production cost * Price inflation * Perfect competition market structure * Technological improvement * M-commerce * Inelasticity of product Though, we can think that demand of the personal computer is going up day by day for its effectiveness. There is also a close relationship between population and demand in economics. Because, as the factor of demand we know that, if population goes up demand also go up. Population↑ = Demand↑ If population increase from P1 to P2 demand also increases from D1 to D2. Production cost of computer: now most of the computer manufacturing companies don’t have big stores everywhere. Most of them are now selling their product by the website. They are selling computer by taking order at website. For that reason they don’t...
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