Summary of Task One
The product selected for this project is I phone. Apple has been going through innovations since beginning. A series of innovative products had been introduced by apple that changed the industry trends such as I phones and I pads. They combine the innovation, design and marketing to gain the competitive edge over the competitors. This company is continuously innovating but there is strong competition in the market. Therefore, taking into account the task one will be accomplished. The first task of the assignment is very critical and requires full understanding ad theory application of the learnt material in the course of marketing design and innovation. The first task of the assignment is divided into three sub-tasks. The first task related to the benefits and value which are sought by the consumers utilising the services and products. The values have been very extensively researched out and there are different types of values as according to Anderson et al 2006. In this section, I intend to add the value types and how these values delivers benefits, what specific value and benefit is delivered and what the consumer wants will be reviewed in relations to Apple i-phone. Innovation an important value (Von, 2003) will be discussed in relation to the case.
The second sub-section of the assignment required from students to write about the uniqueness of its design elements – shape, colour, design, imagination, relevance and Usefulness (Jordan, 2000). In this section, the use of material from research articles and blogs will be made as this will require lots of knowledge input from the Apple i-phone. The last sub-task one requires to analyse brand appeal of selected product. In this case, the use of Apple i-phone brand appeal in relation to major competitor will be listed so that a clear understanding of what Apple is doing and what the competitors