...Apple introduced its first phone into the market in 2007. This new product was introduced to consumer as the iPhone and item became a flagship product of the company that attracted consumers from the start. The company offered an innovative smart phone which allows users to not only make calls but to move seamlessly from listening to music, to browsing the web, checking emails and back at the touch of a finger The company presented its product based on four pillars. It offered a small amount of products, focused on the high end, give priority to profit over market share and created a halo effect that makes people starve for new Apple products (Nielson, 2014). Apple surprised consumers with the release of the iPhone and today it continues to dominate by continuously reinventing its product. In this paper I will present a business proposal for the iPhone that addresses market structure, price elasticity, marginal cost and marginal revenue, suggested non-pricing strategies, barrier to entry and fixed and variable cost. Additionally, I will recommend an appropriate pricing and non-pricing strategies for the iPhone based on the projected economy's stage in the business cycle and the prevailing projected economic conditions for one or more macroeconomic factors. Market Structure According to InvestorWords, market structure is defined as the collection of factors that determine how buyers and sellers interact in a market, how prices change, and how different levels of the production...
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...ECO 561 WEEK 4 APPLE IPHONE BUSINESS PROPOSAL A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=eco-561-week-4-apple-iphone-business-proposal Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 Apple iPhone Business Proposal Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category...
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...1. iPhone marketing plan Yesterday I’ve found a very interesting document on Google Groups and decided to post it here. iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared with general phone market. The market will rapidly increase in coming years due to lower prices and greater power. [pic] SWOT Analysis Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that the iPhone has limitless potential for upgradeability. Ease-of-Use – The all-new touch screen interface making operations extremely intuitive. It is radically different from those of other phones or PDAs that recognizes multi finger gestures, just as the human hand normally...
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...http://hwsoloutions.com/?product=eco-561-week-4-complete Visit Our website: http://hwsoloutions.com/ Product Description PRODUCT DESCRIPTION ECO 561 Week 4 COMPLETE Apple iPhone Business Proposal Apple launched its first phone known as the iPhone in 2008; the phone is designed to target people who wanted and needed to communicate and store information. The phone is design to provide a wireless Internet connection, music, and talk into one. The features of this phone include a 3.5 touch screen without the aid of a keyboard, using more than one finger to control the phone, and shifting the screen to view in different modes. The market for the phone was small in 2008; but today the phone has taken over. In this paper I will present a business proposal for the iPhone addressing the market structure and the elasticity of demand for the phone. Market Structure The Apple smartphone is part of an Oligopoly market; an independent market and has its own behaviors strategies. According to McConnell, Brue, and Flynn (2009), “Oligopoly, in contrast, blends a large amount of monopoly power, a small amount of competition through entry, and considerable rivalry among industry firms” (p. 222). Because Apple’s smartphone industry and competition was small, it needs to take control of the market by differentiating the iPhone from others phone in its category. Apple needs to develop a plan that will help them to target the upper class professionals first, next taking over the college students,...
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...BUSINESS RESEARCH REPORT PROPOSAL Student’s Name University Affiliation Business Research Report Introduction After a great talk with the Holmes Institute students, we decided that our research will be based around the various problems that owners were getting from their iPhones.The various issues obtained from research include; battery life and strength of the signal. Due to the obvious truth that apple have dominated the whole market in mobile phones since it was released in 2007, we decided that this will be our topic of research. According to recent research 44.9% of the mobile phone market is owned by the Apple. It should be noted that several additional articles were actually published that were addressing the various problems which were being experienced by the Apple users. It should be fascinated if we investigate whether the same number of problems was also facing the students in the Holmes Institute. The research proposal will be founded and be discussed in details and in systematic order. The background information will discuss the literature review of the proposal in depth hence establishing the relationship that can be found in the research work. The problems and the objectives will also be discussed to form the basis for the real discussion. The mechanism and the techniques of the research and data collections will also be discussed in the report. Finally the report findings and conclusion will be drawn to finalize the research work. Background Information ...
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...Business Proposal Kareem M. Williams University of Phoenix ECO 561 Virgil Dartey December 8, 2014 The Smart Phone Business proposal The smartphone industry is developing at and extraordinary pace since the invention of touchscreen and smartphone technology. The new technology development of the IPhone is creating a high intense competitive market and creates the need for constant innovation and separation from other competitors in the market. Since the introduction of touch screens and advanced 3, 4, and 5G technologies, the consumer trend and market curve is leaning away from the standard cell phone such as Motorola, Razors, and Blackberry to IPhones, Samsung Galaxies/Notes, Windows HTCs, and other substitutes with similar capabilities. Cellular phones no longer only serve as a verbal communication device but as a compact computer that has many of the same capabilities that the laptop or personal computer has in the home. Market Structure The smartphones market is relatively young and in the maturing stage with new and improved technologies developing every day. The direct competitors for Apple Inc. are Google, Samsung, Hewlett-Packard Company, BlackBerry Limited, and Microsoft (Apple Inc., 2014). There are large numbers of corporations in the smartphone industry, but none as large as the aforementioned top competitors. Many of the companies sell a similar product, but each tries to differentiate itself from the competition (McConnell, 2009). Apple sells its IPhone...
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...Memo to Business Partners Bob black MKT/431 July 28, 2012 Jack Hayhoff Memo to Business Partners Overall value proposition The overall value proposition for the iBerry combines business and user friendly technology, so consumers are able to conduct business while on the go with a friendlier interface for easy access. With a longer lasting battery then recent iPhone models the iBerry provides instant and secure access of business related apps, which allowing consumer to staying productive while on the go. Business users can be hard to please when it comes to smartphone, and typically prefer a simple design, complex features, reliable Web access, a solid camera, and easy-to-use keyboard which are feature that are incorporated into the iBerry (QuinStreet, Inc., 2014). Equipped with Blackberry’s iconic QWERTY keyboard on the iBerry, which also includes predictive text allow users to type entire sentences by just hitting a few keystrokes making the iBerry idea for conducting business on the go (Dubey, 2014). The iBerry also comes equipped with a screen size, weight, design, and interface of the iPhone allowing user to comfortably handle the phone with one hand, and view displayed information. Unique Product Characteristics The three main needs that business users of mobile phones cite as being necessary are: structural integrity, battery life, and screen size (Edheads.org, 2014) As Business men and women are constantly on the go and enduring different...
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...Request for Proposal Prepared for Potential Trainers of Microsoft Office Programs for iOS Technical Support Advisors By Amber Information Technology Manager Apple, Inc June 11, 2012 Table of Contents 1. Abstract 2. Introduction to Apple, Inc a. Company Description b. Business Goals 3. Introduction to Project c. Project Goals d. Time Allocated e. Budget f. Description of training 4. Administrative Information g. Qualifications h. Proposal Requirements i. Confidentiality Notice j. Reference Requirements k. Contact Information l. Deadline m. Vendor Selection Timeframe n. Selection Criteria 5. Glossary Abstract Due to the lack of knowledge of Microsoft Office by our iOS Technical Support Advisors, we must hire, our customer satisfaction surveys have declined. Our department is looking to hire trainers skilled in the use of Microsoft Office, to assist the advisors with becoming more knowledgeable of the software. Achieving the above will better equip the advisors to assist PC customers, as well as increase customer satisfaction. Introduction to Apple, Inc. a. Company Description Apple, Inc. designs and manufactures the iPod and iTunes, Mac laptop and desktop computers, the Mac OS X operating system, as well as the iPhone and iPad. b. Business Goals We strive to maintain loyalty of our consumers by providing excellent...
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...Generation’s Market Conditions This analysis focuses on market conditions for the smart phone device, the “Generation,” set to be released by the team’s company, “Centurion Mobile,” this fall. This new device is similar to Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011). Competition Samsung is a global leader for electronic devices. However, unlike most others the company did not start dealing with electronics, but with groceries and from 1958 started expanding to other industrial sectors such as media, chemicals, and shipbuilding until the 1970s. Samsung began dealing electronics in 1969 when it established the products Samsung is known for like mobile phones, computer devices, and other electronics. In the 1990s, the company began to establish factories in other parts of the world like The United States of America, Germany, Thailand, Mexico, and China. Toward the end of the 20th century Samsung developed smart phones and phones combined with MP3 (Rowley, 1998, p. 108-110). Today the company focuses to the 4G industry in which it has made steady growth. The Samsung Galaxy Note 4 may provide the most competition...
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...Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business; they’re scaled down computers that keep you in touch, keep you entertained and keep you informed.We probably spend more time with our smartphone than we do with our family,so having the right relationship with the keys, email,internet , store informations , entertainment along with using a mobile phone in one device. Five years ago the smartphone was a chunky,ugly device that could sync with the office email and calendar.Then the iPhone, happened.Now the smartphone is a mini computer,media player and A-GPS unit controlled from wide open acres of touchscreen and everyone’s got one. Our company will find your ideal smartphone life partner. We investigate that five main types,test six...
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...Commercial Analysis Extra Gum Commercial: The Story of Sarah and Juan Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life. Sarah offers Juan gum after their first fight and as she leaves to move away from him. Then as the montage emphasizes their love story and the distance now between them, it shows us something new. Now we see that Juan is drawing or writing on the Extra gum wrappers that Sarah gives him. Then when Juan visits Sarah in the city, Sarah is going to meet him. Sarah walks into a art gallery to find dozens of gum wrappers with pictures of each of the big moments in their relationship drawn on them. It appears that each time she offered him some gum, like the way they met, Juan would draw that moment on the gum wrapper and keep it. As Sarah is getting touched by the sediment, she comes upon a drawing of Juan proposing to her. In her surprise she turns...
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...|PLEASE ATTACH RECENT PHOTO |[pic] | | |Commonwealth Scholarship and Fellowship Plan | |APPLICATION FOR A COMMONWEALTH SCHOLARSHIP IN SOUTH AFRICA | |1.a) TITLE (delete as applicable) |Mr / Mrs / Miss / Ms / Other | |1.b) NAME (underline surname) | | |2.a) PERMANENT ADDRESS | | | |2.b) EMAIL ADDRESS | | |3. ADDRESS FOR CORRESPONDENCE (if different from above) | | | |4...
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...Program Planning and Grant Proposal HSM 270 Program Planning and Grant Proposal Working in human service fields certain individuals within the agency will be investing their time on program planning and grant proposals. Program planning is the first step in planning of a particular program in which needs funds. Program planning is a process with objectives, setting up goals and evaluation of all statistical data is measured. In this process of program planning; the team illustrates where a program or service might be needed in the community or city. It is a plan that someone or a group puts together so that the program function thoroughly. After careful ideas are secure in laid out on paper a grant proposal is the next step. The grant proposal must address the grantor’s goals, objectives and their main priorities. Through specific and clearly defined detailed information within the proposal would it be considered by the funders to be addressed. An application for a grant should include the following detailed information: 1. Table of contents 2. Abstract 3. Specific goals 4. Targeted area 5. Evaluation plan 6. Budget and budget justification 7. Community support Grants use the same basic information as with the planning of a program so that it can be approved. This process is one of the similarities between grant proposals and program planning. One difference is that a grant is a plan for money and a program plan is ideas that someone...
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...Grant Proposals It doesn’t matter if the business is just an agency, organization, for profit or non-profit they need money to operate. Profit companies focus on getting their funding through revenues and interest-bearing loans. Non-profit companies depend on grants, loans, and public generosity. It is a must to understand that non-profit agencies are businesses too and they also need a way to pay for their expenses. Writing grants is the way an agency finds funding. Either an employee professional grant writer or having administrative personnel to write the proposals, they then submit them for review to potential donors. Writing grants proposals is far from an easy to deal with. There are deadlines, awareness of what programs a funder is looking to invest their time and money into. Details for the application are an important part to writing a grant. Some are short and don’t require much information, while others require detailed description of the program. This is the grant writer’s priority to make sure that it meets requirement and all the information that is needed is there. The primary point to a proposal is that is to get their program out there and to make it clear and honest picture of the organization project for those funding and in general. The writer must convince the review committee that their program is the best to choose. Grant proposals are the entrance to a organization, and creative writing can either win the committee over or break the deal. The information...
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...THE RESEARCH PROPOSAL TEMPLATE This document has been set up to assist students in preparing the text for their research proposal. It is NOT intended as a document to guide you through your research proposal development, but to assist you in setting out the proposal, in terms of text layout, section headings and sub-sections. The Research Proposal is a complete description of the intended research, developed under the supervision of the assigned supervisor. Through the full proposal, the student needs to demonstrate convincingly that the study will make a contribution to a public health issue or problem. The full research proposal must be between 5 and 10 pages and should present the following: ▪ Title ▪ Brief Introduction ▪ Background and statement of the problem (this in the light of a thorough literature review) ▪ Research question or hypothesis, aim and objectives ▪ Study design (type of study) ▪ Study population and sampling ▪ Data collection methods and instruments ▪ Data analysis methods – if applicable statistical planning must be fully addressed, or the candidate should provide evidence that statistics are not required. ▪ Mechanisms to assure the quality of the study – e.g. control of bias, safe storage of data ▪ Study period - Timetable for completion of the project ▪ Participants in the study – all people involved in the study, and the role they play, should be identified.* ▪ Ethical considerations ▪ Resources required for the study...
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