...Business – refers as the reaction of the internal environment (management, finance, logistic, sales, etc.) towards the development of new marketing strategies and marketing mix programs. * Competitors – according to Dibb and Simkin (2000) the organization needs to put huge efforts into satisfy their target group but at the same time to be able to distinguish their product from the competitor’s marketing mixes Source: Adrian Palmer (2000) Business - Apple Inc is a company established in 1977 in California. It main activity is design and manifacturing of mobile devices, personal computers, digital music players and other software and hardware products. (Forbes.com 2014) Their new products iPhone 6 and iPhone 6 Plus the management of the company considers as something better than any other iPhone before. (ABCnews)...
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...AT&T Marketing Strategy Indicates Next-Gen iPhone Could Be Called "4G" BY A.T. Faust III on Fri May 06th, 2011 http://appadvice.com/appnn/2011/05/att-marketing-strategy-nextgen-iphone-called-4g Since time immemorial (read, “2008″), man has, with each impending refresh, debated the potential hot new names for Apple’s certain hot new iDevices. We are in such an era right now. With the upcoming unveiling of the next-generation iPhone, speculation is running wild regarding the name to be bestown upon it. iPhone 4G? iPhone 4S? iPhone 4GS? iPhone 5? iPhone SomethingElseEntirely? We don’t know (and won’t know) until Apple tells us, but some conspiracy theorists have noticed some promoted half-truths coming out of AT&T’s marketing department about what exactly constitutes cellular “4G” speed. Says Chris Ziegler, We’re well past the dream of saving the term “4G” to describe 100Mbps mobile networks, which was the original intent laid out by the UN’s International Telecommunication Union early in the last decade. We’re also well past saving it for LTE and WiMAX… But I’ve realized today that the term has reached new levels of irrelevance, because [At&T and T-Mobile are] not even saving it to describe the full capabilities of their newly-upgraded HSPA+ networks. The takeaway from this line of product-designation is simple: “4G” no longer means “4G,” nor does it even mean the slower 21 Mbps HSPA+. No, “4G” now means anything in the ballpark of 14.4 Mbps transfer capability. Or, you...
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...Lipitor and iPhone 4s: Setting the Stage for Industry Disruption - Christopher Bowe - ... Page 1 of 2 HBR Blog Network Lipitor and iPhone 4s: Setting the Stage for Industry Disruption by Christopher Bowe | 12:55 PM December 20, 2011 The two biggest product stories of 2011 were arguably Lipitor and the iPhone 4S. Although the two stories could not appear to differ more, both offer business leaders strategic lessons that are intriguingly similar. The Lipitor story seems to be about a managed end: the highly anticipated demise (due to the expiration of its patent last Nov. 30) of a blockbuster prescription drug. The iPhone 4S's story seems to be about a new beginning: the highly anticipated launch of the latest version of a blockbuster consumer-technology product. But they have fundamentally more in common than meets the eye. Both Pfizer and Apple use life-cycle management to explore a new way to drive the business and business model forward. In both instances, the lifecycle management innovation involves using disintermediation to change how the customer interacts with the product. And both teach lessons that apply across many industries. Lipitor's Long Good-bye Throughout its history, Pfizer's biggest product and the biggest-selling branded drug in pharmaceutical industry history, has delivered some confounding strategic lessons (http://blogs.hbr.org/cs/2011/11/say_farewell_to_lipitor_but_do.html) . With Lipitor's annual global sales still approaching $10 billion and new...
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...saying: Exaggeration promotes understanding. Though the story is not realistic, it is very useful to see what our world has become. Many of us don’t really look at other things than our phones, televisions or computers. With all the sarcasm and hidden metaphors, the story has a deeper meaning than just an Ihole. This is more of an allegory of the apple product, than it is a science fiction. Even though it isn’t science fiction, there are many elements of it. An example is the ‘Ihole’ swallowing everything it can get. The writer writes the story in a comically and sarcastic manner with a pretty serious subject. A mixture of reality and fiction, like the capitalistic mindset and the Ihole are some examples. The story is about Thierry. Thierry is a lonely and miserable man who works for an electronic company and lives with his sick mother. He invented the Ihole and made millions of dollars. And yet Thierry didn’t find it much pleasing being a millionaire without friends or healthy family. Before he invented the Ihole he had no enemies, no friends and not a life anyone knew of. After the Ihole, people either loved or hated Thierry for the invention he had made. Tough it was a beautiful design it was not very useful. The Ihole basically swallowed everything you dropped in there. It was an innocent invention in the beginning but when the new version came and people started to experiment and abuse it. The theme in the story is about how money isn’t helping on happiness and how a project...
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...off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple was the Apple II in the early 1980’s. The combination of Apple and a Visicalc spreadsheet, greatly enhanced financial and business plan modelling. Business models were more easily produced and what-if simulations were available at the click of a button. It was a great step up from the pencil and calculator. Seven years ago, I abandoned Microsoft and converted entirely to Apple. Apple Macs, MacBooks, MacBook Air, iPods, iTouch, the iPhone and the iPad, I had to try them all and never looked back This is the case study of Apple in the digital age. The great era of the iPod, the discovery of the digital hub and Apple’s move into the mainstream consumer market with the iPod, the iPhone and the iPad. It has many great examples for enthusiasts of marketing, leadership, organization, financial analysis and strategic management. The story begins almost ten years ago. In 2001, Apple sales fell by a third and the company reported an operating loss of $350 million some 6% of sales. The company was thought by many to be in trouble. In the same year the the iPod was launched, the concept of the digital hub emerged, sales have increased from $5bn to $65bn in 2010 and profits have soared to $18 billion. In 2011 sales revenues will exceed $110 billion. I hope you enjoy the case study. John Ashcroft Dr John Ashcroft PhD, Bsc(Econ) CBIM FRSA, is Chief Executive or pro.manchester, a director...
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...NET-583 1/28/2015 What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? In 1984 Mike Lazaridis and Douglas Fregin founded RIM. Rim is wire based Telecommunication Management Company and its head quarter is bases in Waterloo, Canada. RIM is best known as developer of smart phone for business and government usage. In 2000 RIM faced great challenges from NTP (New Technology Products) ,a patent holding company which focused on field of Radio frequency antenna design and wireless email. NTP notified RIM of their patent that its wireless email services infringed, and licensed. RIM argued their headquarter is in Canada so there’s no infringement. NTP filed law suit and it continued for six years. This impact on US Government so US Supreme Court have to involve. A risk of shutdown blackberry motivated not only in US business but also in defense department. RIM finally agreed to pay amount of $612.5 million to NTP. And this settlement gives instant increase of 15% in RIM shares. Another one is, in 1999 Glenayre Electronics filed a infringement suit against RIM and claimed interactive pager line used Glenayre’s power generation. And this cause delay in RIM’s contract reneal with BellSouth company. Also quarterly earnings report was lower than expected . Then RIM signed agreement with Dell computers and Dell started selling Blackberry at large corporate accounts. On 2001 RIM take revenge, filed suit against...
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...Nokia, they were also the most expensive, coming in at 20-40% more costly than its rivals. The Nokia 9210 was indeed the first real and true smartphone due to its open operating system. After that company like Rim, HTC and apple started producing smartphones. History of BlackBerry: BlackBerry is a line of wireless mobile devices developed by Canadian company Research In Motion popularly known as RIM. In the picture we can see Jim balsilli and mike lazaridis, maker of the world renowned Blackberry wireless solution. previously it was a computer science consultancy firm in 1984. Although Jim balsilli and mike lazaridis are the co-ceo of rim now But the company was started by lazaridis and his childhood friend Doug Fregin. Here In the cover story Fregin is labeled as a behind...
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...successful cell phone providers since releasing the iPhone in 2007 (Apple, n.d.). This product is revolutionizing the cellular phone industry in ways that no other product could ever do. But like any product, the iPhone must continue to grow to stay ahead of the competition and always to increase sales. One way to do this is preparing a sales plan that can keep the product successful and increase the products revenues as it goes forward. As vice president of sales for Apple (Apple, n.d.), it is incumbent upon Team B to implement such a plan. Topics covered include outlining where the product is in the product life cycle, an environmental scan, situation analysis, and a SWOTT analysis. Other topics to include are sales goals, strategic plans, tactics, a budget, and measurement tools. By providing this data, Team B will ensure a successful sales plan that will not only maintain the products current success but also provide it with a very bright future to keep sustainability high. A discussion of the executive summary follows. Executive Summary The Apple iPhone is by far the most advanced and successful phone on the market today. It set the standard for smartphones and left the competition far behind with the features and applications it offers. Between all the applications available for download, the easy access to voicemail and an easy to use keyboard this phone has set itself apart. With all these benefits and features the iPhone has eclipsed out of the growth stage in the...
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...required to be an effective communicator. Simplicity was a key feature of his speeches. If some part of speech had too much information, he used to divide it into smaller points so that audience can fully understand application of his ideas. His 2005’ commencement speech at Stanford University is cited as one of the most effective speeches and it is a good example to analyze communication style and skills employed in public speaking. The second speech analyzed in this critical analysis report is his iPhone introduction speech of 2007. This speech is quite long but it revolutionized smartphone industry of the world. Its impact was much larger than other speeches given by business leaders. To discuss communication style, skills and effectiveness, many of Mr. Job’s skills were researched for this report. But his commencement speech and iPhone introduction speeches are the primary source of this report. Commencement speech has more than 21 million views on YouTube. Same is true for his iPhone introduction speech so it would be fair to say that Steve Job has lot more audience (in millions) rather than only those present in his speeches. Communication Style, Skills and Effectiveness Steve Jobs was a great communicator and he reinvented field of business communication. In an article published in The Wall Street Journal in 2012, the newspaper researched how a whole...
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...Vodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce and develop must help them reach an overall market share of more than 25% from the products launch within 6 months. The campaign should not just advertise the iPhone 5 and its pricing packages, but also portray Vodafone’s persona and standards. Target Audience: The primary targeted market for a while has been between the ages of teens of around 15to fairly young adults of around 31. Competitors: Vodafone’s main competitors have been T-Mobile, Three, Orange, and 02 who offer similar products and services. Product Details: The best of its kind iPhone 5 is packed with technology and class. Some of the vital improvements are listed below: * Full High Definition Video and Photo Features with 8MP Camera * 4G Connectivity also available * Full High Quality Signature Retina Display Budget: Vodafone is going to splash out more than 1 million pounds for the campaign. Time: The promotional campaign must be finished and ready to launch alongside the iPhone 5’s release date. Creative...
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...Sandeep Kolipaka Research in Motion - RIM NETW583 05/20/14 1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handles those challenges? In 2000, RIM encountered a huge challenge in the form of New Technology Products (NTP), a holding patent company. NTP notified RIM of their patents that RIM wireless email service infringed upon and offered a license. However, RIM argued that there is no infringement as its replay stations were in Canada. NTP filed a law suit and the case had lasted for six years. The case had a big impact to US government so that the US Supreme Court had to involve. A threat of shutdown BlackBerry provoked big concerns from not only US businesses but also Department of Defense. To save the big market, RIM finally reluctantly agreed to pay a settlement of $612.5 million to NTP. The settlement brought a jump in RIM share nearly 15 percent which was a surprise. Protecting intellectual property is one of important security concerns of a company or firm. There are several ways to implement that policy by blocking video camera of employee’s phones and request them to register their phones. To protect its intellectual property, RIM records all of its employee’s conversations by using its domain. Anyhow, all communications within RIM network are logged and kept tracked. In case of any breach of information, the company will wipe out immediately all the...
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...AT&T Executive Summary AT&T provides telecommunication services to consumers, businesses and other entities. More specifically AT&T is classified as a diversified telecommunication services. AT&T has been around since 1876, when Alexander Graham Bell invented the telephone. (http://www.att.com/gen/investor-relations?pid=5711). Headquartered in Dallas, TX, AT&T is the largest landline and wireless service providers in America. They also provide Uverse, which is ultra-high speed internet and interactive high definition cable TV service. AT&T also provides wireless phone and data service, primarily to American customers, in over 200 countries. (http://www.att.com/gen/investor-relations?pid=5711). The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access). The wireless market is distributed between the following major competitors and distinguishing technology. AT&T- TDMA,GSM, UMTS/HSPDA Verizon Wireless – CDMA, EV-DO Sprint-Nextel- CDMA, EV-DO T-mobile - GSM, UMTS AT&T's Strategies vs. Competitors' Strategies AT&T's strategy is "bringing it all together for their customers, from revolutionary smartphones to next-generation TV services and sophisticated solutions for multi-national businesses." (http://www.att.com/gen/investor-relations?pid=5711). AT&T is a horizontally diversified, related businesses...
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...Apple’s Mission and Vision include: Apple's Mission Statement “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. (Farfan, 2015)”. Apple's Vision Statement “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings (Farfan, 2015)”. Apple’s current strategy and objectives were created by CEO Steve Jobs and have been reverberated by his successor CEO Tim Cook: 1. Offer a small number of products 2. Focus on the high end. 3. Give priority to profits over market share. 4. Create a halo effect that makes people starve for new Apple products. Apple has been at the forefront in technology innovation with the production of the MacBook, iTunes, iPod, iPhone, iCloud, App Stores, and future release of Apple Watch. The MacBook was the start of the newest advancement by Steve Jobs, who boasted its OS X does not get...
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...they are trying to maintain an image amongst their peers of the same clique. There are many negative consequences of being too materialistic due to focus on items more than themselves. Teenagers tend to value material items more than they value learning and becoming a better person. One of the biggest influences on teenagers nowadays is the media. They manipulate our teenagers into buying the newest and latest trends. Many studies have shown that television presents an unrealistic picture of many aspects of the American life. Celebrity endorsers may be influential because they are viewed as highly dynamic and they have attractive and likeable qualities, which teenagers are attracted to. Teenagers think that by buying the newest Apple iPhones that they see advertised by the media, they will fit in their social groups or be the coolest kids at school. Teenagers will spend money that they don’t have to buy material items that they don’t need just because of advertisements. They see Lebron James endorsing his shoe on television that supposedly makes you play better basketball and they immediately want it. The media is constantly pressuring today’s teenagers into buying materialistic things so it makes them feel like they can somehow relate to their favorite celebrity or athlete. In addition to the...
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...Group 4 (APPL) MGMT 4321 Dr. Richards 12 October 2013 Apple Analysis Apple Inc. was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. They originally launched one of the first personal computers. This company has come a long way in the last 39 years and has grown through their technology and innovation. They have had some stumbles along the way but their success over the years has dominated the negativity. In the last 15 years, Apple has introduced the iPod, Macbook, and the iPhone which has brought Apple most of its success. The economy and the technology has enabled Apple to be one of the most successful phone and computer companies in recent history. In this paper, we will break down their economic state based on GDP, inflation, unemployment, interest rates, monetary and fiscal policies. We will also discuss the industrial analysis based factors such as life cycle, structure, competition, demographics, and technology. Based on information we found we will relate certain aspects of the economic state and industry analysis. Unemployment takes a toll on the country as a whole, but it has much more specific effects as well. Unemployment has been relatively high in the past few years, but have started to return to a more acceptable rate. Creating jobs and decreasing the unemployment rate has a great positive impact on the economy. When businesses are hurting for money, they do not hire as many employees, and are forced to lay-off people. Also...
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