The Susan G. Komen Breast Cancer Foundation Nitara Williams COM2250 Professor Tim Houston

The Susan G. Komen Breast Cancer Foundation is the most widely known, largest and best-funded breast cancer organization in the United States Since its inception in 1982, Komen has spent nearly $1.5 billion for breast cancer education, research, advocacy, health services and social support programs in the U.S., and through partnerships in more than 50 countries. Today, Komen has more than 100,000. Komen supports for breast self-awareness as a primary method for fighting breast cancer. Komen supports universal screening mammography and breast self-examination, as well as ever-increasing levels of government spending on diagnosing and treating breast cancer. They promote early detection as the primary tool for preventing breast cancer deaths. Many scientific reviews have concluded that random screening mammography for all middle-aged and older women, regardless of each woman's individual risk of developing breast cancer, results in overtreatment of some women whose cancer would never harm them. For every one woman whose life is saved by screening mammography, 250 to 500 women will be told that they might have breast cancer when they don't. 125 to 250 will have biopsies performed, and between two and ten women will receive unnecessary treatment. Many corporate and charitable organizations run advertisements related to breast cancer, especially during National Breast Cancer Awareness Month, in the hope of increasing sales by aligning themselves with a positive, helpful message. In addition to selling pink products, corporate advertisements may promote the company's progressive policies, or may provide free advertising for a chosen charity. Medical institutions may run advertisements for mammogram or other breast-related services. Non-profit organizations often benefit from public service announcements, which are free advertisements provided by newspapers, radio and television stations, and other media. Some marketing blurs the line between advertisements and events, such as flash mobs as a form of guerrilla marketing. The typical participant in the breast cancer movement, and therefore the advertiser target audience, is a white, middle-aged, middle-class, well-educated woman. The organization has many ads fundraising due to their partnership high volume of partnership. These include prominent campaigns, such as those with Yoplait, which runs the Save Lids to Save Lives program, and a partnership with American Airlines. Also, they have the world's largest fundraising event for breast cancer, called Komen Race for the Cure. It consists of a series of 5 K runs and fitness walks to raise money for breast cancer, to raise awareness of the disease, to celebrate those who have survived breast cancer, and memorialize those who have not. Bringing more of awareness on young teens will keep them effective. By educating people all over the world to prevent, empowers women to take control of their health by educating them about their body. Although breast cancer can be deadly, it can also be non fatal if is treated properly. It is very important that women of all ages are educated about the different aspects of breast cancer early in life, so they can take that information with them throughout their lifetime. Early screening and detection of breast cancer is essential in its management and treatment. Survival rates are improving in developed countries but there is still a lot of improvement needed in poor resourced countries. Many women present with stage III or IV disease which sometimes requires surgery and expensive chemotherapies. Improved outcomes for breast cancer are more likely to happen when affordable screening, surgery and treatment are available. Catching this disease earlier means in most cases you are likely to have less aggressive treatment options. Every woman over the age of 18 years old should have an annual mammogram to help detect possible breast cancer. Finding out family history should also always be considered. Promoting more of Diet and exercise ads, along with non smoking ads, are some very important elements that could make them more effective. It is also important to note that men can also get breast cancer. There are also many famous women who have survived breast cancer, and through their speaking arrangements and other help, they have made a big difference in millions of women's lives.

References
Jump up to: a b Gayle A. Sulik (2010). Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health. USA: Oxford University Press. pp. 146–150. ISBN 0-19-974045-3. OCLC 535493589.
Cindy Schneible, VP Cause MarketingSusan G. Komen Breast Cancer Fndn. - Cause Marketing Forum - Cause Related Marketing Source". Cause Marketing Forum. 2003-06-19. Retrieved 2010-06-12.
http://ww5.komen.org/