...IMC Assignment: Critique: IPL Vs Cricket World Cup, Advertising Budgets Submitted By: Shyam Shet. E2009045 Every Indian marketer worth his dollar is gearing up to be a part of what is being touted as the biggest cricketing season of all time. In a month from now, an estimated Rs 1,500 crore of combined advertising funds will be pumped into the ICC World Cup starting February 19 and then into the Indian Premier League-4 (IPL) beginning April 8. Industry experts say this 90-day chock-a-block cricket calendar will, arguably, be the largest media extravaganza ever in terms of both viewership and revenue. What is interesting is that despite the overdose of cricket and the high cost associated with it, most advertisers are not deterred from shelling out the big bucks. In fact, they admit that cricket remains the best impact property in a fragmented media environment Is it worth shelling the big bucks on advertisements in World cup cricket & IPL? Cricket is religion in India & Cricketers are worshiped by a billion Indians. Despite the overdose of cricket, Indian public have certainly given a thumbs up to the mega event and there is certainly no reason, why this craze should not increase as the tournament progresses. Statistics have proved that ever since the commencement of the world cup, the viewership and advertisement revenues of General entertainment channels (GECs), are under tremendous pressure. As per data from TAM Media research, the Hindi...
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...THE IPL WAS WELL MARKETED Introduction IPL a franchised T20 cricket league consisting of 11 teams is the most shortened version of the cricket – 20 overs (or 120 balls) per side – and is played under a three hour timeframe. IPL was founded by BCCI and it’s into its eighth season and is very successful. IPL became the world’s most viewed T20 league in 2010. The estimated brand value of IPL was to be around US$7.2 billion in 2014. It bring forth players from different national teams, lured them with enormous pay checks through the process of auctioning, tie up with huge brands that advertised during the premium timeslots over the Televisions, introduced cheer leaders to the sport and got its way into the cricketing schedule. IPL catered to the mentality of the increasingly busy consumers by reducing the length of the game making it more innovative and enterprising. The T20 format was already existed in countries like the West Indies, England etc., but IPL brought in the exciting new feature of owning a franchise, as in the case of English Premier League, and have consumers support the franchises of their choice irrespective of players in the team. The experience was so tempting and extremely difficult to resist for a normal consumer. The shortened version of the game, the big names on the cricket field from all around the world, the celebrity factor and the cheer leaders made cricket fans hooked in front of the TV. What made IPL a success? * In India Cricket...
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...[Management Views from IIMB is an exclusive column written every two weeks for india.wsj.com by faculty members of the Indian Institute of Management Bangalore.] Who sells the largest number of cameras in India? Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note. Try this. Who is the biggest in music business in India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours). Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India. That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy you can't be farther from truth. Nokia confessed that they all but missed the smartphone bus. They admit that Apple's Iphone and Google's Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these ...
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...Champions League 2014 (CLT20) Schedule Champions League Twenty20 2014 tournament (CLT20) will be held in India from September 13 to October 4. A total of 29 matches will be played in the competition. Champions League Twenty20 2014 Schedule Group A: Kolkata Knight Riders (IPL 7 champions, India), Dolphins (South Africa champions), Perth Scorchers (Big Bash League winners, Australia), Chennai Super Kings (3rd in IPL 7, India), Group B: Kings XI Punjab (IPL 7 runner-up, India), Cape Cobras (Runner-up from South Africa), Hobart Hurricanes (Big Bash League runners-up, Australia), Champion side from the West Indies, Qualifiers: Q1 - Lahore Lions (Pakistan champions), Q2 - Mumbai Indians (4th in IPL 7, India), Q3 - Northern Knights (New Zealand champions), Q4 - Southern Express (Sri Lanka champions) Q1/Q3 will enter Group A if either of them makes it to the Group Stage. Q2/Q4 will enter Group B if either of them makes it to the Group Stage. If Q1 and Q3 both make it to the Group Stage, then Q1 will enter Group A and Q3 will enter Group B. If Q2 and Q4 both make it to the Group Stage, then Q2 will enter Group B and Q4 will enter Group A. (All times in IST) Qualifying Round in Raipur 13 September (Saturday) 4 PM: Northern Knights Vs Southern Express 8 PM: Mumbai Indians Vs Lahore Lions 14 September (Sunday) 4 PM: Northern Knights Vs Lahore Lions 8 PM: Mumbai Indians Vs Southern Express 16 September (Tuesday) 4 PM: Southern Express Vs Lahore Lions ...
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...Cricket, pre-IPL was a bit staid and long, engaging generally to young men from the sub-continent. It had lost its spark with the Englishmen and the West Indians apart from some notable exceptions like the Ashes. At the same time post IPL, we have had an altogether new kind of supporters who have grasped the diversion, its numerous contrasts with more and more thronging into stadiums to watch the matches. IPL figured out how to unite cricketers from diverse nationalities, lure them with fat pay checks, roped in enormous publicists who don't reconsider before spending too much on their brands for prime time eye space, got cheer leaders to cheer for teams and made their way into ICC's schedule. In this way, by a wise mixture of dealing with nature's domain almost consummately and organizing fabulous encounters each time a match was played, esteem creation was no more, the right of a solitary element. Rather, different stakeholders met up on a commonly remunerating stage and lavished the cricket cherishing swarms with some positively vital passage. The whole tournament was a runaway hit, with many attributable reasons. Some of them were: 1. India being a cricket crazy nation, anything with cricket sells. 2. By having regional teams for almost all big cities, IPL tackled the regionalist mind-set of Indians 3. With Cricketainment the IPL combined cricket and entertainment giving consumers a two-in one shot 4. Concept of cheer leaders was first for India. 5. The...
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...10. Suresh Raina (India) One of the more improvised finishers in modern one-day cricket, Raina is a swashbuckling left-hander from the state of Uttar Pradesh in India. His value in limited overs cricket is asserted by his presence in the Indian side from 2005, while also being the most capped player and highest run-getter in the Indian Premier League where he represents Chennai Super Kings. His attacking game can disrupt even he best of bowlers, while his part-time off-spin has the ability to break partnerships. He is one of the must have resources for a limited overs captain. NationalTeam:India Salary: $3millio NetWorth:$25Million Sponsors: Aircel , PepsiCO 9. Shahid Afridi (Pakistan) Boom-Boom’ Afridi brought the concept of a terrorizing finisher to the game. Anyone who watched his 37 ball hundred against Sri Lanka in 2000, the fastest ODI century then, isn’t likely to forget that innings in a hurry. Afridi held that record till New Year’s Day in 2014 when Corey Anderson bettered it by a solitary ball. Afridi is also a canny leg-spinner and not a part-timer. He has changed games with both bat and ball and has often proved to be India’s nemesis. Afridi currently plays only T20 cricket, having retired earlier from tests and from ODIs following the 2015 World Cup. NationalTeam:Pakistan Salary: $2.5million NetWorth:$27Million Sponsors: Head&Shoulders , Q-Mobile , PepsiCo 8. Yuvraj Singh (India) The Man of the Tournament in the 2011 World Cup, Yuvraj Singh...
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...After ‘tech savvy’ it is the ‘social media savvy’ that has become synonymous with today’s generation. About 2/3rd of Indians online spend time on different social networking sites like Facebook, Twitter, YouTube, Pinterest, etc. Even the trend of sending personal emails seems to have become obsolete as compared to social media. But why is this media becoming so popular in India? Interaction, live chat, status updates, image- as well as video-sharing are few of the major aspects that play a role in the popularity of social media. On the other hand, customer’s responses, interaction and brand awareness is why the companies are using social media in India and across the globe. Thereby, multiple roles played by social media beyond its core role of mere communicating information are leading to its popularity. By December 2012, the number of social media users in urban India had reached 62 million. A sudden availability of smartphones and mobile Internet has led to a spurt in the use of social media. All the business ventures in India rely on social media to understand their consumer base, for brand awareness and interaction. Indian netizens use social media to build virtual communities, groups and to interact and chat. So, there is no doubt that Information and Technology, in particular rapidly increasing social media plays an important role in shaping the mind of customers towards certain products and brands. At the same time, it is used for entertainment and leisure by most of the...
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...behaviour. I have chosen to analyze the making process of consumers while they purchase a mobile device. The brand under study is Karbonn mobiles. In order to better analyze a consumers buying behaviour I will be working under two assumptions through the assignment. One – the consumer is an under-graduation student with low disposable income from India (cost conscious consumer). Two – he is interested in purchasing a touch phone which has a lot of “fun” features like apps for social networking, games, media centre etc., II. Karbonn Mobiles: The Karbonn mobile company was started in the year 2009 in Bangalore as a joint-venture between two Indian telecom powerhouses – the UTL group (United Telelinks Limited, Bangalore based) and Jaina Marketing and Associates (Delhi based). The UTL group is one of the leading suppliers of landline telephones, telecom equipment to cellular operators and in building and operating state wide area networks for governments (erstwhile supplier for the governments of Karnataka, Andhra Pradesh and Punjab). The company has also represented international mobile manufactures like Alcatel, Nokia, Samsung and Virgin in India either as regional or national distribution partners. The Jaina Group is a reputed distribution house with interests in telecom and consumer durables. The company is currently the national distribution partner for Motorola and HTC (for the whole of south asia) mobiles. This partnership has combined the manufacturing strengths of the UTL group...
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...PROMOTION STRATEGIES OF COCA COLA Promotional strategy during IPL matches Coca cola Lucky Coupon Dinner with kings XI Punjab Sprite “kholega toh bolega” IPL Season 2 Combining this key insight with the passion of T20 cricket, company had launched a special edition ‘Sprite Kolkata Knight Riders’ bottle with insignia of key players. Complimenting the innovation, Sprite was also rolling out a special ‘Kholega Toh Milega’ digital initiative in association with KKR and Nokia.In the offer consumers just need to drink Sprite and look out for a unique 9 digit code under the crown and SMS the code. Lucky consumers get once-in-a-lifetime opportunity to meet Shahrukh Khan and members of the KKR team. In addition, consumers also get a chance to win a Nokia mobile phone every hour. To create awareness about ‘Kholega Toh Milega’ digital initiative, the company had launched a mass media campaign featuring Shahrukh Khan, owner KKR, to be telecast on all the leading TV channels across India. PROMOTION DURING OFF SEASON Limca Launches ‘Laptop Ki Barish’ Consumer Initiative Coca-Cola India has announced the launch of its innovative ‘Limca ‘Laptop Ki Barish’ consumer initiative nationally. As part of this unique initiative a computer generated lucky draw would provide consumers a chance to win “HP...
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...Issue 2 30.4.10 Jyoti nivas college sagezza FINANCE INSIDE THIS ISSUE: Finance Marketing Human resource management 2 3 4,5 Reliance discovers more oil in Cambay basin Energy major Reliance Industries has discovered more oil on India's western coast, raising the potential of the exploratory blocks it has been drilling, India's biggest conglomerate whose businesses span petrochemicals, refining, oil and gas exploration and retail said the current flow was at 300 barrels of oil per day (bopd)at the onland exploratory block in the Cambay basin in Gujarat state. The potential commercial interest of the discovery is being evaluated through more data gathering and analysis, it said in a statement. "The discovery is significant as this play fairway is expected to open more oil pool areas leading to better hydrocarbon potential within the block," it said. Reliance holds 100 per cent participating interest in the block, and three earlier discoveries had a flow rate of 500 bopd. The company has so far drilled 14 exploratory wells in the block that covers an area of 635 square kilometres. Last year Reliance, controlled by billionaire Mukesh Ambani, started pumping gas from its block in the vast Krishna Godavari (KG) basin off India's east coast, where it made the country's largest gas find. environment technology Economy politics sports 6 7 8 9 10 entertainment medifacts Campus 11 12 13 RBI OK with teaser home loan rates Teaser home loan rates, which are in the...
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...27/12/2015 Travel Biz Monitor :: Print Article [ PRINT] [CLOSE] Features Monday, 24 January, 2011, 14 : 00 PM [IST] Sports Tourism: A rapidly evolving niche in India A holiday with friends or family to witness a mega sporting event is no longer an alien concept for Indian travellers. The number of travellers keen on a ring side seat to cheer for the ‘men in blue’ at the upcoming ICC Cricket World Cup 2011 in India, Sri Lanka and Bangladesh or their favourite team during T20 tournament or driver in a formula one race is rapidly growing. And these sporting enthusiasts are willing to spend ‘top dollar’ to jet set across the globe to experience the thrill of watching their favourite game live. These fans also like to ‘live it up’ exploring and enjoying the destination simultaneously. Correspondingly, there has also been a marked rise in the number of tour operators and agents specializing in servicing the requirements of this particular segment. It’s not only niche specialists, but also big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. An alien concept in India about a decade ago, Sports Tourism, though a niche segment has evolved rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. Sports Tourism is a well organised sector and major revenue churner in several nations around the world like UK, Germany...
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...with carbonated water and sampled by customers who all agreed — that this new drink was something special. Jacobs' Pharmacy then put it on sale for five cents a glass. Later, Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola and wrote it out in a distinct script, the same way it is in use these days. According to the company: “Quality is more than what we taste or see or measure. It shows in our every action. We relentlessly strive to exceed the world's ever-changing expectations because keeping our quality promise in the marketplace is our highest business objective and our enduring obligation.” Coca-Cola comes to India: In sync with the company’s global expansion plan, Coca-Cola entered India eventually and led the soft-drink market till 1977 when government policies necessitated its departure. The corporation re-entered India in 1993 after a 16 year hiatus, giving a new thumbs up to the Indian soft drink market. Following this...
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...ESSAY Role of poverty benchmark as a component of equity and redistribution policy TABLE OF CONTENTS 1. Introduction 3 2. Absolute Poverty 3 3. Relative Poverty 4 4. Re-distribution of Income – Role of Poverty Benchmark in it 5 5.1 Education Policies 5 5.2 Taxation and Transfers 6 5.3 Minimum Wages 7 5. Drawbacks in using Poverty Benchmark for Redistribution Policies 7 6. Should Governments Focus on inequality? Or Poverty? My Reflections 8 7. Conclusions 9 8. Bibliography 9 Role of Poverty Benchmark as a component of Equity and Re-distribution Policy 1. Introduction How do you define poverty? It is a complex phenomenon influenced many factors. So there are many different ways to describe it. In general terms, idea of poverty is that if you can’t afford basic needs, you are poor. Yet, identifying such basic needs is bit complicated. Normally those are identified as items related to food, clothing and shelter. However, Amartya Sen (1983) states that basic needs are best understood capabilities such as to be free from decease, to travel; transportation, to be educated; schooling. Marshall Sahlins (1974) argues that poverty is a social status. When benchmarking poverty, there are two main classifications. Those are Absolute Poverty and Relative Poverty. Both of these types are based on income of the people rather than other social factors. ...
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...Marketing Research Carbonated Drink Industry: How does advertising outlay affect the profitability and sales. Mid-Review Submitted By: 1. Disha Hooda 2. Akshay Sharma - 168 - 145 3. Ankur Jhunjhunwala -77 4. Raunak Khetan - 199 Background and Motivation Various writers have viewed advertising from different perspectives. Advertising is a tool of marketing for communicating ideas and information about goods and services to an identified group, which employs paid space or time in the media or uses another communication vehicle to carry its message. It openly identifies the advertiser and his relationship to the sales effort (Wanoff, 1997). Advertising is a non-personal communication paid for by an identified sponsor who is relayed through various media with the aim of influencing people’s behavior towards the advertiser’s products and services at the lowest possible cost. (APCON, 2002). Frank (2005) defined advertising as the aim to persuade people to buy. Advertising is the dissemination of information concerning an idea, service or product to compel action in accordance with the intent of the advertiser. Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor, (Alexander, 1965:9). The economic importance of advertising can’t be over emphasized. Advertising and promotions are an integral part of our social and economic system, evolving into a vital communications system that gives businesses...
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...SAHARA INDIA AND FORCE INDIA New Delhi: Sahara Group chairman Subrata Roy acquired a 42.5% stake in Force India, the Formula One team owned by liquor baron Vijay Mallya, for $100 million. Sahara Group’s Subrata Roy. By Abhijit Bhatlekar/Mint The sale of new shares to Roy will bring Mallya’s stake in Force India down to the same level—42.5%. Force India will be renamed Sahara Force India and Roy will take over as the chairman of the company, while Mallya will continue to be the principal and managing director of the team that is now ranked sixth in the constructor’s championship with 48 points. “No shareholders sold stakes and the entire $100 million will go to the team,” Mallya said. “This partnership will enable the team to invest in technology. There is no scope for any other stakeholder to come in, but we are open for sponsorships.” Mallya said he approached Roy and the deal was completed in record time. The decision to sell the stake will help Mallya, who owned 75% of Force India before Roy’s investment, infuse funds into the racing team as he struggles to turn around other companies controlled by him, including Kingfisher Airlines Ltd. The development comes weeks after Mallya said Kingfisher Airlines will exit the low-fare segment that will do away with the Kingfisher Red unit. The capital-starved Kingfisher Airlines, which hasn’t made a profit since its inception in 2005, had debt of Rs 7,057.08 crore as on 31 March. It posted a loss of Rs 1,027 crore on sales of...
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