GOPRO
How their IPO affected them.
Christian Pichardo

Principles of MicroEconomics
Mr. Peter Cronrath
April/4/2015

TABLE OF CONTENTS Introduction………………………………………………..pg 3 GoPro……………………………………………………...pg 4- 5 IPO ………………………………………………………..pg 6 Problem……………………………………………............pg 7- 8 Solution……………………………………………............pg 9 Charts………………………………………………...........pg 10-11 References………………………………………................pg 12

INTRO The stock market is like a playground for business. Business’s either collapse or succeed when stock prices go up or down depending on the market at the time; it’s like gambling. The stock market is a medium for business’s and investors who want to be part of the company to interact. The NYSE or New York stock exchange is the capital, the kingdom if you will where all the business takes place. Companies issue stock with the Securities and Exchange Commission to be able to sell shares on the Stock Market. This is done to raise capital for growth and improvement of the company. An IPO or Initial Public Offering is the first time a company ever sells shares of stock in the stock market. It’s a big event because after an IPO all the companies’ financial information will be public. It does have its pros and cons. On the bright side it helps bring in a lot more funding to expand the company, it’ll be able to compensate in stocks, and the owner will usually have the majority of shares and on opening day the owner can cash in on any gains. The down side is that you’re giving up privacy, have to file more paperwork to abide to certain regulations, and you give up complete ownership of your company. The decision to go public requires a lot of weighing out those pro’s and con’s. GoPro was no different but they figured out that going for the stock market was their best bet to