Ira Chernus’s article, “Cheer up, it's just the end of the world", as published in the Colorado Springs Independent, reintroduces the concept of apocalypse while analysing the diffusion of its usage and strength over time. From the biblical end times to stock market crashes, he covers its past use and more recently its ubiquity. Finding positivity in the chaos, he first establishes that "the A-word is now everywhere".
This is one of the major purposes of the piece—to draw attention to the (over)use of 'apocalypse'— and is accomplished with repetition. The sheer number of corroborating examples from the modern era lends direct credence to the claims made, while humour and history bring levity and thoughtfulness. The piece, upon analysis, seems