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IRAN Iran is a Middle Eastern country located south of the Caspian Sea and north of the Persian Gulf. Located in the center of Eurasia and bordering several Middle Eastern states (Iraq, Turkey, Azerbaijan, Turkmenistan, Armenia, Afghanistan, and Pakistan), Iran is about the size of Arizona Its population is 67,000,000 and the official languages spoken there are persian, turkish, kurdish, luri, balochi, & arabic. Iran has been made up of different cultures and traditions throughout its history. Despite those different influences, Iran remains a conservative Muslim theocracy. Right now Iran is the second biggest oil producer in the world and attracts a lot of investment from all over the world. Any organisation wishing to conduct business with Iran needs to understand the mixture of traditional and modern influences which impact Iranian business and social culture. Approximately 98% of the Iranian population is Muslim. Iran is a conservative society where Islamic traditions and values play an important role in everyday life. Traditions such as these also affect business, so it is important to be aware of them when doing business with Iranian colleagues. Iranians tend to have a very indirect communication style and rely heavily on nonverbal and figurative forms of speech. This is a means of lifestyle when communicating and maintaining individual honour. This aspect of Iranian culture has to be carefully considered when doing business, because a direct refusal, can be interpreted as rude and impolite. In many other Middle Eastern countries, hospitality is a key value in Iranian culture. Generosity and displaying welcoming behaviour is used as a way to measure a person’s reputation and character. It is very important to accept hospitality always when offered, otherwise it can be interpreted as a loss of honour for the person you are doing business with. After the 1978

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