Cisco’s revenues increased 41 percent from 2006 to 2008, led by sales increase in both home and business use, its revenues topped $39.5 billion and the BusinessWeek ranked it the 18th biggest global brand (Kotler & Keller, 2012). This shows a positive outcome in Cisco’s plan reaching out to consumers, making the plan to reach consumers a viable one. Cisco created a brand name/products, a symbol of reputation and quality and was able to sell to its targeted audience such as home users, small business and corporate market. This didn’t just happened as Cisco had promote, educate, create awareness and stand by the quality of its brand and its capabilities to the end-users from corporate executives to individual home users. From the text, it’s evidenced that cisco’s focus was to increase sales and productivity and in other to achieve such plan, the only choose is to reach out to the public hence the corporate world (business-to-business) and the consumer market. No business in today’s world will survive without the consumer market. Without a consumer market, a business will lack a backbone and might easily fail.
Most failed business have a common trait which is, not meeting consumers demand or consider its consumers opinion when making their product. Cisco knows what its consumers want, it makes technology available and much more reachable to the public. It also ensures, its products better one’s life and make things less complicated. Individuals who might not own any cisco product, gets the opportunity to enjoy cisco projects in stadiums and other place, creating the awareness and the need and flexibility to own a product or trust and appreciate cisco’s brand of products and companies integrity. Cisco continues expanding and successful in its plan of covering all aspect of the consumer market and corporations. Its strategy to reach out to both consumers and business