...Product/Brand Central Chill Chocolate bar Description of Product (features and benefits) My description of my chocolate bar is; Bottom layer- a crisp thin piece of wafer smothered in dark chocolate with a very high cocoa percentage. Middle layer- cocoa dusted balls of deliciousness indulged in gorgeous Belgian milk chocolate. Top layer- is a thin layer of bright white indulgent chocolate to finish off the delightful experience. The chocolate bar is fair trade. The brand personality – include an explanation of how you decided upon this, and the methods and techniques used. My brand personality is sexy fun and sensual. Sensual because it should give you all the right luxurious senses because it will make you happy. It is sexy because the chocolate bar is designed to make you feel sexy. The personality is fun too because it shouldn’t be boring but it should be exhilarating and exciting! Other personalities of I chose this personality because I feel that this personality clearly communicates the relaxed happy feelings I want you to feel when you eat the chocolate bar. I want the consumer to feel exited daring bold and fun! And I think that my personality communicates this clearly. My branding methods are dark colours like browns and blacks this is because they represent the chocolate inside of my chocolate wrapper so when you see the bar you can expect what is inside. I will also use the logo to convey that there is a special centre of the chocolate bar which is adventurous...
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...INTRODUCTION Chocolate consumers feeling guilty for the wrong reasons means that as a chocolate consumer once they eat the chocolate they feel guilty afterwards. Why is that? That is because at the time they eat the chocolate consumers have a craving, or a mood to eat the chocolate and then afterwards feel guilty for eating it. Their guilt starts with I shouldn’t have eaten that I am on a diet, or I shouldn’t have eaten that it will make me fat and these are common guilt feeling consumers have after they eat chocolate. However in fact chocolate is not as bad for you as people say. Scientists have revealed that eating chocolate - in reasonable amounts - makes you feel emotionally better and so improves the smooth running of your body's endorphins. It even protects against heart disease. (Mail Online 2012) As a chocolate consumer myself I have sudden urges or cravings to eat chocolate or if I am feeling stressed or unhappy I turn to chocolate. That is because not only does it taste good but it is a psychological feeling that if I turn to chocolate it will make me feel better and in fact not feel guilty eating it. However as Cadbury is a well marketed company and chocolate consumers are highly familiarised with the company when buying chocolate consumers turn to Cadbury to satisfy their needs, that is why when Cadbury turned to use palm oil instead of coca in there products, consumers did not react as badly to the change as they still would have bought the highly known chocolate brand...
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...Starbucks and (Un)Fair Trade Posted on November 15, 2013 by ADRI Leave a comment Read it? Rate it! Introduction It is a cold, winter day in the middle of December, and you are looking for a warm, comfortable place to go and get some work done. You decide to head to the local Starbucks on the corner, where you order a tall Peppermint Mocha—with whipped cream and chocolate syrup, of course. You then make your way to a cozy chair in the corner, where you set up your laptop and books. The atmosphere is perfect. The store design is perfect. The employees are perfect. And the coffee is…well, that is up for debate. As consumers, many of us know Starbucks as being one of the most popular brands in the coffee industry. Many people also know that Starbucks offers Fair Trade certified coffee, which the company often uses in its marketing campaigns to demonstrate how ethically responsible it is. Some consumers are not aware, however, that Fair Trade certified coffee is not as humane and virtuous as it seems. In fact, it is not really fair in any sense of the term. From a deontological ethical standpoint, Starbucks does not live up to ethical ideals in its promotion and sales of Fair Trade certified coffee. History of Fair Trade Certified Coffee The trend toward Fair Trade certified coffee stems from the Contra Movement, which occurred in Nicaragua during the 1980s. The Contra Movement resulted from the Nicaraguan government’s unfair treatment of coffee farmers. The...
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...Slavery in the Chocolate Industry Day to day many of us consumers just buy products in stores and consume them without really thinking how and where they came from. Surprisingly the chocolate industry yields approximately 13 billion dollars annual. This number is very high although, should be a reasonably lower since there is slavery in the chocolate industry. Child slavery has been increasing over the past decade in Ghana and the Ivory Coast. Greed and corruption has in the past decade ruined the morality of the chocolate industry. It has also ruined countless lives and families in the process of making an already wealthy individual even wealthier. There are many surrounding issues behind the child slavery in the chocolate industry. The underlying problems are systemic, corporate, and individual issues. The systemic issues are that even though these are put in place, they are rarely enforced. This is a main concern because there are many “open borders and a large shortage of enforcement officers.” The oaths and outlooks of local officers are altered by bribery of money and other materialistic items and privileges from the members of the slave trade. Many cocoa farmers believe that slavery is the only way to lower the already low prices even more. Recently the prices fell from 67 cents a pound to 51 cents a pound due to global forces (which are no control to the farmers). The problem is these farmers are already making a substantial amount of money. They are just being...
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...........................................................................................7 References.........................................................................................................8 2 EXECUTIVE SUMMARY Chocolate is really extremely delicious and many people are addicted to it, But did they have a background that this chocolate are coming from the worst conditions of children suffer. In our report we present some of main elements of slavery in the chocolate industry which they are, Firstly the benefit that cocoa industry get from the US big 4. Moreover, we are going to explain the moral and human right infraction in the farms and the difficulty they are faced. In additional, there is section for the recommendation that we applied to solve the problem in cocoa industry and improve the situation. And the results of these recommendations have some challenges that will affect to cocoa industry. BENEFIT OF THE “BIG 4” Cocoa is important source for the people, “According to the World Cocoa Foundation 50 million people worldwide depend on cocoa as a source of livelihood”. The United State industry make “13 billion dollar by bringing in over 400 thousand tons of cocoa beans” which reach the big chocolate manufacturers like Hershey Foods Crop, Mars, Nestle USA and Kraft Foods. These companies provide benefits...
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...Perspective ........................................................................................................................................... 5 Bibliography ..................................................................................................................................................... 6 Introduction Motivation: Anthon Berg (henceforward referred to as AB) is Toms Gruppen A/S’ (henceforward referred to as Toms) primary export product and is seen in various tax-free shops in different airports, which is why AB already is an international well-known brand. Sales of chocolate confectionary in the UK market are expected to increase by 13% over the 2012-2017 forecast period. In this relation it would be relevant to investigate the attractiveness of the UK market for Toms when or if exporting AB. Problem statement: How attractive is the UK confectionary chocolate market for Toms when or if exporting Anthon Berg? 1. What are...
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...believe a global citizen is one who is aware of what is happening around the world; one who genuinely cares and is curious, and one who has the desire to help in any way possible. When I first arrived in Greece and we talked about being a mindful traveler, I realized that I had never even thought about that. I realized that even when people visit America, I am not mindful of their culture. My Global Lead experience really made me realize that I never really took the time to learn other cultures and what was happening outside the United States. The only things I really ever knew about other countries were the things that affected America. I wasn’t even aware that I was not being a global citizen. Being a global citizen means to be aware of things going on outside your country and to try and help in any way possible, even if it is something simple like supporting another countries product. The Greece culture is so beautiful and full of history. The people are so nice and courteous to visitors, especially us when we visited. Almost everyone there knew English, which really surprised me because I am not fluent in any other languages. The fact that pretty much everyone spoke our language showed me a good example of global citizenship and what its like to take your time to learn about other countries. There is a wide variety of other languages being spoken in America, today. Foreign exchange students, teacher assistants, professors, and businessmen are just some examples of people that...
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...Introduction Whilst most people love eating chocolate, they often feel a twinge of guilt for eating the fattening bar that was so delicious less than a minute before, however in New Zealand consumers have recently been feeling guilty for another reason. In 2009 it was discovered that Cadburys Chocolate have replaced Coco Butter with Palm Oil, a cheaper alternative that people claim has negative effects on the environment. Problems linked to the production of palm oil include the destruction habitat where endangered species live, (Sumatran Tiger and the Asian Rhinoceros amongst others) significant greenhouse gas emissions, and large scale deforestation. The ensuing outcry not just from the public but from groups including World Wildlife Foundation and Greenpeace, to local organisations such as the Auckland Zoo which removed Cadbury Products from its shelves in protest meant that Cadburys was forced to revert back to an only Coco Butter recipe even though it claimed to only be using certified sustainable Palm Oil. This has become a perfect example of ‘green’ and ‘ethical’ issues coming to light and forcing a company as large and Cadbury to take a step back and reverse a decision due to customer pressure. As green issues are highlighted more and more in today’s world, how important is green and ethical marketing to a large multinational such as Cadbury and how much power does the public have to make them stop, or change their practices so that they align with opinion? Furthermore...
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...fair look at ’m shine Ten years of making Ten years of making chocolate 100% slave free chocolate 100% slave free we’re now nowyears on the way to to we’re ten ten years on the way 100% slave free free chocolate. We’ve been 100% slave chocolate. We’ve been supported, encouraged, challenged and and supported, encouraged, challenged eaten. We now now know how difficult it is eaten. We know how difficult it is to change an industry. We havehave grown to change an industry. We grown enormously and achieved results. enormously and achieved results. Here’s our timeline: Here’s our timeline: 2o10 2o10 2o09 2o09 Our bars are available in more more and Our bars are available in and We started the ‘Tony’s in We started the ‘Tony’s in more more stores, including supermarkets. Africa’ project: a study of stores, including supermarkets. Africa’ project: a study of Our revenue grows considerably from from cocoacocoa supply chain and Our revenue grows considerably the the supply chain and this pointpoint onward, which also this onward, which also ways ways to improve Fairtrade to improve Fairtrade sharply increases the amount of sharply increases the amount of certification. certification. cocoacocoa beans we need. beans we need. 2o11 2o11 2o05 2o05 2o06 2o06 2o08 2o08 2o07 2o07 The first Tony’s Chocolonely bar bar Tony’s goes official The first Tony’s Chocolonely Tony’s goes official comes on the market, after after...
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...A large portion of these cases go unnoticed by officials. There are slaves in American industries, the question is if we are going to do something about it. We have the opportunity to set captives free, let us take the chance, become informed, and inform others. This issue can’t go unnoticed any longer. Many of the slaves supporting American industry and business are the ones who make out every day products. Why are Wal-Mart’s prices better? And Costco’s items cheaper? The answer is simply because they don’t have to pay their workers, so they can charge the customer less. Wal-Mart, Costco, Kmart, Safeway, Target (Better World Shopper), and many others are guilty of abusing and underpaying (or not paying at all) human beings. Is it really worth it? Is a better price worth the enslavement of millions of human beings? I think we can all say that no, it’s not. There is an answer to this solution, though. We simply need to stop kindling the flame. If we stop buying from these big businesses, they start to lose money and they won’t get it back until they change their corrupt practices. In addition, there are slaves working in small businesses. One story is of a teen aged girl who was told that by selling magazines, she could travel, and make money doing it. She went along. They ended up drugging her, beating her, and keeping her money. (Former Agent Stories) She was eventually able to run away, but many girls like her don’t have that chance. Many of the people who come to our...
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...subject line. For example, "Tom's response to Susan's comment." Reply Quote Bottom of Form Message Unread Mark as Unread Message Not Flagged Set Flag 5 days ago Avery Coleman Email Author Avery's response to the Unit III Discussion Board COLLAPSE Top of Form Parent Post Ben & Jerry use Archie Carroll’s theory on business regarding being socially responsible. The company has an excellent record on being socially responsible. The company has several organizations and programs they contribute and donate to. The company meets its discretionary responsibilities by supporting same sex marriages, the growing peace-building movement, and supporting holding elected leaders more accountable to the people. They also support fair trade. This ensures small farmers in developing countries can compete and thrive in the global economy ("Ben & Jerry's", 2014). Ben & Jerry’s is also social responsible. They support mandatory genetically modified organisms (GMO) labeling legislation. GMOs are organisms that have been created using gene-splicing techniques, which allow DNA from one species to be injected into another species in a laboratory. Currently, people in the U.S. have no way of knowing which foods contain GMOs because companies aren’t required to disclose the information. Ben & Jerry’s is working on way to...
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...Lindt & SprüngLi AnnUAL REPORT 2011 For the past 165 years, premium chocolate manufacturer Lindt & Sprüngli has been committed to render top quality. With six production sites in Europe and two in the USA, 18 subsidiaries as well as numerous independent distribution partners, LINDT products are in the meantime available nearly all around the globe. To ensure an impressive presentation of the LINDT product variety and to grant our loyal chocolate lovers an extraordinary shopping experience, increased investments have been made in the past years for the expansion of the LINDT retail department. For this reason, we will take you in this annual report on a journey, starting in New York, with stopovers in Zurich, Tokyo, Sydney and San Francisco where we will show you some impressions of selected worldwide LINDT Boutiques, Shops and Chocolate Cafés. We look forward to welcoming you during your next trip in one of our stores. K e y F i n a n c i a l data A n n uA L r e p o rt 2011 InCOME STATEMEnT 2011 2010 Change in % Sales EBITDA in % of sales EBIT in % of sales net income in % of sales Operating cash flow in % of sales CHF million CHF million % CHF million % CHF million % CHF million % 2,488.6 421.9 17.0 328.7 13.2 246.5 9.9 345.4 13.9 2,579.3 423.3 16.4 325.3 12.6 241.9 9.4 363.7 14.1 – 3.5 – 0.3 1.0 1.9 – 5.0 BALAnCE SHEET 2011 2010 Change in % Total assets Current assets in % of total assets non-current assets in % of total...
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...unhealthy foods. This is done by improving the portion control even though it increases the sales volumes per kilo, but does not affect the profit margins adversely. Even though the confectionary may tend to be termed as a luxury food item, the sales value appears to be recovering steadily from adversity. In the quest of offering premium products which are more profitable than increasing the sales volumes, the confectionary makers are offering what is seen as low value confectionary. These new products include pro-biotic and antioxidant chocolate. However, the current depression is expected to limit the growth of confectionary, because it is seen as a non-essential food item. Nevertheless, chocolate appears to be picking up in the market and was expected to grow by 4 per cent in 2009. Hence due to the recent depression, the chocolate consumers are rewarding themselves in these difficult times with a treat. The production of smaller but luxury chocolate food items has excelled because both health and economic concerns are addressed as well as retaining the inability to fulfill the gratification of whims and desires. The health concerns might...
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...company also has partnership through a specialty sales group and supermarkets. Starbucks Corporation’s main objective is to establish itself as the most recognized and respected brand in the world. Starbucks has attempted to make itself a household name by making its products available in more than just their stores. Starbucks can be found in local grocery stores such as Kroger. In certain Kroger stores, shoppers can purchase a cup of their favorite beverage or buy a bag of their favorite flavor of Starbucks coffee. The company has also made their products available online. Product The product that would be marketed for Starbucks is a new Strawberry and White Chocolate Espresso. This would be a special-order drink that the customer can have made any way they would like. The Strawberry and White Chocolate Espresso can be served...
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...| Business Strategy | Assignement | 24/05/2010 | | | | “Making your organisation fit for purpose” Starbucks Coffe Company is the world leading brand in roasting and distributing coffee. The company owns now more than 15 000 coffee shops around the globe: it is settled in North America, Latin America, Europe, Middle-East and Asia. The diversity and depth of its offer (from smooth to extra roasted coffee, African, Arabian or Latin, and all the muffins, cookies and sandwiches) allow them to count on an international exposure that has last for many years. Still, their business tends to be flattening. And the number of competitors in their core-business market, even if the competition stays way back them, is growing constantly. Considering these facts, the objective of Starbucks is to strengthen its leadership on the market. We were then approached by Starbucks in this particular goal. In this folder, you will find an entire analysis of the external environment of Starbucks Coffee Company: the macro-environment, the competitors and market and the stakeholders’ expectations will lead to being aware of opportunities and threats. Then, we went on the study of the internal capabilities: the resources and competences, the sustained competitive advantage and the diagnosis of strategic capability that will permit us to define Starbucks’ strengths and weaknesses. [Thus, owing to the results obtained, we endeavour to recommend Starbucks some new and relevant elements...
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