...If people take football away from little kids because they are afraid of them getting hurt, why not take basketball, and every other sport away from them too? You can get hurt in any sport including football, so why take it away from young kids? Many people have been asking if young kids should play football. I read two articles that helped back up my evidence and the first one is called,”Should Kids Play Football,” by Jennifer Shotz. My second helpful article was called, “Hoge Understands the Importance of Youth Football,” by Teresa Varley. Many people say that young kids should be able to play football because it can help with many different parts of their life, while others think that young kids don’t deserve the privilege of playing...
Words: 1304 - Pages: 6
...NFL Case Study 1. Discuss the factors that have resulted in the NFL becoming “America’s Game” and the most popular sport in the country? The fundamental reason for NFL becoming “America’s Game” and the most popular sport in the country is because the NFL was able to market the sport as an entertainment business. Leveraging television and the fact that American football was only played in America, the NFL was able to create a “holiday” feel that was unique and that American’s took pride in, as a result paid more attention to the sport. Another contributing factor was to control the quality of the product. Making sure that each team had the resources to perform professionally and one team could not gain absolute advantage was crucial to maintaining a competitive parity. To do this the NFL implemented controlling cost and revenue sharing, in which the lowest earning team could compete with the highest earning team. 2. Explain the dynamics behind the competitive balance in the NFL versus other U.S. based properties as well as other leagues globally. The NFL has two methods of maintaining parity. Amongst the teams, the NFL uses revenue sharing in three ways: “1. National Revenue Sharing: All national revenue was pooled and split evenly between the teams at the end of the year. 2: Gate Revenue Sharing: Visiting team share was pooled and split evenly. Supplemental revenue sharing: focusing on teams’ local income, teams with higher local revenues transferred a significant...
Words: 1497 - Pages: 6
...back into the cold concrete. The chute snaps open, the sound ricocheting through the gorge like a gunshot, and McGuire is soaring, carving S turns into the air, swooping over a winding creek. When he lands, he is a speck on a path along the creek. He hurriedly packs his chute and then, clearly audible above the rushing water, lets out a war whoop that rises past those mortals still perched on the dam, past the commuters puttering by on the roadway, past even the hawks who circle the ravine. It is a cry of defiance, thanks and victory; he has survived another BASE jump. McGuire is a practitioner of what he calls the king of all extreme sports. BASE—an acronym for building, antenna, span (bridge) and earth (cliffs)—jumping has one of the sporting world’s highest fatality rates: in its 18-year history, 46 participants have been killed. Yet the sport has never been more popular, with more than a thousand jumpers in the U.S. and more seeking to get into it every day. It is an activity without margin for error. If your chute malfunctions, don’t bother reaching for a reserve—there isn’t time. There are no second chances. Still, the sport’s stark metaphor—a human leaving safety behind to leap into the void—may be a perfect fit with our times. As extreme a risk taker as McGuire seems, we may all have more in common with him than we know or care to admit. Heading into the...
Words: 2166 - Pages: 9
...Troy Maxon. Troy, was once a great baseball player but because he lived in a time of extreme racism he was not accepted to play on any major league teams, after coming out of jail, Troy had completely given up on his baseball dream. In Troy’s eyes giving up his baseball dream was a major life setback, it gave him an angry and stale attitude towards the world. Troy’s attitude is sour and sarcastic but he felt as though he was justified in that; he felt he had every right to be angry, although he took his attitude out towards undeserving people such as his loving family. Troy has no patience or tolerance for his boys, Lyons and Cory, he is mad at the world. Troy doesn’t approve of his oldest sons Lyons’ artist goals or his other son Cory’s football dreams. Frank Rich’s 1985 analysis of Fences in the New York Times discusses that Troy’s continuous resentment is not unreasonable, but anticipated. While Troy’s resentment is misused, Rich is right when he detects that Troy’s never-ending irritation is right because Troy experiences an extremely difficult life, facing racism, jail, and poverty. Troy Maxon experiences a wild life, starting with his exit from his parents’ household at the age of fourteen. Living on a broke farm in the Deep South, Troy portrays his father, who beats him frequently and simply worries about his job, as the devil. In Troy’s conversation with Bono and Lyons, Troy comments, “My daddy turned to face me, I could see why the devil had never come to get him…cause...
Words: 1297 - Pages: 6
...For many cities in the United States and Canada, having a professional or college sports team is highly coveted. Different cities value different sports and certain regions hold different sports in higher regard than others. Many people think that having a sport teams in their city or region is a gigantic source of revenue. However, that’s not always true. Time and time again we have seen sports franchises fold or relocate because their overall presence didn’t fit their location. For example we have seen Atlanta fail to support a National Hockey League (NHL) team twice, the Flames and Thrashers. Both teams relocated to Canada. This has happened in all of the major sports leagues. But, is a city or region necessarily dependent on these sports franchises to boost their economy? Has Atlanta’s economy declined since the Thrashers left? No. Also, let’s make sure that we don’t leave division one college football and basketball programs out of the discussion. Now, we’ll take a deeper look to see if college and professional sports teams make as big of an impact on their regions economy as we might think they do. The National Football League (NFL) is the biggest sporting draw in the United States. There is activity related to the NFL going on in fifteen cities around the United States on a Sunday at any given time during the season (30 teams play each other). Monday night is also a large draw for the NFL. Because of the massive attendance numbers and money that is spent...
Words: 4630 - Pages: 19
...Fact Summary By 2003, Rupert Murdoch and his team had built an impressive global sports regime within News Corp., while transforming the industry with innovative strategies, implementation, and technologies. Murdoch had used FOX's acquisition of the National Football League (NFL) rights in 1993 to launch an attack on the entrenched Big Three broadcasters--CBS, ABC, and NBC. On the cable side of the business, FOX had identified a gap in the market where unbranded and ungrouped regional sports networks aired local team games. FOX believed in the increasing regional emphasis of America and set out to bring the regional networks together. Despite these successful moves, Murdoch was aware of the ever-changing nature of the sports industry and knew that many key decisions lay ahead. Strengths Internal Fox Entertainment is an integrated entertainment company engaged in the development, production and worldwide distribution of feature films and television programs. It is also involved in television broadcasting and cable network programming. Fox Entertainment acquired DirecTV (earlier Hughes), in 2003, which helped it to vertically integrate its business. Fox Entertainment enjoys a position of power in every level of the entertainment industry. Due to a high number of subsidiaries, the company has a strong foothold in every facet of the entertainment business. Vertical integration helps the company to generate better profit margins. Fox Entertainment, a subsidiary of News Corporation...
Words: 1760 - Pages: 8
...across America. This addiction is having a major impact on the college campuses across our nation. The executive director of the N.C.A.A., Cedric W. Demsey, in his 1997 State of the Association address called gambling the most serious threat facing intercollegiate athletics(Naughton A52). At the heart of the gambling problem on college campuses is college sports gambling. Gambling on college sports has two major impacts. First, gambling on sports just like casino gambling is addictive. Secondly, gambling on college sports has hurt the integrity of college athletics. Because gambling on college sports is causing negative consequences for college students, athletes, and athletic games, the U.S. government should ban all gambling on college sports, and steps should be taken to decrease the prevalence of illegal and Internet gambling on college campuses. On March 19, 1931, the Nevada state government voted to legalize gambling. At this time no one had ever heard of the term, sports book . It would be some forty years later before the first sports book would open up in Las Vegas. The Union Plaza Hotel in downtown Las Vegas opened the first casino sports book in 1975. A sports book is a place where a bet can be made on a sporting event. Nevada is the only state where a person can bet on an individual game or sporting event legally. A person can bet on almost every professional sport, along with some collegiate sports, which mainly consist of men s basketball and football. The sports...
Words: 3524 - Pages: 15
...Ethics and Crisis Management in Sports Abstract This paper examines the Ray Rice case and the importance of ethical behavior in the sports industry. Ray Rice’s career changed in that casino elevator in Atlantic City. During an argument with his girlfriend, Ray Rice, lost his temper and proceeded to punch and drag Janay Palmer out of the elevator. His actions not only changed his career, but also shed light onto the personal conduct policy in the NFL. The reputation of the NFL and its members was under a magnifying glass. Commissioner Roger Goodell, especially would face the ultimate challenge. As a result of this incident, the NFL revised its personal conduct policy to a more robust, thorough, and formal. According to the NFL.com, Commissioner Roger Goodell said, "We now have a layered evaluation process to take into account a diversity of expert views. This will better enable us to make appropriate decisions and ensure accountability for everyone involved in the process." Ethics and Crisis Management in Sports On February 15, 2014, both Ray Rice and his fiancé Janay Palmer Rice were arrested in Atlantic City, New Jersey after an altercation had occurred in the Revel Casino. Videos of the incident were released four days later by TMZ. On March 26, NFL Commissioner Roger Goodell, addresses the media about the incident and said that yes Ray Rice will face disciplinary actions when the investigation was fully complete. On June 16, Ray Rice has his disciplinary hearing with...
Words: 2610 - Pages: 11
...Let Them Play! : Benefits of Sports Briana B. Western Governors University WGU Student ID #: ************ Let Them Play! Childhood sports have been proven to provide multiple developmental benefits to all children involved in such programs. The best way for kids to reap all the benefits of sports participation is to submerse them into a program which offers a positive environment with encouraging coaches who instruct with constructive criticism and work to “minimize negative experiences” (Seefeldt & Ewing, 1996, p.3). Research has shown that children who participate in frequent physical activity, such as sports, experience improved academics, have better mental health, and are less likely to take part in risky health behaviors than their less active counterparts. Dr. Daniels, author of “Interscholastic Sports and the Middle School Student”, finds six main points of interest pertaining to the benefits of and liabilities for children who get involved in sports. Out of the six, four are beneficial, and only two are considered to be liabilities. The four positive characteristics of sports are scholastic achievement, competency, fitness, and self-esteem. Whereas the two negative characteristics are sports injuries, stress and anxiety (as cited by Daniels, 1999, p.2). Although Dr. Daniels doesn’t talk about it in her dissertation, one more benefit of kids getting active is their likelihood to avoid the appearance of evil, in other words they are unlikely...
Words: 3215 - Pages: 13
...Of Gatorade Pops MKT 421 October 20, 2014 Frederick Beiermeister Overview of the Organization The Gatorade Company, Inc. is a manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwaterbrands worldwide, and with Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category. The Gatorade Company, Inc. manufactures and distributes nutritional sports drinks and products for athletes. It offers sports nutrition products, energy bars, and nutrition shakes. Its sports drinks are used as official drinks by various professional and amateur athletes, sports teams, leagues, and events around the world. It offers its products through specialty stores and online. Gatorade Company History The story behind...
Words: 2522 - Pages: 11
...Conclusion 13 9. Works Cited 14 Executive Summary Under Armour is in the Textile- Apparel Clothing industry, in the consumer goods sector. The market has been driven by economic recovery, new product offerings and a rising degree of consumer confidence. This is a diverse industry, with specialized companies and competitors. Under Armour is a developer and distributor of athletic apparel, footwear and accessories for all ages and sexes. In November of 2005 Under Armour went public with an IPO and has since grown into a multi-billion dollar company gaining brand recognition through contracts with the Notre Dame Program and partnering with large nationwide retailers. The company primarily markets to consumers in North America. Internationally the company sells products to countries in Europe and a third party licensee sells products in Japan. Under Armour still faces heavy competition and competitors include large apparel, footwear and sporting goods companies with worldwide brand recognition like Nike, Adidas, and Columbia. Under Armour when compared to its competitors is still relatively new to the industry. The company’s wild success can be attributed to their adherence to quality and brand loyalty. Even with Under Armour’s rapid growth there is much more room for expansion into other product lines, consumer base, and geographical markets....
Words: 3597 - Pages: 15
...Epstein Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, 1971, and was registered with the U.S. Patent and Trademark Office on January 22, 1974. In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line," in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U.S. athletic shoe market, and the company went public in December of that year. Together, Nike and Wieden+Kennedy have created many print and television advertisements, and Wieden+Kennedy remains Nike's primary ad agency. It was agency co-founder Dan who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world. Nike operates...
Words: 2500 - Pages: 10
...state governments. Should marijuana join the ranks of alcohol and cigarettes and be made legal? No, we must realize the damaging health effects and the detrimental societal/cultural effects that legalizing marijuana could have on Americans in the future. Although there are some advantages to legalizing marijuana in the United States, the disadvantages tremendously outweigh any advantages when considering this touchy topic in politics. Of course, there has been research conducted that states that marijuana could be positive for the nation. Advocates to legalization suggest that if marijuana were legal, it would tremendously boost the economy, forcing drug dealers out of business. Roberto Trevino and Alan Richard explain the economic gain America would experience, stating “economists for the most part support the legalization of drugs…they argue that the legalization of dugs will lower drug prices and drive the economic rents enjoyed by drug deals to...
Words: 2151 - Pages: 9
...the 1980s stated that “We don’t live by fashion. Then again, we don’t die by it either”. While they have since altered their approach in recent years to spur growth, the core of this philosophy remains essentially intact: New Balance values functionality over fashion. But while this certainly hasn’t killed the company, it has contributed partially to its stagnant position in the market with respect to more larger and more fashion-oriented competitors like Nike and Adidas. Unfortunately, many youths prize fashion over functionality. At a department store (Macy’s), I didn’t see a single pair of New Balance shoes on display. At Dick’s Sporting Goods the space allotted to New Balance was far less than that afforded to Nike or even Adidas, and Sports Authority seemed to carry even less New Balance. If New Balance wants to expand sales, it must first generate or demonstrate the excess demand is there before retailers will start...
Words: 1059 - Pages: 5
...the 1980s stated that “We don’t live by fashion. Then again, we don’t die by it either”. While they have since altered their approach in recent years to spur growth, the core of this philosophy remains essentially intact: New Balance values functionality over fashion. But while this certainly hasn’t killed the company, it has contributed partially to its stagnant position in the market with respect to more larger and more fashion-oriented competitors like Nike and Adidas. Unfortunately, many youths prize fashion over functionality. At a department store (Macy’s), I didn’t see a single pair of New Balance shoes on display. At Dick’s Sporting Goods the space allotted to New Balance was far less than that afforded to Nike or even Adidas, and Sports Authority seemed to carry even less New Balance. If New Balance wants to expand sales, it must first generate or demonstrate the excess demand is there before retailers will start...
Words: 1059 - Pages: 5
