From my opinion, this is not ethical. The competitors unmask Philip Morris was artificially alter the blend of Marlboro cigarettes sold in Turkey with the motive to make their taste closer to the Turkish one. Philip Morris denied that "Marlboro are consistent as possible worldwide" but some difference results from Turkey’s regulations that limit substances like tar or require use of local tobacco. But the reason is quite vague because Turkey doesn't have any regulation for tar or nicotine quantity. This explains that Philip Morris could sell Marlboro without changing the normal blend.

Besides that, Philip Morris has use ammonia in the manufacturing of cigarette for over 50 years. The using of ammonia in cigarette is with few purposes such as to highlight certain flavors and to expand the volume of tobacco. The analysis of the smoke shows that cigarettes from the Eastern Mediterranean, Western Pacific and Southeast Asia are containing higher CO smoke, and tar, nicotine than brands from the American, European or African surveyed. The purpose of the ammonia in cigarettes is to affect the smoker so smokers are more addicts to nicotine.

After the cigarette industry’s widespread Philip Morris’s company the use of ammonia technology, Philip Morris’s company was responded to a New York Times. A letter from Philip Morris’s director of public relation relations to York Times in 24 February, 1988 say that the using of ammonia in manufacturing cigarette will not increase the amount of nicotine to the smoker’s lung and brain. But however, although the using of ammonia does not increase the amount of nicotine to the lung and brain, but the chemical additives in the cigarette is to make smoker more addicted to nicotine. Philip Morris shouldn’t hiding the facts and manipulate the truth. Hosnety in business may good relationship with company.

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