...The National Association of Stock Car Auto Racing Clover Park Technical Commnity College The National Association for Stock Car Auto Racing NASCAR (national association for stock car auto racing) was founded by Bill France in Daytona Florida in 1949, in hopes to organize a stock car racing club bound by some simple traditions. Dating back to the prohibition days when moonshine runners would deliver alcohol, many would soup up their cars and give chase to the police and tax collectors. Today, NASCAR is a spectator sport and holds six of the top 20 Television ratings for most viewed sporting event next to American football. What started from a group of renegades and informal races became a multi-million dollar family owned sports division full of triumph and tragedy. The Beginning When moonshine runners would deliver their bootleg liquor, many would modify their cars to avoid the law, or to slip by the tax collectors. Soon the regular runners would heckle about who was better and faster, so to settle the score many runners gathered at Daytona Beach for informal races. In their plight to decipher the good drivers from the bad they would end-up setting world speed records for the day and time. Organizers would come in promising fortune and a future in racing, then would skip town leaving the drivers high and dry again. (Wikipedia) So in 1947, a service station owner and stock car driver Bill France saw the potential...
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...Abby Kelemen Business of NASCAR January 19, 2015 Expository Paper NASCAR currently attracts an audience that largely consists of middle aged, middle class, white Americans. For the sport to survive it is essential that NASCAR begins to make a concerted effort with respect to drawing in a younger and more diverse audience. By successfully attracting the 18-35 year old demographic the sport stands to make significant monetary gains, while simultaneously pumping life into an aging fan base. One of the sports that I actively watch is football. While I never played football and can’t honestly say that I know all of the positions, I’m still drawn to the sport. The atmosphere of a football stadium or even a living room full of football fans is intoxicating. There is a constant buzz of chatter surrounding each play and upcoming games. To be a football fan is to be considered cool and athletic. NASCAR is currently lacking the drive among the general population to join the racing culture. If NASCAR expands their marketing and begins a rebranding process they may be able to reach into a younger and more diverse demographic. Football has captivated America since the early beginnings claiming itself as the true American sport. The sport has done so for many different reasons. Being a fan is not simply about rooting for your favorite team as the clock ticks down, but also about the activities that go into the game before hand like tailgating and the smack talk afterwards. It is...
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...Cheating and NASCAR: Who’s at the Wheel? ACC 571: Forensic Accounting May 29, 2012 My first thought when I hear NASCAR, is cars, fans and a whole lot of noise. Who knew that it is one of the top selling sports in the USA. According to the article “10 Interesting NASCAR facts”, There are over 75 million NASCAR fans in the United States and over 6 million attended races in 2010. NASCAR has grown increasingly in its popularity and is now the second largest grossing sport. NASCAR founder William France “Bill” France Sr. founded the sport in 1948. Bill was a mechanic and auto shop owner from Washington, DC. He moved to Daytona Florida in the 1930’s. At the time, Daytona was a great spot for racing enthusiasts. William got involved in racing cars and promoting events. He soon realized that, at different races, rules would vary, and certain promoters were dishonest and would steal money from the contestants. William France Sr. felt the need for a governing body to sanction events. He chose members of the community, discussed this with them. This idea gave birth to NASCAR. . (www.History.com) Analyze the motivational factors that promote cheating at NASCAR. In the article “Is it Easy to Cheat in NASCAR?”, since stock car racing is such a big business, sponsors do not like to hear of any bad publicity when it comes to their particular team(s). Neither do the teams want to lose their sponsorship. When the sport tried to change the culture of NASCAR by giving stiffer...
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...NASCAR: Constant Change Park University The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America (Baxter & Schwartz, 2012). The research conducted will influence what I believe to be true and that is that NASCAR is successful as an organization when it comes to the areas of competitive advantage, change management, diversity management, recruitment and selection, compensation and benefits, and organizational climate. These organizational aspects are truly more important than a company’s financial state because they play a large role in the lives of their...
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...Although many people strongly disagree that NASCAR is not a true sport, they need to check out some of the real facts. NASCAR is a hardcore sport watched because of the metal strength and physical strength it takes to be in a hot car going up to 200 mph for three plus hours with no breaks or time outs. Although it may seem like the drivers get a break when the yellow flag drops for a cation or the red flag drops and they stop the race, but they do not. These drivers still must sit in the hot cars and think of a game plan for the rest of the race. They cannot just get up and take breather they have to keep going no matter what. Due to history, it started a beloved sport. Although many people will disagree, they just need to give racing a chance because they never know till they try. As well as the fact that there’s more to it then bright fast cars that “do all the work”. Not only does racing take physical strength, but it also takes mental...
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...1:( Evaluate( NASCAR’s( branding( strategies( in( relation( to( its( overall( marketing( strategies.( Could(NASCAR(have(done(differently(to(insulate(itself(against(the(economic(downturn?( ( ! As!NASCAR!realizes!the!importance!of!developing!branding!strategy!to!build!authentic!relationships! between! the! company! and! its! audience! (both! target! and! nonItarget! groups),! its! branding! strategy! focuses!on!positioning(itself(by(keeping(strong(bond!with!its!community.!!Its!community!consists!of! sponsors,! fans,! drivers! and! media.! ! The! community! interlinked! with! one! another:! NASCAR! and! its! fans,! sponsors! and! fans,! fans! and! drivers,! fans! with! one! another.! ! ! Below! details! its! branding! strategies.! 1)&CoCbranding&and&strategic&alliances!–!NASCAR’s!branding!success!lies!on!its!strong!relationship!of! its!coIbranding,!started!by!partnering!with!the!Big!Three!automakers!–!Ford,!General!Motors!(GM)! and!Chrysler!in!the!late!1950s.!!In!1971,!NASCAR!was!primarily!sponsored!by!R.J.!Reynolds!Tobacco! Company’s!Winston.!!Gradually,!a!wide!range!of!Fortune!500!companies!including!Sunoco,!CocaICola,! Allstate,! DuPont,! Gillette! and! UPS! became! its! sponsors.! ! Toyota! also! participated! in! sponsoring! NASCAR’s!three!series.!! 2)&Merchandized&and&licensed&products&offerings!–!The!wellIknown!and!recognized!brands!from!its! sponsors! enable! NASCAR! to! take! the! opportunity! to! offer! licensed! and! merchandise! products! like! watches,! clothes,! chairs...
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...I. Executive Summary NASCAR is the brainchild of William France, which he started in 1948. Remaining under the control of the France family, NASCAR has since grown to become multibillion dollar business and one of the premier sports in America today. NASCAR sanctions over 1500 races at over 100 tracks in the US and Canada. NASCAR’s business model and success is heavily dependent on its relationship with big name sponsors. NASCAR strives to be the recognized leader in motorsports entertainment by improving distinctive environments for customers, participants and employees. NASCAR foresees strategic global expansion specifically in mature markets such as Europe, where Formula 1 racing has a dominant foothold. NASCAR is particularly sensitive to recessions. To combat this issue, strategic pricing will be used along with the support of loyal sponsors. To continue growing the NASCAR brand in the US we plan leverage our high profile drivers to appeal young folks. NASCAR is also cognizant of the untapped market with minorities and is committed to attracting this diverse group through target marketing and the implementation of special programs. To promote safety within professional racing NASCAR has invested in new technology and is stringent on safety procedure. NASCAR plans continue emphasizing safety and research to make the sport safer than ever. The company also plans to pursue more green initiatives to reduce its carbon footprint. As the economy improves the company will...
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...Many people do not know the difference between the two sports of NASCAR and IndyCar. While these sports are alike in a few aspects, they are difference in so many more. Most people just believe that both of these center around cars driving in circle around a big track. While that is true, each sport represents a different type of car, different types of tracks, and most importantly different types of race car drivers. IndyCar, whose name comes from the race track in Indianapolis, races an open-wheel car. This means the car is made without a roof and there is nothing covering the wheels of the race car. Unlike normal cars people drive every day, open-wheel race cars do not protect the driver. Mainly since the car is built without a roof, the driver's head sticks out of the top of the race car. This sport is a highly dangerous sport for that reason. NASCAR, whose name stand for National Association of Stock Car Auto Racing, races a stock car. This means the race car is built like every day normal cars. The body of the car is made to look like a normal car but the inside of the car is built to protect the driver. The car is built around a metal roll cage that is designed for top safety. The way each of these cars, for both...
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...The Keys to NASCAR Success NASCAR is the second highest rated sport watched on television and is home of the most loyal fans of our time. In only a few years, NASCAR has grown from just a regional weekend pastime to a national phenomenon; their races are broadcasted in over one hundred and fifty countries around the world. It has not become a successful business only because it provides high quality entertainment, but also because of the way NASCAR markets itself to its fans. NASCAR has grown to have one of the best marketing strategies in the world. The initial strategy of NASCAR is to appeal to their fans. They have attracted over seventy-five million loyal, devoted fans around the world. NASCAR uses its advertisements, reviews, content, promotions, and several other tactics as ways to continue to appeal to their fans and gain new fans. Another crucial strategy of the sport is their use of web and digital content. Over the last decade, the company has extremely increased its digital and web content to market the company. NASCAR introduces new information about the company, posts videos of previous races or interviews with drivers, and a variety of other things to help people experience what it is like to attend an actual event. Next, NASCAR has chosen to take advantage of sales promotions, but the key to their success that is differs from other companies is the company targets third-party promotions. Examples of these promotions are the free tickets given to radio stations...
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...Women in Sports Gender roles can be defined as a certain set of behaviors that are considered normal for a person based upon their sex. The male is viewed as independent, strong, and non-emotional, while the female is viewed as dependent, sensitive, and emotional. This concept brings upon the question of whether females can do things that are generally male specific and vise versa. In today’s society the female athletics are becoming very popular. New rules and regulations require colleges to have an equal female sport for every male sport that is offered. For example, if a college has a baseball team, then it is required to have a softball team. We are now seeing female athletes excel in sports like never before. Some females are now dominating their sport, like Serena Williams, a professional tennis player, and Ronda Rousey, a professional UFC fighter. These athletes make many question if they would be able to compete against male athletes of the same sport. Although female athletes are skillful, they cannot compete with male athletes in competitive sports. (Hockenbury & Hockenbury 2014). Today’s society would agree that female athletes cannot compete with male athletes in most circumstances. In major sports like baseball, basketball, football, hockey, and tennis the female athlete has not broken the gender barrier. This is because the male athlete is physically stronger than the female; we can look at tennis statistics to prove this statement. In 2012, Samuel Groth...
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...Case Study 4: Cheating and NASCAR: Who’s at the Wheel? This paper embarks on a road trip to NASCAR, the National Association for Stock Car Auto Racing, to take a close look at why cheating occurs within that organization. Two arguments drive the article, namely that NASCAR (1) may not be able to stop cheating particularly within the current context, and (2) might not want or be motivated to stop cheating. Obstacles complicating NASCAR''s efforts to stop cheating include the long-standing culture of unethical behavior within stock car racing, and the inconsistent imposition of punishments by NASCAR which drivers and race teams perceive as favoritism and unfair treatment. Yellow flags that raise caution include pressure from unwavering fans, and the friction between innovation and maintaining parity among teams. Proposed solutions include changing the culture within the NASCAR community, as well as developing ethical role models, both of which require major action by NASCAR''s top managers to signal the importance of ethical behavior. Other key stakeholders such as sponsors and fans must create incentives and rewards for ethical behavior, and consider reducing or ending support for drivers and teams that engage in unethical conduct. Our analysis and recommendations have broad applications because NASCAR is an archetype of a large organization attempting to reduce cheating and unethical behavior. As you think of NASCAR, the first thing comes to mind is cars racing round...
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...Case Study "NASCAR" P. 429 NASCAR has grown to a predominant sports name in the past 60 years all built from a man passion named William Henry France. Since the first race in 1948 car racing has skyrocketed with fans traveling hundreds of miles to watch a race and sponsors jumping on board to share the success. The NASCAR industry has felt the sting of the 2008 recession with low attendance and criticism about their environmental awareness. Nevertheless, NASCAR has survived the financial worries with a creative mix of brand awareness, solid sponsorships from reputable name vendors, and vivid action-packed television coverage. NASCAR has created an intense network of friends that belong to a social group who all associate themselves as a need for speed and...
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...FACULTY OF ECONOMICS AND MUALAMAT BACHELOR OF MARKETING FOR FINANCIAL SERVICES MARKETING STRATEGY CASE 4: NASCAR (A BRANDING SUCCESS) PREPARED BY: NAJIHAH BINTI AHMAD ABDILLAH 1110967 Report Submitted to Mrs. Azlinda bt Lahadzir SEMESTER V SESSION 2013 CONTENT Introduction …………………………………………….. 3 History ………………………………………………….. 4 Key Issue ………………………………………………. 5 NASCAR’S challenges ………………………………... 5 NASCAR’S Branding Strategy………………………… 6 Questions and Answers ………………………………... 7 - 9 Conclusion and Recommendation …………………… 10 INTRODUCTION The National Association for Stock Car Auto Racing (NASCAR) is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France, Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of Bill France, Sr. NASCAR is the largest sanctioning body of stock car racing in the United States. The three largest racing series sanctioned by NASCAR are the Sprint Cup Series, the Nationwide Series, and the Camping World Truck Series. It also oversees NASCAR Local Racing, the Whelen Modified Tour, the Whelen All-American Series, and the NASCAR iRacing.com Series. NASCAR sanctions over 1500 races at over 100 tracks in 39 US states and Canada. NASCAR has presented exhibition races at the Suzuka and Motegi circuits in Japan, Mexico, and Calder Park Raceway in Australia. NASCAR's headquarters are located in Daytona Beach, Florida, although it also...
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...the sport for it to survive. However when you look at the changes that the sport has made and is planning to make there is a lot of hope. There are a few people and teams in the sport that have actually started trying to and make a change. These ways are hopefully going to catch on or in the end, the sport as a whole could be doomed for failure. In a normal NASCAR race weekend it is estimated that about 6000 gallons of gas are consumed and the cars get an average of 2 – 5 Miles per Gallon (MPG). Formula 1, or F1, cars get about the same MPG at 3.1. This number is much more specific since the engines are much more regulated in F1 series. The average fuel consumption for cars and light trucks in the US is 17.1 MPG. So as you can see, to start off, race cars while achieving amazing feats of speed and lap times, fail in the department of sustainability. The shear amount of gas used is interesting in the fact that if the normal passenger car in the US is 17.1 MPG then one weekend of race fuel could power a normal car for 102,600 miles. Now, if we split that up for the number of cars that run in the weekend, which is 43 cars, then 1628.57 miles for your normal passenger car. So that means, that with the amount of gas NASCAR used you could drive from Auburn, AL to New York city and almost all the way back. That is ridiculous. However when it comes to the race cars themselves there are some companies looking at alternatives. Most of these innovations do not come from NASCAR or F1...
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...To: Allison Hardy From: James Adkisson Subject: NASCAR Analysis The purpose of this memo is to analyze the strengths and weaknesses of NASCAR’s brand management and web site, identify environmental forces that pose a threat to NASCAR, and propose a viral marketing plan to attract more female NASCAR fans. Brand Management Starting in the early 1990s and continuing for the next 15 years NASCAR did an exceptional job of managing their brand. NASCAR understood the loyalty of their fan base and the depths to which their fans supported the sport in the marketplace. According to NASCAR’s own licensing study, 72% of their fans were more likely to buy a product if it had the NASCAR logo on it; as evidenced by the sales of NASCAR branded goods increasing more than 250% in just 10 years. NASCAR leveraged that loyalty to secure lucrative sponsorship contracts. They also promoted fan loyalty with two-day tailgate events taking place before the races. These events were engineered to provide fans with the unique experience of actively participating in the sport they loved through interactions with NASCAR sponsors. NASCAR’s downfall in managing their brand comes from not considering if their growth rate was sustainable. Intent on chasing after ever-increasing revenues through sponsorship and trying to capture value from the elusive casual fan, NASCAR seemed to disregard the potentially harmful consequences this could have for their brand. Astronomical sponsorship fees made it impossible...
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