Is “Social Media” a Beginning of an Unsocial Community?

─Abstract ─

In the last 10 years, with the development of the technology, “Social Media” concept entered literatures and spreaded quickly and became a powerful material on both individual and institutional perspective. Also it’s growing its power every day.

Nowadays, lots of companies could not resist of this power and settled it in their business dynamics to take advantage of social media. Lots of the companies using social media on their marketing strategies and number of firms that use social media on customer feedbacks growing day by day. With these methods, companies are trying to turn over social media threat to an opportunity.

The other fact that must be discussed about social media is, collecting personal and demographic data from registered users and there is no method to restrict using of these data for intelligence information and commercial purposes without approval of the users.

The other interesting fact is, the number of users that registered only top 10 favorite social networks is more than the population of the world that uses internet. Although there are lower age limits on most of the social networks, the statistics show these rules are breaking.

With social networks, information can be shared by thousands of people within minutes. On the other hand, with the use of social media (especially by Y and Z generations) growing day by day, the question –ironically- occurs in the people’s mind. “Does the social community becoming unsocial?”

In this study, social media that becomes a global power and its impact on business and individuals were examined, tried to explain the necessity of using social media consciously, to be useful for business and social community.