...Tourism sector in Barcelona Tourism is something attractive to tourists because people attract people. According to the book La imagen percibida por los turistas de la ciudad de Barcelona by Espelt and Benito, conveys the idea of “priori perception is the mental construction that one makes about a place without having a physical connection with it; the in situ perception is the one that the tourist makes mixing the imagined and the reality; and the a posterior perception is the idealized one that we bring with us from the places” For over 200 years Barcelona was under Muslim rule and following the Christian reconquest it became a country of the Caroligian Empire. From the 15th to 18th centuries Barcelona entered a period of decline due to their economic and political independence management problem issues. A period of cultural recovery began in the mid 19th century with the arrival of the development of the textile industry and finally on the 20th century the widespread urban renewal throughout Barcelona city culminated in its landmark Eixample district as the place of the most distinctive Catalan art nouveau/modernista buildings area. Only 20 years ago from today, Barcelona hosted the Olympic games and this was the key issue to reafirm its potential as one of the attractive touristic city in Europe. Nowadays the economic crisis is affecting many different business markets and several of the companies are forced to close due to its incapability of maintaining a...
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...NTT members: Many of the NTT members were not sufficiently experienced to handle a problem of this type. The team from Barcelona felt that they were more experienced than these NTT members. Moreover, the attitude of the some NTT members to the Sony Barcelona team ranged from indifference at its best and arrogant at its worst. The Barcelona team felt that the consultants did not respect their opinions even when they knew that the Barcelona team was more experienced than themselves. * Project team centralized in London: The decisions regarding the Star project were all being made in their HQ in London. The decisions for both Barcelona and Pencoed were being made there. The entire team was centralized in London. This lead to a lack of commitment to the projects in Barcelona and also the centralized decision making ignored individual factors which differed in both the factories were not taken into account and the project was developed as if both the factories were the unique replica of each other. * Differences with Pencoed: There were also some differences with the Sony factory in Pencoed, mostly with deadline issues and the type of implementation strategy. Barcelona and Pencoed differed on both these issues and both had valid reasons while putting forth their arguments. However, Barcelona officials and Pencoed officials have agreed to discuss these issues in a meeting and solve them out. But a positive outcome in this...
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...Many of the NTT members couldn’t handle problem because of lack of experience. Team from Sony Barelona Plant thought they were more experienced than the NTT members and the attitude became the problem. In addition, some NTT members became arrogant and indifferent. Barcelona team believes that consultants do not respect their opinions, even if they know that Barcelona has more experience than themselves. The project team focused on London are being decided their London headquarters on the star of the project. They are made in two Barcelona and Pencoed decision. The entire team focused on London. This leads to a lack of commitment to the project Barcelona in two different factories and its centralized decision-making model ignores the individual factors are not considered, the development of the project, just like the other two factories are the only copy. The difference between Pencoed: There are also some differences with the Sony plant in Pencoed, mainly related to their age and the type of implementation strategies. Barcelona and Pencoed different on these two issues, both have legitimate reasons, and to put forward their views. However, Barcelona officials and Pencoed officials have agreed to discuss these issues resolved out during the meeting. However, at this meeting to achieve positive...
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...MIGUEL GONZALEZ Services Provided By: Air France Holidays Included in these documents are the following items: Issue Date: 17 Dec 10 Page 1 3303 Monte Villa Parkway Suite 200 Bothell, WA 98021 (800) 237-2623 res@airfrance-holidays.com Stay on Top - Important Travel Advice Issue Date: 17 Dec 10 Page 2 3303 Monte Villa Parkway Suite 200 Bothell, WA 98021 (800) 237-2623 res@airfrance-holidays.com Issue Date: 17 Dec 10 Page 3 3303 Monte Villa Parkway Suite 200 Bothell, WA 98021 (800) 237-2623 res@airfrance-holidays.com Flight Itinerary for Reservation #: 439064 Airline confirmation number(s): Air France 7JUVGS Passengers : 13Dec11 YOLANDA GONZALEZ, MIGUEL GONZALEZ Air France, AF 8729 From : Dallas/Ft.Worth, TX (DFW) Departure Terminal : N/A To : New York, NY (JFK) Arrival Terminal : N/A Flight Duration: Class/Cabin : Seats : 07C, 07D Arrives : : M Departs : : M 13Dec11 Air France, AF 023 From : New York, NY (JFK) Departure Terminal : N/A To : Paris, France (CDG) Arrival Terminal : N/A Flight Duration: Class/Cabin : Seats : Arrives : : M Departs : : M 17Dec10 Air France, AF 1648 From : Paris, France (CDG) Departure Terminal : N/A To : Barcelona, Spain (BCN) Arrival Terminal : N/A Flight Duration: Class/Cabin : Seats : Arrives : 2:35PM Departs : 12:55PM 20Dec10 Air France, AF 2149 From : Barcelona, Spain (BCN) Departure Terminal : N/A To : Paris, France (CDG) Arrival Terminal : N/A Flight Duration: Class/Cabin :...
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... City Innovation Summit Rural Smart Grids 32 34 34 34 6 Cities and Countries 36 7 World Smart Cities Awards City Award Project Award Innovative Initiative Award Award Ceremony 40 42 42 42 43 8 Congress Keynotes Plenary Sessions Parallel Sessions 44 48 52 60 SMART CITY EXPO WORLD CONGRESS Beyond urban growth Rethinking the future city Smart City Expo World Congress (SCEWC) has become the leading event in the smart city industry. The 2014 edition recorded its best-ever figures with 10,838 visitors, 3,661 delegates, 275 exhibitors and 370 speakers coming from 92 countries and 440 cities to share the latest thinking on current and future issues related to urban growth. They all met and networked in a 20,000 m2 venue divided into two distinct areas: The exhibition area, which was the global marketplace for all stakeholders involved in the development of smart cites. The congress area, where leading experts discussed how to make cities more efficient, manageable, sustainable, and above all livable. Citizens were invariably at the center of most debates on city planning, citizen engagement, social development, smart energy, big data management, the Internet of Things, and...
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...Introduction This paper will describe the ERP Systems Implementation Project named STAR in Sony Barcelona Plant. The SONY Head Quarters would put Barcelona Plant as a pilot, and extend the experiences to the three European Plants even the global market. This paper will analyze the business situation in Europe and the problems in Ideal Factory as well as analyze the benefits and risks on continuing with the European STAR Project or defining an independent strategy. Situation summary STAR launched in mid 1997 in order to standardize the production and procurement processes, and apply information system in three SONY plants in Europe, however, the progress and results of the project was disappointing. Also, the Ideal Factory, which is with the initial arm of improving efficiencies and coordination among three plants in Europe, presented many problems and questioned by staff such as some plant managers. Therefore, Ferran Gil, the Plant General Director, affirmed that Barcelona Plant needed to define a new Plant model due to competitors' fast growth meant shorter production lifecycles and greater pressure in profit margins. There also have some different views on this issues. Some problems of implementing STAR Project 1. Cost. Because the project was centralized in London, the transportation cost would be high when project members had to attend the monthly meeting. Also, due to high consumption in Europe, three plants may be too much for this area. 2. Satisfaction. Each plant...
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...Hotel Asset Management Project The Arts Property Analysis Yimei (May) Zhou Yuxuan (John) Tian Submission date: 18th April 2016 TABLE OF CONTENT Executive Summary……………………………………………………………………………………………….3 Introduction………………………………………………………………………………………………………….4 Background of the Arts Property History………………………………………………………………………………………………….4 Current Status………………………………………………………………………………………5 Current Environment Analysis of the Arts Hotel The Arts Hotel………………………………………………………………………………………5 Current Market in Barcelona……………………………………………………………..5-6 Management Structure……………………………………………………………………..6-7 Financial Position………………………………………………………………………………7-8 Issues and Strategy Analysis Owners’ Objective………………………………………………………………………………..9 Strategy on Office Building and Retail Part……………………………………………9 Analysis of Challenging Issues 1. Maximize Value of The Arts Hotel 2.1 Hotel Valuation………………………………………………………………9-10 2.2 Renegotiate with Real Cortez…………………………………………….10 2.3.1 Terms of Hotel Management Agreement…………..11-12 2.3.2 Key Personnel Management…………………………………..12 1.2.3 Renewal Option of the Apartment…………………....12-13 2. Maximise Value the Vacant land plot…………………………….………..13 3.3 Option for Selling the Land ………………………………………..…13-14 3.4 Option for Building A New Hotel……………………………………....14 2.2.1 Hotel Positioning Strategy………………………………………...14 2.2.2 Franchise...…………………………………………..………………15-16 2.2.3 Hotel Operator……………………………………………………...
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...Marketing Plan of “Fast & Fresh - 24 hours – Hot Dog” Vending Machines in Barcelona Introduction and Overview: A normal vending machine only offers cold snacks or beverages, which is nothing outstanding. In contrast the “Fast and Fresh 24 h Hot Dog” uses a State-of-the-art microprocessor technology to control all function, as a result the vending machine automatically cooks a fresh hot dog in less than 1 minutes. This service will be provided 24 h 7 days per week in the central of Barcelona in areas where human traffic is constant. The Hot dog Gourmet will be best suited next to night clubs, as restaurant and other places are closed during the night and there are always hungry people. Brand identity: The used logo easy identifies the strategy; “24 h” recognize every customer that hot dogs are always available. The words “fast & fresh” describe the short waiting times and the high standard of quality. The buns and sausages come from well known and established food manufactures in Spain. The logos of these manufactures are also found on the vending machines to create trust. Business model: Cost of machine (one-off payment) ( low fix cost ( niche strategy ( Benefits ( Revenue ( Profit Swot analysis: According to Evans, N. et al, 2003 we analysed the Strengths, Weakness, Opportunities and Threats: |INTERNAL |STRENGTHS |WEAKNESS | | |- Strategic location...
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...Futbol Club Barcelona (Catalan pronunciation: [fubˈbɔɫ ˈkɫub bərsəˈɫonə] ( listen)), also known as Barcelona and familiarly as Barça,[1]is a professional football club, based in Barcelona, Catalonia, Spain. Founded in 1899 by a group of Swiss, English and Catalan footballers led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto "Més que un club" (More than a club). Unlike many other football clubs, the supporters own and operate Barcelona. It is the world's second-richest football club in terms of revenue, with an annual turnover of $613 million and thethird most valuable, worth $2.6 billion.[2][3] The official Barcelona anthem is the "Cant del Barça", written by Jaume Picas and Josep Maria Espinàs.[4] Barcelona are the most successful club in Spain, in terms of overall official titles won (83). They are the current Spanish football champions and have won 22 La Liga, 26 Copa del Rey, 11 Supercopa de España, 3 Copa Eva Duarte[5] and 2 Copa de la Liga trophies, as well as being the record holder for the latter four competitions. In international club football, Barcelona have won four UEFA Champions League, a record four UEFA Cup Winners' Cup, four UEFA Super Cup, a record three Inter-Cities Fairs Cup[6] and a record two FIFA Club World Cup trophies.[7] The club has a long-standing rivalry with Real Madrid; matches between the two teams are referred to as "El Clásico". Barcelona is one of the most supported teams in the world, and...
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...The 2011 Barcelona European Academic Conference Barcelona, Spain 2011 A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products S.D.Singh, Magadh University, Bodh Gaya, India ABSTRACT This paper focuses on studying the consumer behavior of elderly customers for green products, the so called ‘environmental friendly products.’ The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior. Keywords: Green marketing; Green Products; Consumer behavior INTRODUCTION According to American Marketing Association (AMA), Green marketing is the marketing of products that are presumed to be environmentally safe. Thus, Green marketing incorporates a broad range of activities, including product modification, changes to the packaging as well as modifying advertizing. Hence, green marketing refers to holistic marketing concept wherein the production, marketing, consumption and disposal of products and services happen in a manner that is less detrimental to the environment. Over the years, a majority of consumers have realized that their behavior had a direct impact on environment. There is a growing amount of evidence indicating that consumers are choosing products or avoiding others based on their impact on the natural environment. Consumer behavior is the study of how...
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...- To be the leaders in relocation service from Russia to Barcelona in a period of 2 years time. - To grow through word-of-mouth recommendations: highly satisfied clients telling other companies and families of their total satisfaction with the assistance they received. - Market Definition Both the world travel market and the relocation market are forecast to expand the percentage annually. One of the markets it has been increased since 2-3 years ago, and this one is the Tourism market, now there are more tourists from Russia, which means a faster economic growth rate of the country. Therefore, what we are planning to do is operate directly with the Russian market to get closer and facilitate the entrance of the country all Russian citizen that will be interested to come to Catalonia. During the current period of strong arrival of tourist from Russia to Catalonia, "4help" can capitalize on the many significant opportunities in the relocation industries. Strategic and implementation Swot / business environment Target Customer Tourist Sector Our company is Closely related to this industry as a result of the Increasing demand of Russian tourists in the city of Barcelona. These tourists are aged between (20-55) years, both male and female of medium income and active lifestyle. Catalonia and Barcelona has become one of the first tourist destinations of Spain. Only in Catalonia since early this year 655.385 tourists has already visited the city. Most...
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...Coastal Management at Barcelona/Catalonia Location: Barcelona is located in the east of Spain on the coast near the Mediterranean Sea. It has a population of 5 million Background: Many Catalan beaches are losing their sand. The November storms have starkly revealed this problem and the long term solution is a complex one involving a range of environmental, economic and social issues. The estimated costs of 1.690 million ptas to restore the damaged beaches and promenades are overshadowed by concerns regarding future sustainability, not just of the beaches, but of the coastal fringe in general and the tourist industry in particular. Both money and beach sediment are scarce resources in Catalonia, and conflict between competing resorts all looking to bolster their share of the tourist cake may be difficult to reconcile. Sea levels are rising. Maximum wave heights have been steadily increasing during the last decade, from 8.22 metres in 1991 to 9.92 metres on 9th November 2001. The best defence against coastal erosion and rising sea levels is the humble beach, cheaper than traditional hard defences in both the short and long term. But the creation of sustainable artificial beaches is more complex than simply dumping sand or shingle on the shore and the organisation responsible for these operations estimates annual sand loss at 10% of the amount spread. Causes: Alarmingly, the Catalan supply appears to be running out. Rivers such as the Llobregat and Besòs now barely reach...
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...your attention was brought to Cristiano, a truly world-class football player from Brazil with enormous potential. Using your connections, ability to speak the language and the fact that Cristiano, like you hailed from a modest background you signed him as a client. From a young age Cristiano has been playing football at the highest level, hence you engineered one of your greatest moves, which saw him transfer from his local Brazilian league to the big leagues of Europe. Success has followed him wherever he has gone and recently he became one of the most sought after strikers in the modern game. Real Madrid are Spain’s most successful club, however recently over the last 4-5 years they have been over shadowed by their arch rivals FC Barcelona. This has not gone down well with the Madristas, who have sought to cure the situation by investing enormous amounts of money in their...
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...Abstract This paper discusses about the corporate social responsibility (CSR) theories and models. Application of corporate social responsibility theories and models is also applied on the Football Club Barcelona, which reflects the company's interest for CSR. Theoretical background of CSR theory and model is also presented in the paper. Company background, CSR report and company criticism is also covered in the paper. Findings of the paper reflect that the company is committed for socially responsible behavior and has taken some groundbreaking measures to ensure their obligation for CSR theories. Introduction Corporate social responsibility is the wider phenomena that are considered as a building block of organizational success. Sign of success is nowadays measured through the extent of corporate social responsibility maintained by the organizations in this global context. There are various theories and models developed on the corporate social responsibility which are used by the organizations to improve their image in the market in order to build a strong identity in the respective market. To maintain a level of supremacy in the market, companies operating at the national as well international level are following the footprints of those who are gaining terrific outcomes from the implementation of corporate social responsibility theories. Nowadays, the company reputation is analyzed by judging whether the company is following the principles of theories oriented towards the...
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...Analyzing the Beautiful Game Sports analytics, no matter the field’s renegade posturing, has now been around long enough to have its own pieces of conventional wisdom. Baseball’s cognoscenti know all about the primacy of on-base percentage over batting average, and they have also come to realize once-treasured strategies like bunting and stealing bases are best used sparingly. In basketball, the mid-range jump shot is slowly being phased out as an inefficient relic of antiquity. Spreadsheets are shaming football coaches into rolling the dice more often on fourth downs. But for many American fans tuning into the World Cup, soccer’s nuggets of analytic insight remain as foreign as the game itself. There are set pieces to orchestrate, attacking strategies to plan, areas of the defense to exploit — and it isn’t always apparent which tactics are best. But analytics has clear advice on how to do some things right. Soccer analytics is very much viewed as a discipline in its infancy. And the sport itself is often described as especially resistant to the pull of number-crunching, whether due to its fluid nature, its sportocratic establishment culture, or a fear that the un-sentimentality of data will rob the Beautiful Game of its celebrated elegance. There’s not much truth to that. Off and on, people have been tracking relatively detailed soccer data in some form for more than six decades, up to and including the modern companies that exhaustively log every event on the pitch. (2) ...
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