The planning of marketing models to achieve efficient and effective strategic outcomes varies from place to place or situations and multiple conditions that may occur in different areas of what companies offer as products or services. However, the most important part of marketing strategies aims or objectives is to develop a feasible and continuously productive plan, which can enable other marketing activities to function in a more systematically manners. A scenario where the volume of sales and profitability can be aligned to the cost of producing goods or services, in terms of cost and benefit analysis, evaluations and application of optimum solutions that could fit the forces of modernity that are currently at stake. As result, I seek to propose two viable marketing planning models that if properly implemented, can suffice the successive transgression of an organization that seeks to maximize sales volumes. However, the entire analysis of marketing models of planning can be considered too broad to be addressed in its entirety, therefore; this paper is going to offer two solution to certain vital areas of major considerations such as the; 1. Integration of other departments: An organization is expected to achieve or yield more profit when its internal production and marketing structure do not design a product just for its usage, but for its quality and long-lasting durations. Under the integrated marketing plan, all major departments that can add value to from the initial to final production cycle are evaluated to ensure maximum balance of producing a product that has incumbent demand on the market. 2. Selecting the Right Medium: It is very crucial for marketers to refine and choose the most appropriate channel of transferring or communicating messages to the relevant audience, as result, the thought of which communication medium to use for efficient or