South Star Distributors, Incorporated

Part I: Environmental Scanning
SWOT Analysis * Strengths * Maintained Warehouse “A” Rating * Distributor commonly nominated for pilot runs for Unilever Philippines Distributor Operations and most visited areas for GMA * 1st distributor for Unilever Foods to use Handheld booking operations * Has good credit standing with Principal since start of operations * Customer service oriented distributor

* Weaknesses * Because of private ownership, there’s no increase in the capital gain which becomes major inability of the company. * Opportunities granted by the company are very limited according to the exposures. * Currently limited to distribution food products

* Opportunities * The company is engaged in the better discount facility for the attracting the customers. * The demand for food products is increasing. * As it’s the private company so there is a great growth in a private label. * Better benefits are provided to the employees of the company. * Other big food manufacturers are available to be their source of products.

* Threats * Mushrooming of big accounts, such as PureGold, SaveMore and Robinson’s. * Invasion of other wholesalers from different cities which offers lower selling prices. * Unstoppable oil price hike. * Offering of bigger discounts by other companies.

Industry Situation Analysis
Part II: Developing Strategic Vision/Mission
Mission Statement
“Southstar Distributors, Inc. is modern distributor that provides quality food products to small and medium enterprises in the Greater Manila Area. SSDI makes every effort to continually improve business relations in order that all both the SSDI and its customers are profitable. SSDI is strong, inspired and always moving ahead.”
Vision Statement * To be the Leading